Social Media Strategy Guide
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The document outlines steps for developing an effective social media strategy, including identifying objectives, resources, and tools. It recommends creating an action plan with a timetable, editorial calendar, and content management approach. The plan should integrate online and offline efforts and include measuring performance against objectives.
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Social Media Strategy Guide
- 1. Social Media Strategy Milena Regos www.OutandAboutMarketing.com Sunday, March 20, 2011
- 2. Start with your Objectives Marketing Branding Communication/PR Business Sales Sunday, March 20, 2011
- 3. Identify Your Resources Internal & External Sunday, March 20, 2011
- 4. Listen Free Tools Paid Tools Sunday, March 20, 2011
- 5. CREATE ACTION PLAN Sunday, March 20, 2011
- 6. Action Plan • Timetable • Editorial Calendar • Content Management • Frequency • Periodic Reviews Sunday, March 20, 2011
- 7. Content Management • Multi-Media Usage • Twitter • Photos • Facebook • Blogs • Contests and discounts • Online Communities • Crisis communication • Local social networks • Link to objectives Sunday, March 20, 2011
- 8. INTEGRATE OFFLINE WITH ONLINE Sunday, March 20, 2011
- 9. Nike Courage Ad Sunday, March 20, 2011
- 10. Go to nike.com/courage and take a look at the engagement Sunday, March 20, 2011
- 11. Message - single brand message vs message adaptation Your Twitter message may not work on Facebook Sunday, March 20, 2011
- 12. Measurements Dashboard Key Performance Indicators Tie back to objectives Did you move the needle? Sunday, March 20, 2011
- 13. THANK YOU! Milena Regos milenaregos@gmail.com @milenaregos O M A All images photo credit Creative Commons. Sunday, March 20, 2011