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Thailand	
  	
  
Startup	
  Ecosystem	
  
Thai startup eco_20130609
Oranuch	
  Lerdsuwankij	
  
Co-­‐founder	
  of	
  thumbsup.in.th	
  
Twi?er:	
  @mimee	
  
Email	
  :	
  mimee@thumbsup.in.th	
  
Website	
  :	
  h?p://thumbsup.in.th	
  
Who	
  is 	
 	
 	
 	
 	
 	
 	
?	
  	
  We	
  are	
  the	
  pioneer	
  of	
  Startup	
  Media	
  in	
  Thailand	
  

TV	
  Show	
  	
  

thumbsup.in.th	
  

1st	
  Startup	
  Event	
  in	
  Thailand	
  
“Start	
  it	
  Up,	
  Power	
  it	
  Up”	
  

Official	
  Partnership	
  	
  
with	
  Econsultancy	
  
What	
  are	
  you	
  thinking	
  of	
  Thailand?	
  

Tourism	
  

Agriculture	
  
How	
  about	
  IT	
  industry?	
  
Agenda	
  

Thailand	
  Market	
  SituaJon	
  

Payment	
  
Infrastructure	
  

Key	
  player	
  in	
  	
  
Startup	
  Ecosystem	
  

Rising	
  Startups	
  
Thailand	
  	
  
Market	
  SituaJon	
  
Internet	
  Users	
  
Number	
  of	
  populaHon	
  (2012	
  Est.)	
  :	
  67,091,089	
  
	
  
Internet	
  Users	
  (2000)	
  	
  :	
  2,300,000	
  
	
  

20,100,000	
  

Internet	
  Users	
  (June	
  2012)	
  :	
  
	
  
PenetraHon	
  (%	
  PopulaHon)	
  :	
  30%	
  
	
  
Source:	
  	
  
hVp://www.internetworldstats.com	
  
NaHonal	
  StaHsHcal	
  Office	
  of	
  Thailand	
  

	
  
	
  
	
  
	
  
	
  	
  	
  
	
  
Thai startup eco_20130609
Facebook	
  users	
  
49%	
  

51%	
  
Facebook Users
(Mar 2013) : 18,202,320 Users
Mobile	
  Users	
  
	
  
	
  
	
  
	
  
	
  	
  	
  
41.49%	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  29.54%	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  20.7%	
  
Others	
  8.27%	
  

Mobile	
  Market	
  Share	
  
(Q1	
  2013)	
  
Source	
  :	
  nbtc.go.th	
  

	
  

Mobile	
  	
  Users	
  
(Sub.)	
  

Q1/2013	
  

Growth	
  Rate	
  

Total	
  

87,445,730	
  

4.10%	
  

Prepaid	
  

76,508,667	
  

3.08%	
  

Postpaid	
  

10,937,063	
  

11.8%	
  
Mobile	
  Nonvoice	
  Revenue	
  

Non	
  voice	
  revenue	
  is	
  growing	
  up	
  
(Q3	
  2012)	
  
Source	
  :	
  nbtc.go.th	
  
Smartphone	
  

Forecast	
  Number	
  of	
  Smartphone	
  sales	
  in	
  2013	
  

7.5	
  million	
  units 	
  
	
  

Android	
  68%	
  share	
  iOS	
  18%	
  share	
  

	
  

then	
  Windows	
  Phone	
  8	
  and	
  Blackberry	
  10%	
  [GFK]
The	
  Thumb	
  Culture	
  
	
  
Chat	
  More	
  Talk	
  Less	
  
Young	
  children	
  are	
  
'becoming	
  addicted'	
  
to	
  tablets	
  
One	
  Tablet	
  	
  
Per	
  Child	
  
hVp://www.otpc.in.th	
  
Payment	
  
Infrastructure	
  
Bank	
  Accounts	
  
< 50,000 THB
50,000 - 100,000 THB
100,000 - 200,000 THB
200,000 - 500,000 THB
500,000 - 1,000,000 THB
1,000,000 - 10,000,000 THB
10,000,000 - 25,000,000 THB
25,000,000 - 50,000,000 THB
50,000,000 - 100,000,000 THB
100,000,000 - 200,000,000 THB
200,000,000 - 500,000,000 THB
> 500,000,000 THB
Total

