Twitter is an essential social network for business. Learn how to start using Twitter to connect with more people and measure your success.

1. Twitter Essentials for Business
Milena Regos
Out&About Marketing

2. Challenges:
1. It’s just for kids
2. It takes too much
time
3. It’s too confusing
4. I don’t see the value

3. Personal Story

4. About Me
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• On Twitter since 2006.

5. Stats
• 32% of all Internet users are using Twitter.
(Source: MarketingLand)
• The USA’s 141.8 million account users represents
27.4% of all Twitter users. (Source: All Twitter)
• 50% of Twitter users are using social network via
mobile.
• 34% of marketers have generated leads using
Twitter.

6. What is Twitter?
• Micro-blog
• Public chat
• Mobile friendly
• 140 characters message
• Can include a link and shorten the link with a url
shortener
• A great way to meet people
• Instantly connect to what’s important to you

7. Fastest
growing
social
platform
in the
world

8. Twitter lingo
• Mention - you can mention someone with their twitter
handle @milenaregos how are you today?
• Retweet - you can retweet a tweet by adding RT in front.
• Hashtag - using #whatever you can create hashtags that
allow people to follow a discussion. Great for chats,
conferences and SEO. #justdon’toverdoit
• Followers - people who follow you
• Following - people whom you follow
• DM - Direct Message is a private tweet.You can only send
to people who follow you.
• Lists - way to organize your following
• Link - a link to a website, blog, image, video
• Favorites - tweets that you favorite (similar to
bookmarks)

9. 1. hashtag
2. mention
3. reply
4. retweet
5. link
Source: business.twitter.com

10. Get an account

11. Business Profile
Use every
element of
the
business
profile to
tell your
story
Source: business.twitter.com

12. Home will show you
the tweets from This is your profile
everyone you follow

15. Find people to follow

17. To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/

18. Best Practices
• Be personable
• Listen
• Engage
• Spend 10 min each day; START
CONVERSATIONS
• Plan your tweets in advance
• Amplify your impact - Connect with people in
your industry, promote others
• Tweet sharable content - include media, links to
interesting content
• Sources for finding interesting content:
Alltop.com, Feedly.com, FlipBoard, Zite, your
network

19. Measure
Start with goals:
• Number of followers
• Reach
• Retweets/Mentions
• Clicks
• Influence
• Web Traffic
• Leads
• Sales

20. Tools to Measure your
Tweets
• SocialBro
• TweetReach
• Buffer
• TwentyFeet
• Bit.ly
• Twitalyzer
• SocialOomph
• Google Analytics
• Klout/Kred

21. What’s the ROI of
Twitter? Case Studies

22. Power Tweeting Tips
• Tweets during the hours of 8am to 7pm received 30%
higher engagement.
• Tweets that contain less than 100 characters receive 17%
higher engagement than longer tweets.
• Tweets with links are retweeted 86% more than ones
without.
• Tweets with hashtags receive 200% more engagement
than those without hashtags.
• Tweets that specifically ask followers to “Retweet” receive
1200% more retweet rates than if you don’t ask.
Source: JeffBullas.com

23. Challenges Solved:
It’s just
for kids
It takes
too much
time
It’s too
confusing
I don’t
see the
value

24. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.