1. September, 2012. 1

2. Republic of Serbia
MINISTRY OF FINANCE
STRATEGIC PRIORITIES IN TOURISM
AND ECONOMY
• Creation of an institutional framework for tourism development
• Increase the attractiveness of tourism destinations and improve
management of tourism destinations
• Investment in tourism and community infrastructure
• Development of small and medium enterprises in tourism sector
• Improvement and construction of Pan-European corridors X and VII
• Incentives for education and employment increase
2

3. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY I Institutional Framework
• Law on Tourism;
• Integral planning of tourism
development
• National Master plan
• Destination master plan
• Marketing plan
• ...
• 26 by law acts (regulations,
decrees, rule books ...)
• Law on Spa; Law on Public Ski Areas;

4. Republic of Serbia THE NATIONAL STRATEGY FOR TOURISM
MINISTRY OF FINANCE
AND ECONOMY
• “Support the implementation of the National
Strategy for Tourism”, the project funded by the
European Union in the amount of EUR 1 million
• In order to achieve the implementation of the
Revision, it is essential to focus on sustainability
of tourism development
• Specific new tools concerning both private and
public involvement in tourism development have
to be implemented and these include:
 The establishment of “Observatory of Tourism”
to address the needs of investors and
professionals
 Training Programs to support SMEs
sustainability
4
 Guidelines on priorities for tourism promotion

5. Republic of Serbia STRATEGIES AND MASTER PLANS
MINISTRY OF FINANCE
AND ECONOMY
• Master Plan for sustainable rural tourism development in Serbia; the Government
of Serbia adopted the “Program of sustainable rural tourism development in the
Republic of Serbia” (“RS Official Gazette”, N.85/2011)
• Strategic master plans for 16 priority destinations
• Danube Strategy – EU strategy for the Danube region
5

6. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY II Destination management
DMO
PPP

7. Republic of Serbia PUBLIC PRIVATE PARTNERSHIP
MINISTRY OF FINANCE
AND ECONOMY
STARA PLANINA HOTEL (transl. Old Mountain)
• Hotel opened on 25th December 2011
• First greenfield investment in domestic tourism in 20 years
• The state invested 30 million EUR
• Austrian Falkensteiner Hotels & Residences took over the hotel management in
September 2011
• Management duration period: 15 years
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8. Republic of Serbia MANAGEMENT OF TOURIST AREA
MINISTRY OF FINANCE
AND ECONOMY
• In order to protect and manage tourist
areas the following companies have
been formed:
 “Welcome to Lepenski Vir” Ltd.
-Management of tourist area co.
 ”Golubački Grad Fortress” Ltd.
-Management and development co.
 Revitalization of Golubački Grad
Fortress; the project funded by EU
IPA funds in amonut of 6.5 million
euros
8

9. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY III Investment in Infrastructure
Tourism infrastructure
Local (Communal) infrastructure
Ex
to ampl
be es
pre of
se goo
nte d
d l p ra
ate cti
r ce

10. Republic of Serbia INCENTIVES
(Subsidies and grants)
MINISTRY OF FINANCE
AND ECONOMY
• Development of the urban planning and project design documentation
(Physical or Regional Plans, Strategic Master Plans, Urbanistic Plans
etc)
• Construction of access roads to tourist sites
• Communal infrastructural fit-out of the construction land as the basis
for the development of tourist accommodations (hydro-technical
facilities, water and sewage systems, parking lots etc)
• Development of general recreation-designated land in tourist
destinations (pedestrian trails, practice and training trails, bicycling
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trails etc.)

11. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY VI SME incentives
Standards
Documentation: plan / project
Infrastructure development
Soft Loans
Marketing

12. Republic of Serbia IMPROVING QUALITY OF
MINISTRY OF FINANCE
AND ECONOMY TOURIST OFFER
• Two new five-star hotels opened this month
(September 2012)
 Premier Aqua, Vrdnik Spa
 Metropol Palace, Belgrade
• Falkensteiner is going to open a new hotel in
Belgrade on the 1st of November
12

13. Republic of Serbia INTERNATIONAL COOPERATION
Background for SME development
MINISTRY OF FINANCE
AND ECONOMY
• The project “The cultural routes of Roman Emperors”
• MDG-F and UN Join Program „Sustainable tourism for rural development”
• IPA Project 2007-2013 „Support the implementation of the National
Strategy for Tourism”
• Project Proposal: Promotion of culture routes on the Danube - The cultural
routes of Roman emperors and the Danube Wine Route (Transnational
cooperation projects on European Cultural Routes -
23/G/ENT/CIP/11/B/N02S008
• Membership in international organizations:
- UNWTO Executive Council
- Adriatic - Ionian Initiative (АII)
- Central European Initiative (СЕI)
- Organization of the Black Sea Economic Cooperation (BSEC) 13

