Improve your business through social media - North Tahoe Business Association social media presentation
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How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.
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Improve your business through social media - North Tahoe Business Association social media presentation
- 2. Improve your business through social media Milena Regos Out&About Marketing Hashtag: #NTBSocial @milenaregos Slides on: slideshare.net/milenaregos
- 4. Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize
- 5. BUILD Timeline Cover FB Events FB apps Email list building Your custom landing page? Claim Place
- 6. Timeline cover image. Include CALL TO ACTION 851x315
- 8. Tool: Use Bit.ly to abbreviate links and get stats.
- 9. No designer? No problem.
- 10. Facebook apps up to 12 custom apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ Heyo ‣ WooBox ‣ ShortStack Source: ECommerce Quarterly, EQ1 2013
- 11. 35% of people like a page so they can participate in contests Source: Buddymedia
- 13. Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest
- 15. Email generator
- 16. How do I increase my Facebook likes?
- 17. GROW Quality + Relevant Content Exclusive offers Like box Facebook ads Contests/ Giveaways Promote offline
- 21. clever timely
- 22. funny curiosity
- 23. Questions get 100% more comments Source: KissMetrics
- 25. FB offers/ exclusive deals 42% of people like a page to get a coupon or discount Source: SociallyStacked
- 35. Use the Power Editor for advanced FB ad management Create Custom Audiences
- 37. ENGAGE Act as page not you Respond/ Comment Schedule Tag pages Use hashtags
- 38. Use Facebook as your Business
- 39. Establish Content Publishing Schedule = Save Time
- 40. Save 2 hours a day with PostPlanner
- 43. BUFFER
- 44. Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO
- 51. ROI?
- 52. 77% of marketers have found customers via Facebook (B2C), 43% B2B Source: Hubspot2013
- 53. ROI=167%
- 54. ROI=337%
- 55. ROI= 2,616%
- 56. Remember that social is not all about sales
- 57. Facebook is FREE
- 58. Bonus: Get your FB Score
- 59. Yelp ‣ 120 million monthly unique visitors in Q4 2013 ‣ 85% read online reviews about local businesses ‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud
- 61. ‣ Fill out your profile completely - add photos, details, address, menu ‣ Ask for reviews ‣ Hey, write a review for me on Yelp (BAD) ‣ Hey, check us out on Yelp (GOOD) ‣ Try to prevent good reviews from being filtered out ‣ Respond to reviews in timely manner ‣ Run a Yelp deal, Foursquare check in deal ‣ Offline presence - find us on Yelp sign, Yelp event, display positive reviews
- 62. TripAdvisor ‣ 200 million monthly unique visitors ‣ 125 million travel reviews ‣ 3.1 million businesses and properties ‣ 17 mil candid traveler photos Source: TripAdvisor
- 63. ‣ Write detailed descriptions (92% choose a business that posts detailed descriptions) Cross-promote your social networks Show off your awards / Showcase your badges Claim your business listing ‣ ‣ ‣ ‣ Change your primary photo often ‣ Keep your info up to date ‣ Add keyword-rich text ‣ Integrate booking and reservation links ‣ Upload photos - 150% higher engagement with 20+ photos ‣ Encourage reviews as guests check out Source: SearchEngineJournal
- 64. TripAdvisor ‣ 93% of bookings are affected by online reviews ‣ Focus on offline service for online results ‣ Respond to negative reviews and use to improve performance ‣ Celebrate the successes ‣ Hire the right people Source: StrategyOne
- 65. Instagram ‣ 150 million users ‣ 70% log in at least once a day ‣ 25% of Fortune 500 companies use Instagram Source: Expandedramblings.com
- 66. Post regularly
- 67. Use hashtags
- 68. Put a filter on it
- 69. Run contests
- 70. Instagram ‣ Link to your account on your website ‣ Promote on other social networks ‣ Experiment and stick to what works ‣ Comment on posts ‣ Mention others ‣ Follow others
- 71. Twitter ‣ Engage ‣ Be personable ‣ Meet/connect new people ‣ Show up - tweetchats, events, news ‣ Share good content ‣ Give a lot
- 73. Diversify
- 74. Go VISUAL
- 75. Invest time and resources
- 76. Need more? ‣ Sign up for the Social Media Academy ‣ outandaboutmarketing.com Free&Useful Tab ‣ On demand classes ‣ 3 class packages $29.95