This document summarizes a presentation about optimizing websites to improve customer experience and increase conversions. It discusses analyzing traffic sources and user behavior metrics to better understand customers. First impressions are very important, and the presentation emphasizes optimizing page load speeds and adding calls to action, social proof, trust signals, and collecting user feedback and testing changes. The overarching message is that small improvements across many areas can significantly impact outcomes.
7. Where are they from?
What traffic sources might a site have?
8. Where are they from?
What traffic sources might a site have?
Source Medium
Google organic/cpc/referral
Bing organic/cpc
Facebook referral
Google shopping cpc
Yahoo organic/referral
Outlook direct
9. How do they behave?
What attributes can you drill into?
10. How do they behave?
What attributes can you drill into?
Metrics - numbers Dimensions - things
Visits Landing page
Pageviews Keyword
Goal completion rate % Browser
Revenue Source
Bounce rate % Medium
Average time on site City
18. First impressions count!
The average
time spent on
a webpage is
25
seconds
On average,
visitors only
read around
20%
of content
One in five
visitors leave
a site within
5
seconds
72. Blind date
• Turn up on time
• Make a good first impression
• Build trust
• Give clear signals
• Remember once you’ve gained someone’s trust you can just as easily lose it!
73. Ipswich Studio
32 Fore Street,
Ipswich, IP4 1JU
T. +44 (0) 1473 344841
E.
Tom.gillman@crafted.co.uk
London Office
Clerkenwell Workshops,
27/31 Clerkenwell Close,
London, EC1R 0AT
T. +44 (0) 20 3393 3852
www.crafted.co.uk
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