No. of Bank Account
69,811,220
3,531,025
2,800,111
2,420,937
1,116,753
1,101,557
58,940
17,862

Amount
343,349
251,192
390,017
764,728
809,076
2,804,043
893,970
637,789

7,390
3,026
1,558
740
80,871,119

522,180
424,494
487,053
1,123,671
9,451,562

Source	
  :	
  Bank	
  of	
  Thailand	
  (March	
  2013)	
  
Credit	
  Card	
  Users	
  

The	
  total	
  number	
  of	
  credit	
  cards (Y2011)	
  stood	
  at	
  	
  

15.3	
  million	
  cards,	
  increasing	
  	
  
by	
  8%	
  from	
  14.2	
  million	
  cards	
  in	
  Y2010.	
  	
  
Payment	
  Gateway/	
  Ewallet	
  
h?p://123.co.th	
  
Key	
  Player	
  
in	
  
Startup	
  	
  
Ecosystem	
  
Startup	
  Ecosystem	
  
Venture	
  Capital	
  

Incubator/Accelerators	
  

Co-­‐working	
  Space	
  

Training	
  
Knowledge	
  Hub	
  

Media	
  
Thai startup eco_20130609
hVp://www.ookbee.com/	
  
•  Makes	
  early	
  stage	
  investments	
  in	
  high	
  potenHal	
  businesses	
  focused	
  on	
  e-­‐commerce.	
  	
  
•  Strategic	
   investment	
   from	
   Siemer	
   Ventures	
   (USA),	
   Recruit	
   Strategic	
   Partners	
  
“RSP”	
  (Japan)	
  and	
  GMO	
  Venture	
  Partners	
  (Japan)	
  
Incubator/Accelerators	
  
Thai startup eco_20130609
Past	
  few	
  years……	
  
Project-­‐based	
  
Outsourcing	
  

Want	
  to	
  create	
  our	
  own	
  	
  
product	
  or	
  plagorm	
  
Now	
  

The	
  rising	
  of	
  startup	
  community	
  	
  
Thai	
  Tech	
  Startup	
  

Early	
  Stage	
  
VarieHes	
  
Sample	
  Success	
  Stories	
  
Business	
  Area	
  

Founder	
  

Web	
  Portal	
  
(2000)	
  

Poramet	
  Minsiri	
  

Ecommerce	
  	
  
Site	
  
(2001)	
  

Pawoot	
  Pongvitayapanu	
  

Online	
  Hotel	
  
ReservaHon	
  
(1997)	
  

Michael	
  Kenny	
(TH	
  -­‐>	
  SG)	
  

Stories	
  
•  Acquired	
  by	
  MWEB	
  	
  
•  Now	
  owned	
  by	
  Tencent	
  

•  Taken	
  over	
  by	
  Rakuten	
  

•  Acquired	
  by	
  Priceline.com	
  	
  
Sample	
  Success	
  Stories	
  
Business	
  Area	
  

Social	
  Commerce/Deals	
  
(2009)	
  

Founder	
  

Paul	
  Srivorakul	
  
Tom	
  Srivorakul	
  
	
  

E-­‐Book	
  Store	
  
(2010)	
  

Management	
  	
  
of	
  IT	
  WORKS	
  

Restaurant	
  	
  
Review	
  Plagorm	
  
(2010)	
  

Yod	
  Chinsupakul	
  
PaVrawoot	
  Suesatayasilp	
  

Stories	
  

•  Acquired	
  by	
  LivingSocial	
  

•  Raised	
  2M	
  USD	
  from	
  Invent	
  

•  Secured	
  series	
  A	
  funding	
  	
  
from	
  Recruit	
  Strategic	
  Partners	
  
(RSP)	
  
Rising	
  Stars	
  
•  Plagorm-­‐based	
  business	
  model	
  
•  The	
   new	
   cloud	
   plagorm	
   for	
   Smart	
   TVs,	
  
VoiP,	
   healthcare	
   soluHons,	
   and	
   lots	
  
more.	
  
