1. Calculating ROI
From Website Localization
Rob Davies
sales@milengo.com www.milengo.com
www.milengo.com

2. Introduction
• Webinar is being recorded and will be
made available
• Slides will be available with the recording
• Details of how to access the recording
and the slides will be emailed after the
Rob Davies
Marketing Manager
webinar
• Q&A at the end; use the chat box to
submit questions during the presentation
sales@milengo.com www.milengo.com

3. What is your objective?
sales@milengo.com www.milengo.com

4. Launch Grow Improve Save
sales@milengo.com www.milengo.com

5. New markets
Opportunity for growth in the face
of an economic downturn
More and more people online
sales@milengo.com www.milengo.com

6. Translation
Users are becoming more demanding
in their search for information
Multimedia content is increasing rapidly
Opportunity to build a brand
sales@milengo.com www.milengo.com

7. Dig into the
Data should drive the need
to go global online
Understand visitor
behaviour
Check out the competition
sales@milengo.com www.milengo.com

8. sales@milengo.com www.milengo.com

9. Ask for a
Make contact with
Localization Vendors
Get some consultation time
Ask for a detailed quote with
time and cost breakdown
sales@milengo.com www.milengo.com

10. 1. Why? Formulate an 3. Dig into the data
objective 4. Make a plan
2. How? Make sure you 5. Get a quote
consider extras like
multimedia and rich content.
sales@milengo.com www.milengo.com

11. Gather the following
sales@milengo.com www.milengo.com

12. Step
Average Monthly Site Visits
• Total amount of visitors
to all your sites
• Filter out internal traffic
sales@milengo.com www.milengo.com

13. Step Average Monthly Visits, Source and Target
Language
• Split out the number
of visits by language
• Use browser language
settings for better
accuracy
sales@milengo.com www.milengo.com

14. Step
Success Events
• Conversions
• Transactions
• Lead capture
• Monetary value
sales@milengo.com www.milengo.com

15. Step
Source and Target conversion rates
• The percentage of visitors in the
source and target languages that
convert each month
• How many sales or how many
leads?
sales@milengo.com www.milengo.com

16. Step
Target Language Traffic Increase
• Dependant on external factors
like SEO and promotion
• Benchmark existing sites
• Make a best estimate
sales@milengo.com www.milengo.com

17. Step
Conversion Rate Increase
• Aim to achieve the same conversion rate
as your target language site
• Difference between current source and
target conversion rates will be your
percentage increase
sales@milengo.com www.milengo.com

18. Step
Costs
• One off project costs
• Monthly costs
sales@milengo.com www.milengo.com

19. 1. Average Monthly site 4. Target language traffic
visits increase
2. The split. Visits in source 5. Target language
and target language conversion rate increase
3. Success events 6. Costs
sales@milengo.com www.milengo.com

20. Here comes the
sales@milengo.com www.milengo.com

21. Localization
Predicted monthly visits
X
Predicted conversion rate
X
Average value of success event
=
Target Language Localized Value
sales@milengo.com www.milengo.com

22. Incremental
Target language localized value
minus
Target language current value
sales@milengo.com www.milengo.com

23. Calculating
Annual Incremental Value
minus
Total Annual Costs
Divided by
Estimated Target Language Revenue
sales@milengo.com www.milengo.com

24. sales@milengo.com www.milengo.com

25. twitter.com/milengo
sales@milengo.com www.milengo.com