3. Promoting your blog, brand or
business on Facebook is like sex.
Everyone thinks that they know how
to do it and do it right!
@milansteskal
4. Who am I?
● Facebook Platform since 2009
● product director of the largest polling
application on Facebook
● clients like Microsoft, Samsung, Lindt and
others
@milansteskal
6. What's Facebook Platform for?
For users:
Apps help them tell their story
For bloggers and developers:
Opportunity to grow their audience
@milansteskal
7. Social plugins
● the very basic integration
● Like button
● Like box
● Comments
developers.facebook.com/docs/plugins/
@milansteskal
9. You tell your friends what you like
● photos
● blog posts
What are the other stories that you tell?
@milansteskal
10. Do you check in to places on Foursquare
@milansteskal
11. Do you track workouts with Endomondo?
@milansteskal
12. Do you take photos with Instagram?
@milansteskal
13. Open Graph
● lets you connect real world actions with
objects in your apps
● for example, let your readers tell their friends
that they read your article
@milansteskal
15. Technical guide to open graph
developers.facebook.com/docs/opengraph/
● set the actions and objects in your app
● implement them
● have them approved by Facebook
● tips and tricks
@milansteskal
16. Technical bits about Platform
Documentation for developers https:
//developers.facebook.com/docs/
Developer and debugging tools
https://developers.facebook.com/tools/
@milansteskal
17. Permissions
● you need them to access user's data and
act on their behalf
● email, photos, publish to their wall, etc
Ask only for permissions you really need to,
every permission lowers CTR of the auth
dialog.
@milansteskal
18. Graph API explorer
Helps you test your API calls and permissions
that you need
developers.facebook.com/tools/explorer/
@milansteskal
