Social Media Strategy
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This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
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Social Media Strategy
- 1. Social Media Strategy Milena Regos Out&About Marketing Twitter: @milenaregos Twitter hashtag: #AIFD
- 2. You need a simple plan Listen Plan Engage Measure
- 3. #1: Determine Your SMART Goals & Objectives
- 5. Free Online Listening Tools
- 6. Free Online Listening Tools
- 7. Free Online Listening Tools search.twitter.com
- 9. Free Online Listening Tools RSS feeds
- 10. Free Online Listening Tools
- 12. Free Online Listening Tools
- 20. Paid Listening Tools HootSuite Reports
- 21. 66% of communication professionals have done nothing with the feedback gleaned from social networks Source: MarketingSavant.com
- 22. Best Practices for Monitoring the Conversation look for evangelists and help spread the good word Source: Marketech
- 23. Connect with brand advocates
- 24. Seek out and minimize “determined detractors” - the people who just can’t seem to be happy Source: Marketech
- 26. Engage with middle ground consumers to influence them Source: Marketech
- 29. To summarize • Free & Paid Tools • Review your keywords often • Narrow/expand your scope • Be flexible with your metrics • Use the data • Never stop listening
- 30. #3: Find Your Target Audience
- 32. #4: Create Content Plan
- 33. Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
- 34. Schedule content
- 35. #5: Engage
- 37. • Web Traffic #6: Measure • Brand awareness • Sentiment • Engagement • Conversations • Share of Voice • Trends • $$$
- 38. Online influence
- 39. Online influence
- 40. Online influence
- 41. Online influence
- 48. Sprout Social
- 49. Jen Schmidt Photography www.jenschmidtphotography.com
- 52. The ROI from social media: In 1 year 718 likes $2/day $16 to every $1 www.jenschmidtphotography.com
- 53. “I'm not only selling my work, but my personality, and social media is the ideal platform for it.” Jen Schmidt
- 54. Always Remember “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einsten
- 55. Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.