•  Sonware	
   House,	
   System	
   Integrator	
   (SI)	
  
and	
   developer	
   could	
   make	
   use	
   of	
   it	
   to	
  
power	
  advert	
  screens,	
  home	
  automaHon	
  
for	
   lights	
   or	
   electronics,	
   web	
   TV,	
   video-­‐
on-­‐demand,	
  and	
  video	
  conferencing.	
  	
  
•  Developed	
   by	
   theVCgroup	
   which	
   is	
   the	
  
partner	
  of	
  Foxconn.	
  

	
  
hVp://thevcgroup.com	
  
• 

SocialEnable	
   is	
   a	
   powerful	
   Social	
   Media	
  
Management	
  Tools	
  which	
  allows	
  user	
  to	
  
manage	
   various	
   social	
   media	
   channels	
  
from	
   one	
   applicaHon.	
   This	
   applicaHon	
  
c o n t a i n s	
   i n c i d e n t ,	
   c a m p a i g n	
  
m a n a g e m e n t	
   a n d	
   m e a s u r e m e n t	
  
features	
   to	
   let	
   an	
   enterprise	
   go	
   beyond	
  
Social	
   Media	
   MarkeHng	
   with	
   Social	
  
CRM.	
  

•  Developed	
   by	
   Computerlogy	
   which	
   is	
  
selected	
   as	
   one	
   of	
   Facebook	
   PMD	
   in	
  
Apps	
   and	
   they	
   are	
   the	
   winner	
   of	
  
Facebook	
  World	
  Hack	
  2012	
  in	
  Jakarta	
  
hVp://socialenable.com	
  
• 

Builk.com	
   is	
   a	
   professional	
   social	
  
network	
   connecHng	
   construcHon	
  
professionals	
   through	
   their	
   business	
  
acHviHes	
   e.g.	
   budgeHng,	
   job	
   cosHng,	
  
p u r c h a s i n g ,	
   i n v o i c i n g	
   a n d	
   s i t e	
  
collaboraHon.	
   ConstrucHon	
   companies	
  
work	
   for	
   FREE	
   and	
   connect	
   to	
   their	
  
suppliers,	
   designers	
   and	
   customers	
  
easier.	
  

• 

Received	
   US$400,000	
   in	
   investment	
  
from	
   Project	
   Planning	
   Service	
   PLC	
   as	
  
strategic	
  partners.	
  

hVp://builk.com	
  
•  Digio	
  has	
  successfully	
  implemented	
  
the	
   first	
   ever	
   mobile	
   EMV-­‐cerHfied	
  
card	
   payment	
   plagorm	
   in	
   Asia	
  
together	
   with	
   Kasikorn	
   Bank,	
   the	
  
leading	
  digital	
  bank	
  in	
  the	
  region.	
  

hVp://digio.co.th	
  
EMV	
   stands	
   for	
   Europay,	
   MasterCard	
   and	
  
Visa,	
  a	
  global	
  standard	
  for	
  inter-­‐operaHon	
  of	
  
integrated	
  circuit	
  cards	
  
Summary	
  
Thailand	
  Market	
  SituaJon	
  
Improved	
  internet	
  access	
  by	
  3G	
  &	
  4G	
  LTE	
  from	
  Mobile	
  Operators	
  
•  Increase	
  number	
  of	
  internet	
  Users	
  
•  Reduce	
  digital	
  divide	
  
•  Create	
  more	
  business	
  opportunity	
  
	
  Mobile	
  operators	
  try	
  to	
  create	
  compeHHve	
  differenHaHon	
  
	
  

Thai	
  Tech	
  Startup	
  
1.  Time	
  for	
  educaHon	
  and	
  knowledge	
  sharing	
  
	
  (Turn	
  technology	
  into	
  Business)	
  	
