45 tips and tricks on how to use Twitter for business and marketing to connect with customers, increase your followers, improve your engagement and measure your social media activities. Includes selected platforms to help you save valuable time, collaborate, listen and monitor.

1. Advanced Twitter for Business
Milena Regos
Out&About Marketing

2. I’m on Twitter. Now what?
• What to tweet
• When to tweet
• Who should you follow
• How to grow your community
• How to generate leads
• How to save valuable time
• How to measure your Twitter activities
• What are some useful tools and platforms

3. About Me
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• On Twitter since 2006.

4. 45 Tips & Tricks
1. Optimize your profile. Include a Call to Action in your header image. 2,048
pixels x 1900 pixels; 72 pixels/inch. Include keywords in your Bio that will help
with SEO.
2. Tweet interesting things — be insightful, humorous, useful.
3. Tweet more about other people that yourself.
4. Tweet 15-25 tweets per day.
5. Promote your Twitter presence on your website/blog. Grab a widget from
twitter.com/about/resources/widgets.
6. Add your Twitter handle to your marketing collateral - business cards, email
signature, signage.
7. Avoid creating multiple company Twitter accounts.
8. Use a third-party service like HootSuite to listen, collaborate, manage,
monitor and measure.

5. 45 Tips & Tricks
9. Make sharing easier - add Twitter sharing buttons to
your content.
10.Add your Twitter link to Facebook, LinkedIn,
YouTube, Tumblr, Instagram.
11.Schedule tweets in advance - SocialOomph.com.
12.Optimize your tweets with keywords. Make it SEO
friendly.
13.Motivate your employees to tweet on your
company’s behalf.

6. 45 Tips & Tricks
14. Give your employees “easy” tweets they can use on your
company’s behalf or during a special promotion.
15. Build your following and expand your reach.
16. Build relationships with journalists/people in your industry.
17. Discover who is tweeting your content - WhoTweetedMe.
18. Find out when is the best time for you to tweet - SocialBro,
TweetWhen, Crowdbooster. Update your HootSuite
schedule based on the findings.
19. Follow customers.
20. Tweet offers.

7. 45 Tips & Tricks
21.Gather feedback about your products/ services/
competitors.
22.Use lists.
23.Take advantage of hashtags especially for events.
24.Join Twitter chats.
25.Generate leads. Use unique offers; special landing
pages.
26.Experiment with promoted Tweets/ promoted Tweet
account.

8. 45 Tips & Tricks
27.Engage, engage, engage.
28.Keep tweets to 120-125 characters.
29.Add a period before your tweet; don’t start
tweets with @ if you want people to see it
30.Add your opinion when you RT

9. 45 Tips & Tricks
31.Say Hi to people you start to follow
32.Change the location of your link
33.Be generous: RT, reply, mention
34.Quality counts not quantity
35.It’s OK to talk to strangers
36.Try Twitter contests

10. 45 Tips & Tricks
37. Use some free and paid platforms to improve your presence, increase your
reach. Social Bro will give you Best time to tweet / Competitor’s analysis/
Influencer outreach.
38. Consider using social CRM: Hubspot, SalesForce, SugarCRM.
39. SocialOomph to increase productivity: bulk tweet uploads; repeat tweets;
schedule tweets; vet new followers
40. Don’t automate your Twitter presence but use tools like BufferApp, HootSuite
or SocialOomph to schedule tweets and keep content fresh.
41. Start with your goals first, establish your metrics and check on them regularly.
42. Use Twitter to improve your SEO with keywords, inbound links, bio.
43. Be Human.
44. Meet people in real life that you meet on Twitter - tweetups, network events.
45. Twitter is free but your time isn’t. Use it wisely.

11. To build your
community
• Wefollow.com
• Twellow.com
• Followerwonk.com
• FriendorFollow.com
• Backtweets.com

12. Use Advanced Search on Twitter

13. To measure your Twitter activities
• TwitterCounter
• Tweetgrader
• HootSuite
• Commun.it
• SimplyMeasured
• Klout
• Google Analytics
• Twenty Feet
• Bit.ly
• Twitter Web Analytics (just released)

14. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.