2. News presenters
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The purpose of a news presenter is to present information in a formal manner. The presenter will have a
script, which was written by them and will act as a performer and read the news during a news programme.
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In order to be a successful news presenter there are many skills and qualities required. A news presenter needs to
be professional to ensure the audience classes them as a trustworthy source. They need to have a
personality, ensuring they are confident and enthusiastic. They need to be balanced and unbiased making sure
they don't have a opinion on a certain matter. Having an understanding of their audience is also important so they
can communicate their message in a certain way, for example BBC News will be very formal and serious whereas
60 second update would be more informal and straight to the point.
As an audience we expect a news presenter to be knowledgeable making sure they deliver us accurate news and
too look professional as this helps create trust between the audience and the news presenter. We also expect the
new presenter to be confident, ensuring they have a clear toned voice helping the audience to understand what
they are communicating.
This type of news is generally one of the most formal, depending on what kind. News presenters differ from other
types as they have a structure which has to be followed.
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This image is an example of a news
presenter. They have a good
posture, sitting up right to look
professional. They are smartly dressed
usually in a suite and tie for a male and
females usually wear a smart dress or a
suite jacket. They always make eye
contact with the audience.
3. Documentary Presenter
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The purpose of a documentary presenter differs depending on the type of documentary it is. There aim is usually to
educate, inform and entertain an audience in a way which is appealing to an audience and shown in visual manner. Some
documentary presenters get involved with the subject matter a good example of this is Louis Theroux. He gets involved with
his crew to give an audience a better understand of what's going on but also to see different sides of the subject.
In order to be a documentary presenter you need to have good communication skills, making sure you can communicate
clearly both with the subject and the audience. They need to be open minded and balanced by not being biased to
understand too sides of a story. They need to be willing to participate as this may make the documentary better.
An audience expect a documentary presenter to be outgoing, confident and have a sense of humour. Usually a
documentary presenter will be slightly professional but informal. You expect them usually to take part in the documentary
and act as a main character.
Documentary presenters differ from other types as they can do their own thing. They don't have to read of a script or be
professional to make a connection with the audience, they can be as informal as they want ensuring they don't offend an
audience. Also in some cases documentary presenters are not shown visually in the documentaries for example nature
documentaries. This is different from other types as usually they are the face of TV.
These images are captured from a
documentary. The presenter in both images
are wearing basic clothing not professional but
appropriate for both the situation and the
audience. The equipment is aloud to be
shown as you can see in the images the
camera and leads are visible.
4. Continuity announcer
The purpose of a continuity announcer is to be a voice over. They announce what you are watching, what is happening
next etc. They are the verbal sign post of broadcasting.
Skills needed:
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-Good general knowledge.
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-Intelligence
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-Enthusiasm
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-Responsibility
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-Stamina and quick reactions
Expectations:
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The audience expect a continuity announcer to be knowledgeable, authoritative, well spoken. They are seen and
not heard. This means that they need to get their point across in just a voice over so they need to speak in the
correct tone of voice and manner to make themselves clear and signpost the audience.
This type of presenter differs from other types
because you can't see them.
An example of this role is BBC One. They have
announcements on what is coming up next.
http://www.youtube.com/watch?v=UQwTp3aJpn
M
5. Broadcast Journalist
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The purpose of a broadcast journalist is to research, investigate and present news and current affairs through
TV, radio and the internet.
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They have to be knowledgeable, fair, balanced, professional, organised, educated, confident, clear, and have a
range of interests.
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The audience expect the broadcast journalist to be non-bias, professional, interested in what they are talking
about, and knowledgeable.
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They differ from other types because they are much more serious. In a way they are like TV presenters but they
deal with big stories such as scandals. They do a lot of primary research such as interviews.
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http://www.youtube.com/watch?v=tOOV9iVtp9g
http://www.bbc.co.uk/careers/our-people/andrew-browne
6. DJ
The purpose of a DJ is to play songs that meet the target audience’s needs. The DJ also will speak to the audience inbetween songs to humor them with interesting facts and jokes. A DJ may have some guests during their show so my
conduct some interviews.
Skills and qualities required
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Knowledge of the latest music that the target audience are listening too
The skill of mixing songs
confidence
personality
clear voice for radio
likeable
friendly
interest in music
The audience expect a DJ to play songs that they want to hear, as well as adding information that is relevant to the
songs. The audience expects the presenter to be interactive with them so that they can requests songs etc. This could
be in the form of phone calls, social networking and competitions.
A DJ differs from other types of presenters because you can not see them, you can only see them. So this means that
what they say and the songs they play are really important because they will be judged souly on that. This is why it is
important that they are likeable.
Pete Tong, Zane Lowe, Chris Moyles.
7. Game Show Host
A game show host's main purpose is to ask questions and run the game show. They will usually
update the audience with the scores and run the show.
skills and qualities required
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confidence
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good personality
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interact with the audience
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interact with the contestants
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knowledge of the subjects
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funny (in some game shows)
The audience expect a game show host to be funny and have a good personality. They expect the
presenter to keep them interested and entertained otherwise they will change the channel.
A game show host differs from other types of presenters as they are not only presenting something to
a wide audience, they are also presenting it to the contestants in the game. Unlike most presenters
who have a script to read from, a game show host will have to improvise some of what he says based
on what the contestants say to them.
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Ant & Dec, Jimmy Carr, Chris Tarrant
http://www.youtube.com/watch?v=OujezLeoUVU
8. Chat Show Host
Chat shows are a television show in which guests such as celebrities are interviewed informal to
discuss different topics of gossips, what's new and happening? including guests stars on the
show involving shows of a group of people who talks about their experience in relation to the
issue discussed towards that episode.
Chat show host such as Alan Carr, Ricky Gervais, Paul O'grady, Johnattan Ross show, The Alan
Titchmarsh show.
All have elements which involves comedy, and a understanding of target audience on what they
are interested and wanting to hear, with a good personality and confidence, alongside of being
energetic able to make the crows happy.
These are the key of having a good presenter presenting chat shows television.
9. Magazine presenter
The purpose of having a magazine/ lifestyle presenter is to engaged audience and
give us awareness about everyday life.
Lifestyle and magazine presenter such as Gok Wan and Tifanny royce ITV daybreak
face of the olympics broadcast live, interviewing people and guests.
Magazine presenters such as The One show with presenters such as Matt
Baker, Chris Evans and Alex Jones show a live programme of topical stories and big
name studio guests.
Their role is entitled to train and present to an audience with information connecting
special interest to the topic that is given and being able to interview and give
entertainment.