  
2.  Seed	
  funding	
  
3.  ConnecHon	
  
Oranuch	
  Lerdsuwankij	
  
Co-­‐founder	
  of	
  thumbsup.in.th	
  
Twi?er:	
  @mimee	
  
Email	
  :	
  mimee@thumbsup.in.th	
  
Website	
  :	
  h?p://thumbsup.in.th	
  

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Thai startup eco_20130609

  • 1. Thailand     Startup  Ecosystem  
  • 3. Oranuch  Lerdsuwankij   Co-­‐founder  of  thumbsup.in.th   Twi?er:  @mimee   Email  :  mimee@thumbsup.in.th   Website  :  h?p://thumbsup.in.th  
  • 4. Who  is ?    We  are  the  pioneer  of  Startup  Media  in  Thailand   TV  Show     thumbsup.in.th   1st  Startup  Event  in  Thailand   “Start  it  Up,  Power  it  Up”   Official  Partnership     with  Econsultancy  
  • 5. What  are  you  thinking  of  Thailand?   Tourism   Agriculture  
  • 6. How  about  IT  industry?  
  • 7. Agenda   Thailand  Market  SituaJon   Payment   Infrastructure   Key  player  in     Startup  Ecosystem   Rising  Startups  
  • 8. Thailand     Market  SituaJon  
  • 9. Internet  Users   Number  of  populaHon  (2012  Est.)  :  67,091,089     Internet  Users  (2000)    :  2,300,000     20,100,000   Internet  Users  (June  2012)  :     PenetraHon  (%  PopulaHon)  :  30%     Source:     hVp://www.internetworldstats.com   NaHonal  StaHsHcal  Office  of  Thailand                  
  • 11. Facebook  users   49%   51%   Facebook Users (Mar 2013) : 18,202,320 Users
  • 12. Mobile  Users                 41.49%                                  29.54%                                          20.7%   Others  8.27%   Mobile  Market  Share   (Q1  2013)   Source  :  nbtc.go.th     Mobile    Users   (Sub.)   Q1/2013   Growth  Rate   Total   87,445,730   4.10%   Prepaid   76,508,667   3.08%   Postpaid   10,937,063   11.8%  
  • 13. Mobile  Nonvoice  Revenue   Non  voice  revenue  is  growing  up   (Q3  2012)   Source  :  nbtc.go.th  
  • 14. Smartphone   Forecast  Number  of  Smartphone  sales  in  2013   7.5  million  units     Android  68%  share  iOS  18%  share     then  Windows  Phone  8  and  Blackberry  10%  [GFK]
  • 15. The  Thumb  Culture     Chat  More  Talk  Less  
  • 16. Young  children  are   'becoming  addicted'   to  tablets  
  • 17. One  Tablet     Per  Child   hVp://www.otpc.in.th  
  • 19. Bank  Accounts   < 50,000 THB 50,000 - 100,000 THB 100,000 - 200,000 THB 200,000 - 500,000 THB 500,000 - 1,000,000 THB 1,000,000 - 10,000,000 THB 10,000,000 - 25,000,000 THB 25,000,000 - 50,000,000 THB 50,000,000 - 100,000,000 THB 100,000,000 - 200,000,000 THB 200,000,000 - 500,000,000 THB > 500,000,000 THB Total No. of Bank Account 69,811,220 3,531,025 2,800,111 2,420,937 1,116,753 1,101,557 58,940 17,862 Amount 343,349 251,192 390,017 764,728 809,076 2,804,043 893,970 637,789 7,390 3,026 1,558 740 80,871,119 522,180 424,494 487,053 1,123,671 9,451,562 Source  :  Bank  of  Thailand  (March  2013)  
  • 20. Credit  Card  Users   The  total  number  of  credit  cards (Y2011)  stood  at     15.3  million  cards,  increasing     by  8%  from  14.2  million  cards  in  Y2010.    
  • 23. Key  Player   in   Startup     Ecosystem  
  • 24. Startup  Ecosystem   Venture  Capital   Incubator/Accelerators   Co-­‐working  Space   Training   Knowledge  Hub   Media  
  • 27. •  Makes  early  stage  investments  in  high  potenHal  businesses  focused  on  e-­‐commerce.     •  Strategic   investment   from   Siemer   Ventures   (USA),   Recruit   Strategic   Partners   “RSP”  (Japan)  and  GMO  Venture  Partners  (Japan)  
  • 30. Past  few  years……   Project-­‐based   Outsourcing   Want  to  create  our  own     product  or  plagorm  
