1. HOW EASTERN DISTRICT
COLLEAGUES ARE USING
SOCIAL MEDIA AND WEB 2.0Heidi Dusek
Yo uth & Fam ily Pro g ram Co o rdinato r, O utag am ie Co unty
Judy Wolniakowski
4-H Yo uth De ve lo pm e nt Educato r, Bro wn Co unty
Diana Tscheschlok
Co m m unity Re so urce De ve lo pm e nt Educato r, Fo nd du Lac Co unty
Paul Dyk
Dairy/Live sto ck Ag e nt , Fo nd du Lac Co unty
Molly Immendorf
Instructio nalTe chno lo g y Spe cialist, CE Te chno lo g y Se rvice s
2. Heidi Dusek
Youth & Family Coordinator
Outagamie County UW-Extension
Using Facebook in Family
Living Personal Finance
Outreach
5. Follow up Links
I have created a video tutorial on how to
create a “Fan” (Like it) page available on
Screencast.
Direct Link:
http://www.screencast.com/users/hdusek/folde
rs/Jing/media/95b305c8-ac30-4626-9954-
40c10d08c579
7. Home Page
A real-time list of Tweets from those you follow.
Brown County 4-H began using Twitter June 2, 2009
8. Tweet
• USDA Blog: Countdown to Thanksgiving: Plan Ahead
http://bit.ly/9wnqD5 about 3 hours ago via twitterfeed
• NIFA awarded nearly $6 million to help veterinarians pay back
their student loans in return for service in rural areas
http://is.gd/gSC2c
• EXTENSION MASTER GARDENER Alaska Master Gardener
course online
http://www.uaf.edu/ces/mastergardeners/online/ via @
nosogreenthumb #gardening
A message posted via Twitter containing 140 characters or fewer. Brown
County 4-H has tweeted 349 times.
Listed below are tweets from others we follow.
9. Profile Page
A Twitter page displaying information about a user, as well as all the
Tweets they have posted from their account.
Brown County 4-H Twitter pages are personalized.
10. Followers and Following
A follower is another
Twitter user who has
followed you.
Brown County 4-H has 167
followers!
To follow someone on
Twitter means to subscribe
to their Tweets or updates
on the site.
Brown County 4-H follows
105!
11. Lists and Listed On
Groups of other Twitter users.
Used to tie specific individuals
into a group on your Twitter
account.
Brown County has 8 lists.
To be included in another
Twitter user's list. Listed
numbers and details appear in
the statistics at the top of your
profile.
Brown County 4-H is included
in 14 lists.
12. Success - Networking
County
State
Nation
World
Opportunity to share with others what Brown County 4-H is
doing AND to find out what others are doing and about new
opportunities.
State and County 4-H
Local Communities
USDA
NIFA
Universities
News Media
Organizations
Technical Professionals
Individuals
Businesses
13. Success - Technical
Twitter Widget on home page of 4-H web site allows users to
scroll through Tweets, even if they do not have a Twitter
account.
14. Challenges
• Identifying the purpose and value for using Twitter
• Personalizing the Twitter site
• Personalized background
• Image
• Making the most out of each tweet
• Use # hashtag to add tweets to a category
• Use tools like bit.ly to shorten URL addresses
• Time to read other tweets
• Balancing the cost of technology and time
• Keeping up with new tools:
• Twitter Tools for integrating with WordPress
• SnapTweet for posting Flickr photos to Twitter
17. Diana Hammer Tscheschlok
Community Development Educator
Fond du Lac County UW-Extension
Using a Wetpaint wiki to
connect community
members on sustainability
efforts
19. Wetpaint Success
Technology success
Allows real-time or asynchronous collaboration
Allows for many different widgets (maps, videos,
polls)
Flexible design and structure
Easily changeable design and content
20. Wetpaint Challenges
Wetpaint now includes ads on educational sites
Non-tech community members found it hard to
learn
Community members used it like a regular
website
21. Wiki Do Differentlies
Immediately purchase a custom URL
Ensure that all users can access the site from
work and home
Have a base group that enjoys learning
technology
22. County Web Pages: RSS
and Youtube
Paul Dyk
UW Extension, Fond du Lac County
November 17, 2010
23. Your Social Media Challenges
What challe ng e s do yo u face whe n trying to
use /e stablish so cialm e dia to pro m o te yo ur
pro g ram s?
26. Tech Tuesdays
FacebookPages
November 23, 2010
The FYI on FYI.uwex.edu
December 14, 2010 (note not the 4th
Tuesday)
Register at
http://blogs.ces.uwex.edu/techservices/
(restricted to Cooperative Extension employees)
27. Tech Tuesdays -Archives
Online Tools forCreating, Collaborating & Sharing
PowerPoint Presentations
FacebookTips
TwitterTips
Bring the Web to You, RSS
A Podcasting Primer
Manage YourPhotos and Images with Flickr
Organizing the Internet with Tags and Social
Bookmarks
Online Security
Savvy Surfing
Archives at http://fyi.uwex.edu/edtech (not
Hinweis der Redaktion
Direct Link: http://www.facebook.com/?sk=events#!/pages/Money-Smart-Week-Fox-Cities/124133674304936
Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it.
Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.
Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it.
Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.