A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.

1. 7+ effective strategies to
use social media for
business
Milena Regos
Out&About Marketing

2. Milena Regos
about.me/milenaregos
outandaboutmarketing.com
Twitter hashtag: #NCO

3. It’s less about the
NETWORKS

4. and more about
the PEOPLE

5. The social media revolution
VIDEO

6. I
T’
S
A
L
L
A
B
O
U
T
THE PEOPLE

7. I
T’
S
A
L
L
A
B
O
U
T
THE PEOPLE

8. I
T’
S
A
L
L
A
B
O
U
T
THE PEOPLE

9. Audiences turn to web
20
15
10
17.5
5
0 -1.5
-3.4 -5 -6
-5 -8.9
-13.7
-10
-15
Online Local TV Network TV Newspapers Audio Magazines Cable TV
Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism

10. Percent of online adult using social media
monthly in 2011, by age
100% 97% 95%
92% 90% 91%
87%
80%
75%
50%
25%
0%
18-24 25-34 35-44 45-54 55-64 65+ All Adults
Source: Experian Simmons The 2012 Digital Marketer

11. Businesses see 63% increase
in marketing effectiveness
when using social media
Source: HubSpot 2012

12. Each day we are hit with an average of
5,000 marketing messages

13. Strategy 1: Define your
goals
• Reach
• Engagement
• Lead
Generation
• Sales
• Customer
Service

14. Is this your strategy?

15. Strategy #2: Do
“good”
business online &
offline= WOM

16. Chrysler Delivers

17. Tony Hsieh Zappos.com
1.8 mil+ followers on Twitter

19. Consider your entire
digital presence
• Website
• Email
• SEO
• Social
• Mobile
• Local

20. Hub & Spoke Publishing
YouTube
Location
/Vimeo/
(FourSquare)
Email Flickr
Mobile
Twitter App
Blog
Facebook
Website
An inside view on the outside world

21. Remove the obstacles

22. Strategy #3: Build Trust

23. Not
this
way

25. The
more
you
give
Source: http://strange-lands.com/2010/07/epik-korea-buying-gift-coteacher-principal.html

26. The
more
you
receive

27. Hu
man
ize
your
busi
ness

28. Trust completely/Somewhat Don’t trust much/at all
Recommendations 92% 8%
Consumer opinions online 70% 30%
Editorial 58% 42%
Branded websites 58% 42%
Emails I signed up for 50% 50%
Ads on TV 47% 53%
Brand sponsorships 47% 53%
Ads in magazines 47% 53%
Outdoor ads 47% 53%
Ads in newspapers 46% 54%
Ads on radio 42% 58%
Ads on social networks 36% 64%
0% 25% 50% 75% 100%
Source: Nielsen Global Trust in Advertising Survey, Q3 2011

29. 80% try new things
based on friend’s
recommendations
on social media
Source: MarketForce

30. Strategy #4

31. Strategy #4: Listen
• Brand reputation monitoring
• Define your audience
• Identify the right platforms
• Competitive analysis
• Content ideas
• Engagement

32. Technographics profile
An inside view on the outside world

33. What platforms are most popular for you?
An inside view on the outside world

34. What platforms are most popular for your
competitors?
An inside view on the outside world

35. Competitive Intelligence and lead
opportunities
FitnessFirst

36. What do people talk about?
An inside view on the outside world

37. What do people talk about?
Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world

38. What is the sentiment?
An inside view on the outside world

39. What is your digital share of voice vis-à-vis the
share of digital voice of your competitors?
Source: radian6, 30 day history, March 28 - April 28, 2012 An inside view on the outside world

40. Free and Paid Tools
• Free tools: HootSuite, Social Mention,
SocialBro, Klout, EdgeRankChecker,
FollowerWonk, GoogleAlerts, TwitterSearch
• Paid tools - Radian6,ViralHeat, Lithium,
SpredFast, Alterian SM2
• To get a free handout with 10 free
listening platforms sign up for the newsletter
on www.outandaboutmarketing.com

41. Strategy #5: Content
Source: WildFire

43. Happy Birthday from
Diamond Peak

44. Good engagement

45. Source: Infographic Iventhelp

46. Strategy #6: Engagement
Source: WildFireApp

47. Measure sales with
exclusive offers
Used an
exclusive
offer at a
local gym.
Generated
ROI of
2,616%

48. Understand what people want

49. Strategy 6 : Manage your time
effectively
• RSS feeds
• GMail
• HootSuite
• Buffer
• CrowdBooster
• Diigo
• GetPocket
• SocialBro

50. Time Commitment
58% of
marketers spend 6
or more hours
each week
34% of
marketers spend
11 or more hours
each week
Source: Social Media Marketing Report 2011

51. Social Media in an hour a day
• Listen: 30 min
• Facebook: 15 min
• Twitter:15 min.
• Create/curate
content: 8 hours/
monthly.
• Review of
metrics: 2 hours/
monthly.
An inside view on the outside world

52. Strategy #7: Measure

53. New Business
Comes from:
• Facebook 67%
• Blogging 57%
• Twitter 42%
2011 Social Media Marketing Report

54. Measure reach
Facebook likes, Twitter followers, video subscribers views
1500
1497
Jan April
1125
750 776
720
475
375
0 15
54
Facebook Twitter Video

55. Measure your reach

56. Measure SEO/web traffic
An inside view on the outside world

57. Measure engagement

58. Measure your Twitter community

59. But
how do
you
measure
love?

60. Don’t do these mistakes
• Set it and forget it
• Cross promote Twitter and Facebook
• Not claiming your business pages
• Posting too seldom/too often
• Not responding
• Treating social media as a campaign
• Not measuring/celebrating your success

61. Get 40 extra free tips,
tools and best practices
• 20 best practices to rock your
Facebook page
• 10 free listening tools
• Milena’s faves: 10 time management
tips
• Sign up now on
www.outandaboutmarketing.com and
get them delivered to your inbox

62. Thank you!
Twitter: @milenaregos
milena@outandaboutmarketing.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos