Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.

2. Social Media Success for
Marketers & Entrepreneurs:
Beyond the Basics
Milena Regos
Out&About Marketing

3. ‣ Award winning marketing professional with 20 years of
traditional and digital experience in B2C and B2B.
‣ Founder/Principal Out&About Marketing, digital marketing
and social media consultancy focusing on results, word of
mouth campaigns and creating long lasting relationships with
customers.
‣ Frequent speaker on marketing and social media. Past
appearances include 1-800-Flowers, American Marketing
Association, TriNet and more.
‣ Skier, paddleboarder, mountain biker, yogi, traveler.
About Me

4. More than 80% of
SMBs plan to increase
their use of social
media
Source: Media Bistro

5. But you
have more
important
things to
worry
about

6. These 3 systems can really help

7. #1
#2#3
HootSuite

8. Add a link
Select a network to send to:
Facebook
Twitter
LinkedIn
Google+
Attach an image

9. Great way to schedule ahead tweets and
evergreen content

10. Quick access to all your networks and important
streams

11. Add social networks, streams
and apps

12. Stay on top
of the news
with
HootSuite
Syndicator

13. Monitor your
competition with a
Twitter list/
HootSuite tab

14. Monitor a
hashtag
Set up geo-
location
search for
local
businesses

15. Monitor and
comment
on Google+
and
Instagram

16. Organize your teams and networks. Set up
approval process and conversations within
HootSuite

17. Review all scheduled updates in one place

18. Review all updates for the week

19. Review all updates for the month

20. Run reports from ready templates or create your own

21. See your
Twitter
Profile
snapshot

22. Check out your Twitter growth over time

23. Review you
Twitter
engagement
metrics

24. See which links are
most popular / number
of clicks

25. Identify influencers
(Module going away)

26. How many clicks did you
get over time

27. Brand reputation
monitoring / What’s the
sentiment

28. Get a snapshot of your Facebook pages
directly in HootSuite

29. See how you stack up against your competitors

30. Connect with Google Analytics

31. Use HootSuite to:
‣ Set up a social media dashboard to manage
multiple accounts and social networks
‣ Advanced Twitter techniques for business success
‣ Monitor Twitter lists
‣ Work as a team
‣ Get easy reporting

32. Social Bro

35. Search for your customers on Twitter, sort them by
influence and add them to a list so you can engage
in the future

36. Review
each
profile
separately
right
within
SocialBro

37. Identify your influencers and
the people who you influence
and engage with them

38. Powerful Analytics

41. Identify which tweets generate high
engagement

42. Review your engagement metrics and discover
individual tweet metrics

43. Compare your account to 2 more accounts

44. Review the follower’s bio tagcloud

45. Quickly follow/unfollow people

46. Improve your engagement

47. Discover better targeting. Convert
emails into Twitter profiles.

48. Use Social Bro to:
‣ Build your community
‣ Target
‣ Get powerful analytics
‣ Benchmark against your competitors
‣ Get best time to tweet reports
‣ Follow/Unfollow

49. Simply Measured

50. Serious
measurements
+ some free
reports

51. Understand Facebook’s engagement over time

52. Get your complete Twitter picture

53. Twitter engagement

54. Followers activity

55. Potential Impressions from brand and users

56. Get a complete snapshot of all your channels

57. Review engagement across social networks

58. Provide a report for each network

59. Review channel activity

61. Influencers Engagement and Reach

62. Use Simply Measured to:
‣ Measure all of your social networks in one place
‣ Get advanced analytics and know what’s working
‣ Improve your social media reach and ROI
‣ Competitive analysis and benchmarking
‣ Download to Excel or PowerPoint

63. Q&A
Thank you!
Slides on: slideshare.net/
milenaregos
For marketing & social media help:
www.outandaboutmarketing.com
Twitter @milenaregos