14. Republic of Serbia INCENTIVES
(Subsidies and grants)
MINISTRY OF FINANCE
AND ECONOMY
• Setting up tourist and wine signalization in tourist areas
(9 wine routes and 2 wine oases)
• Construction of belvederes, visitors’ centers, plateaus,
conference rooms
• Promotion and improvement of Serbia tourism offering
(NTOS is in charge of tourism promotion in domestic and
international tourism markets)
• Completion of special tourist projects (public toilets at
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tourist sites, collection and processing of solid waste)

15. Republic of Serbia INCENTIVES
(Loans)
MINISTRY OF FINANCE
AND ECONOMY
• Hotels, restaurants and sports facilities
construction and reconstruction
• Rural objects restoration and their conversion
to restaurants
• Reconstruction and renovation of
floating objects
•Improvement of marketing
15

16. INCENTIVES 2007 – 2011
Republic of Serbia
MINISTRY OF FINANCE (Subsidies, grants and loans)
AND ECONOMY
This data does not include public
enterprises of Ski Resorts of
Serbia, Stara Planina (Old
Mountain) and NTOS
16

17. Republic of Serbia INCENTIVES 2007 – 2011
MINISTRY OF FINANCE
AND ECONOMY
17

18. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY V Corridors VII and X
Corridor VII – The Danube Corridor X - Highway
Marina
Camping sites
Signage

19. a
in
ar
-M
in
at
Ap
EUROVELO VI
Cycle
rs in
Krče
din

20. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM
MINISTRY OF FINANCE
AND ECONOMY VI Education
Administration – explanations of the legal framework
workshops on categorization
workshops on rural tourism
Consultants
International projects (IPA, MDGF, ...)
local projects – RARIS
Conferences
EIAT
Investment conference
...

21. Republic of Serbia
MINISTRY OF FINANCE
AND ECONOMY
EXAMPLES OF
GOOD PRACTICE

22. Republic of Serbia
Infrastructure projects - Grants
MINISTRY OF FINANCE
AND ECONOMY
KOPAONIK NATIONAL PARK
• Improving the international competitiveness of Kopaonik tourist
destination
• Construction and development of pedestrian trails, picnic areas
and information label sets
• Construction of cable cars
and ski lifts
• Electricity and water supply
infrastructure
• Ski slopes construction 22

23. Republic of Serbia
Infrastructure projects - Grants
MINISTRY OF FINANCE
AND ECONOMY
IRON GATE NATIONAL PARK
• Regulation of Iron Gate National
Park Visitor Center
• Construction of protective
structures at the archeological
site Lepenski Vir
• Pier construction at the
archeological site Lepenski Vir
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24. Republic of Serbia
Infrastructure projects- Grants
MINISTRY OF FINANCE
AND ECONOMY
PALIĆ
• Construction of the visitor center – Ludaš
Lake
• Solid waste management at the tourist
site
• Palić tourist information centar
• Reconstruction of the Great Park in Palić
NATURE PARK “GOLIJA”
• Roads construction (preparation of plan
and project documentation)
• Construction of the infrastructure in the 24
nature park

25. Republic of Serbia
Infrastructure projects – Grants
MINISTRY OF FINANCE
AND ECONOMY
THE SPECIAL NATURE
RESERVE ZASAVICA
• Construction and
fitting (equipping) of
SRP Zasavica Camp
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26. Republic of Serbia
SOFT LOANS
MINISTRY OF FINANCE
AND ECONOMY
• Construction of restaurants and appartments in Kaludjerske Bare –
Tara Mountain
• Reconstruction of the villa Drina, Perućac – Tara Mountain
• Ethno-eco village “Vraneša” – Mt. Zlatar
• Wine center –“Kovačević” restaurant – Irig,
Fruška Gora mountain
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27. “The capacity of tourism to drive growth and create jobs needs to be accompanied by
strong supportive public policies.”
Taleb Rifai, UNWTO Secretary General
THANK YOU FOR ATTENTION!
Ministry of Finance and Economy
20, Kneza Miloša Str.
Belgrade, Serbia
27
www.mfp.gov.rs turizam@mfp.gov .rs