  • 31. Now   The  rising  of  startup  community    
  • 32. Thai  Tech  Startup   Early  Stage   VarieHes  
  • 33. Sample  Success  Stories   Business  Area   Founder   Web  Portal   (2000)   Poramet  Minsiri   Ecommerce     Site   (2001)   Pawoot  Pongvitayapanu   Online  Hotel   ReservaHon   (1997)   Michael  Kenny (TH  -­‐>  SG)   Stories   •  Acquired  by  MWEB     •  Now  owned  by  Tencent   •  Taken  over  by  Rakuten   •  Acquired  by  Priceline.com    
  • 34. Sample  Success  Stories   Business  Area   Social  Commerce/Deals   (2009)   Founder   Paul  Srivorakul   Tom  Srivorakul     E-­‐Book  Store   (2010)   Management     of  IT  WORKS   Restaurant     Review  Plagorm   (2010)   Yod  Chinsupakul   PaVrawoot  Suesatayasilp   Stories   •  Acquired  by  LivingSocial   •  Raised  2M  USD  from  Invent   •  Secured  series  A  funding     from  Recruit  Strategic  Partners   (RSP)  
  • 36. •  Plagorm-­‐based  business  model   •  The   new   cloud   plagorm   for   Smart   TVs,   VoiP,   healthcare   soluHons,   and   lots   more.   •  Sonware   House,   System   Integrator   (SI)   and   developer   could   make   use   of   it   to   power  advert  screens,  home  automaHon   for   lights   or   electronics,   web   TV,   video-­‐ on-­‐demand,  and  video  conferencing.     •  Developed   by   theVCgroup   which   is   the   partner  of  Foxconn.     hVp://thevcgroup.com  
  • 37. •  SocialEnable   is   a   powerful   Social   Media   Management  Tools  which  allows  user  to   manage   various   social   media   channels   from   one   applicaHon.   This   applicaHon   c o n t a i n s   i n c i d e n t ,   c a m p a i g n   m a n a g e m e n t   a n d   m e a s u r e m e n t   features   to   let   an   enterprise   go   beyond   Social   Media   MarkeHng   with   Social   CRM.   •  Developed   by   Computerlogy   which   is   selected   as   one   of   Facebook   PMD   in   Apps   and   they   are   the   winner   of   Facebook  World  Hack  2012  in  Jakarta   hVp://socialenable.com  
  • 38. •  Builk.com   is   a   professional   social   network   connecHng   construcHon   professionals   through   their   business   acHviHes   e.g.   budgeHng,   job   cosHng,   p u r c h a s i n g ,   i n v o i c i n g   a n d   s i t e   collaboraHon.   ConstrucHon   companies   work   for   FREE   and   connect   to   their   suppliers,   designers   and   customers   easier.   •  Received   US$400,000   in   investment   from   Project   Planning   Service   PLC   as   strategic  partners.   hVp://builk.com  
  • 39. •  Digio  has  successfully  implemented   the   first   ever   mobile   EMV-­‐cerHfied   card   payment   plagorm   in   Asia   together   with   Kasikorn   Bank,   the   leading  digital  bank  in  the  region.   hVp://digio.co.th   EMV   stands   for   Europay,   MasterCard   and   Visa,  a  global  standard  for  inter-­‐operaHon  of   integrated  circuit  cards  
  • 40. Summary   Thailand  Market  SituaJon   Improved  internet  access  by  3G  &  4G  LTE  from  Mobile  Operators   •  Increase  number  of  internet  Users   •  Reduce  digital  divide   •  Create  more  business  opportunity    Mobile  operators  try  to  create  compeHHve  differenHaHon     Thai  Tech  Startup   1.  Time  for  educaHon  and  knowledge  sharing    (Turn  technology  into  Business)     2.  Seed  funding   3.  ConnecHon  
  • 41. Oranuch  Lerdsuwankij   Co-­‐founder  of  thumbsup.in.th   Twi?er:  @mimee   Email  :  mimee@thumbsup.in.th   Website  :  h?p://thumbsup.in.th