Main Highlights on Performance Data from BBC.com • Sport had a great month off the back of Euro 2012 and Wimbledon, hitting 14.3M unique visitors, (a peak for the past 12 months), (+13%) on target and over a third up on June last year. • The Mobile site had another impressive month and reached a record number of 8.1M unique visitors, (+13%) MoM and (+40%) on target • Downloads of BBC News Apps reached 9.9M across IOS and Android, producing another record month for visitors, 3.1M (17% above target) Engagement stayed high at 36 PVs per Visitor

1. 1

2. BBC.com 2012
Audience Insight Highlights
Attribute Detail
1 TRUST BBC.com is more likely than other websites to be associated with being trustworthy.
BBC.com reaches 15m unique users in Europe (ex UK) and has the highest monthly reach of the
2 REACH
European Opinion Leader audience versus the other international news and business websites.
In Asia Pacific, BBC.com has a higher reach than any competing media websites across key targets such as
3 PROFILE opinion leader, top income earner, e-commerce consumer, Influential policy maker, frequent traveler and
corporate executive.
BBC.com has seen the highest YoY growth of unique users compared to any intl news and business
4 GROWTH
website to maintain it’s position of highest monthly reach.
According to comScore, 75% of CNN online audience is in the USA. BBC.com has a far more global
5 GLOBAL
distribution: APAC (21%), MEA (10%), Europe (26%) & US (39%).
6 STIMULATING BBC.com is the most stimulating brand in global news.
BBC.com is the fastest growing news website in the US and grew monthly visitors by 38% over 2010-11.
7 USA PRESENCE This was the highest growth of its competitors (CNN, FoxNews, MSNBC, CNBC, Bloomberg &
BBCAmerica).
8 LOYAL 74% of BBC.com users don’t use another news site.
BBC.com Europe visitors spend on average 12.5 minutes on the site per visit: 69% greater than the length
9 ENGAGEMENT
of time spent on CNN’s website by its visitors.
10 BUSINESS LEADERS The latest EMS Europe results show that BBC.com users are influential business leaders.
Source: Media Brand Values 2011 Globally ex UK against weekly users of websites. BBC.com Transferring Trust Summer
2010, EMS + CEMS Europe 2012, European Opinion Leaders Survey 2011 & 2007 BBC.com excludes those where place of
business is UK, PAX Q1-Q4 2011, PAX 10 Markets (exclude Tokyo), comScore Jan 2011 & Jan 2012 Global excl UK,
comScore April 2012 Based on CNN.com and BBC sites. BBC results exclude the UK, Mendelsohn 2011 Audience defined as
those that have visited BBC.com in the last month.

3. TRUST
BBC.com is the most trusted international news website
MBV: % of weekly visitors that agree the site is trustworthy
BBC.com 53
WSJ.com 48
CNN.com 37
CNBC.com 35 As a website BBC.com is
FT.com 35
considered 40% more
Reuters.com 34
Bloomberg.com 34 trustworthy by its users than
Euronews.net 32 CNN Money is by its own users.
SkyNews.com 23 An advertiser shown on both
Finance brands BBC brand advantage vs. sites will be considered 28%
CNN Money.com more trusted if it appears on
Website Ad shown on website BBC.com – the difference
Authoritative +45% +3% coming solely from BBC brand
International +34% +9% associations
Credible +34% +12%
Trustworthy +40% +28%
Source: Media Brand Values 2011 Globally ex UK against weekly users of
websites. BBC.com Trust Test Summer 2010

4. REACH
Largest international news provider in EMEA ex UK…even if our competitors UK reach is
included
BBC.com reaches 15m unique users in Europe (ex UK)
16,000 Europe ex UK unique users comScore Jan-Mar 2012 monthly average (millions)
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Source: comScore unified Q1 Jan-Mar 2012 monthly average. Ages 15+
Source: comScore Q1 Jan – Mar 2010 monthly average

5. REACH
BBC.com is the most visited international news website
BBC.com strengthens its lead as the highest viewed websites among European
Opinion Leaders
24%
24%
20%
19%
18%
18%
2011
16%
15%
15% 2007
12%
10%
9%
9%
8%
8%
8%
8%
7%
7%
7%
6%
6%
6%
5%
5%
5%
4%
0%
Source: European Opinion Leaders Survey 2011. Audience/ Respondents: 31,400/1,691.
European Opinion Leaders Survey 2007. Audience / Respondents: 31,713/2,021. Based on those that have
ever visited the website. BBC.com figures exclude respondents where the place of business is in the UK

6. PROFILE
BBC.com is the #1 international
media website in Asia. It receives the
highest reach across key targets, such as...
OPINION TOP INCOME E-COMMERCE
LEADER EARNER CONSUMER
FREQUENT CORPORATE
HNWI TRAVELER EXECUTIVE
Source, (Universe / Sample): PAX 10 Markets (exclude Tokyo), Q1 - Q4 2011,
All Respondents (456,830 / 855). Based on monthly visits. Opinion Leader: conducted 3+ business
activities; Top income earner: PMI US$10K+, HNWI: investment valued US$1mi+,
Source: BBC,CNN
Frequent traveller: took 6+ international air trips a year, employed by companies with 300+ employees,,
affluent adults who bought anything online last year.

7. GROWTH
BBC.com has seen the highest YoY growth of any intl news and
business website to maintain its position of highest monthly reach
10,000 comScore unique users YoY growth Jan 2011 vs Jan 2012 (Global ex UK)
8,000
6,000
4,000
2,000
0
-2,000
-4,000
-6,000
Source: comScore Jan 2011 & Jan 2012. Based on monthly unique users Global excl UK

8. GLOBAL
Reach an audience outside of the US
CNN.com audience composition BBC.com audience composition
7% 9% 6%
26%
4% 11%
4%
20%
76% 37%
North America Asia Pacific Europe Latin America Middle East Africa
Source: comScore April 2012, Based on CNN.com and BBC
sites. BBC results exclude the UK

9. STIMULATING
BBC.com most stimulating brand in global news
37% BBC.com
30% Discovery.com
29% WSJ.com
26% CNN.com
25% CNBC.com
24% Bloomberg.com
22% Economist.com
22% Time.com
21% FT.com
21% Reuters.com
20% Forbes.com
20% SkyNews.com
16% euronews.net
Source: Media Brand Values 2011
Base: weekly users of each website (BBC.com excl UK)

10. LOYAL &
ENGAGED
BBC.com users are loyal
74%
don’t use another news site 1
BBC.com visitors spend on average 12.5 minutes on the site
per visit: 69% greater than the length of time spent on CNN’s
website by its visitors 2
1. Sources: comScore February 2012 monthly average. Worldwide ex UK Competitor
set includes CNN.com, Bloomberg.com, CNBC.com & Euronews.com.
2. comScore panel only ages 15+, Europe ex UK, February 2012

11. BBC.com users
are influential
business leaders
Worked on international
Meet with colleagues from Influential opinion leader
business strategy
abroad (195 index) (189 index)
(203 index)
BDM Involved in expenditure C-Suite Set up a new business
(170 index) €300k+ (186 index) (137 index) (150 index)
Source: BBC,CNN
Source: EMS + CMS Europe 2012. Monthly users of BBC websites. Europe ex UK