Facebook essentials - from Facebook design to practical tips for maximum engagement and monetization of your Facebook efforts.

1. Simple tips to ROCK your
Facebook page

2. Milena Regos
outandaboutmarketing.com

3. Little known fact about
me: Always wanted to
own a floral shop.

4. Facebook users are uploading
300 million photos to Facebook
per day, up 20% from earlier
this year
Source: Amy Porterfield

5. In addition, 2.5 billion content
items are shared each day and
Facebook users generate 2.7
billion likes a day.
Source: Amy Porterfield

6. Facebook reach is tremendous,
with over 1 billion users to date. 1
in 7 people in the world has a
Facebook profile or page right now.
Source: Amy Porterfield

7. “92% of industry professionals
report that they have acquired a
customer from Facebook” -
OpenForum, 2012
Source: Amy Porterfield

8. 70% of
local
businesses
use
Facebook.
Source: Jeff Bullas.com

9. For your customers who
like your brand on
60% are more likely to
recommend
Source: Chadwick Martin Bailey, Mar 2011

10. For your
customers who
like your brand on
51% are
more likely
to buy from
you
Source: Chadwick Martin Bailey, Mar 2011

11. Simple tips to rock your
Facebook page
• Establish a good foundation - optimize your
design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page

12. Brand your Facebook page

13. Be aware of the
timeline restrictions

14. Price or purchase information, such as
"40% off," "Download it at our website,"
or "Free Sunglasses All Summer Long."
Source: Facebook.com

15. Contact information, such as web
address, email, mailing address or other
information intended for your Page's
About section.
Source: Facebook.com

16. References to user interface elements,
such as Like or Share, or other
Facebook site features.
Source: Facebook.com

17. Calls to action, such as "Get it now" or
"Tell your friends."
Source: Facebook.com

18. Change your photo to reflect the season

19. Use one single image to light up your page

20. Use one single image to light up your page

21. Showcase different products

22. Extend your brand

23. Showcase your products in a colorful way

24. Get creative with visuals

25. Fan of the week/month

26. Run a Special Promotion

27. But don’t break the rules

28. Profile image - clever use of logo
Size: 180 x 180 pixels
Make sure it’s still visible at XX x XX pixels

29. SEO & Web Traffic Hot Spot
The About Section

30. Use Facebook Apps Wisely

31. 7 ways to quickly grow your
Facebook fan base
• Brand your timeline image and your profile pic
• Fill out your details on your page, include your
website address
• Secure your custom Facebook URL
• Link your Facebook profile to your Facebook page
• Add a like box on your website
• Post 2-5 times/day
• Grow your base to at least 1,000 fans

32. The average company saw
185% increase in traffic after
crossing 1,000 Facebook fans.
Source: Hubspot 2012

33. 1,000 fans and beyond
• Organic growth
• Facebook ads
• Contests and special offers

34. Gather Fans Feedback
Crunch Fitness contest to give fans
creativity to submit their own class idea.
Winning class was implemented in the gym.
• 1,116 visits
• 55 entries
• 4.93% entry rate

35. Increase your fan base & email database
• 2,906 views
• 264 invites
• 663 shares
• 3,151 entries

36. Source: ExactTarget

37. Exclusive Facebook Offers
• $25 gift card with purchase of a season pass
• ROI: 337%

38. Exclusive Facebook Offers
$300 budget
58 new gym members
156 new likes
ROI: 2,616%

39. Best Practices for Maximum Engagement
• Post every day. • Post in the morning/ after
Consistently. 2-5 times/ business hours/weekends.
day. 1 post a day isn’t Stagger posts throughout
enough. the day for maximum
exposure.
• Post images, videos, quick
• Include a call to action in
tips, links and questions.
your posts - Share, Like,
Comment.
• Keep post updates to less
than 80 characters!! (27%
higher engagement rate,
• Keep to 80/20 rule on
promotion (only 20%
Source: Buddy Media) promotion in your
Facebook posts). Keep it
fun.

40. Engaging content is:
• Educational
• Informational
• Entertaining
• News worthy
• Not self
promoting

41. Focus
on
your
fans

42. Photos and Video=
generate up to
200% engagement

43. Photos on Facebook
generate 53% more
likes than the average
post (Hubspot 2012)

44. The Power of Facebook ads
• Laser targeted ads
• demographics - age, gender
• geographics - 10-25 miles within your location
• interests - recently engaged
• age
• Promoted posts - increase your reach to fans and friends of
fans
• Sponsored stories
• Affordable - cost per click

45. Use Facebook Insights

46. Use Facebook Insights
Fan Demographics

47. Use Facebook Insights
People Who You Reach

48. Use Facebook Insights
People Talking About Your Page

49. Simple tips to rock your
Facebook page
• Establish a good foundation - optimize your
design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page

50. For more practical DYI resources and
tutorials
Sign up on
www.outandaboutmarketing.com
7 free tips to help you with your social media
strategy; short emails/weekly
Free/Affordable small business resources
and platforms to help you customize your
Facebook page
3 free Facebook webinars

51. Milena Regos
outandaboutmarketing.com