This ppt cover all the pro's and con's related to E-Marketing

1. E-Marketing

2. Team Members Abhishek Kumar Rai Adrian Nidhi Kumari Kaushal Milan Bir

4. The unique benefits of usage of internet in marketing are:-Low costs in distribution of information Acts as vibrant media to global audience Most flexible way of doing business.

5. E-Commerce Doing business online. “Any form of business transaction in which the parties interact electronically rather than by physical exchange of documents or direct meetings amongst officials”

7. Display advertising

8. E-mail marketing

9. Affiliate marketing

10. Interactive advertising

12. Public relations

13. Social media

14. Market research

15. E-mail marketing

17. Problems to go for E-Marketing Availability of computers. Access to Internet. Credit Cards For Indians

19. Internet connectivity

20. Low percentage of internet surfers entering into online transactions.

21. Credit cards

22. Cyber security

23. Cyber crime

24. Loss of personal touch in shopping.

25. Legal issues (trade mark, domain name/copy right, jurisdiction issues) etc. Overall

27. One out of every three (33 per cent) internet users are making online purchases every day in the world.

28. 30 % of the online shoppers are attracted by the ability to shop at home.

29. While 25 % cited the ability to shop at any time of the day or night.

31. Uses of Internet in E-Marketing Distribution Customer Relationship Money collection Lead Generation Advertisement Feed back Tool

32. E- Marketing Mix:- Product Price Place Promotion

33. Product:-

34. Price:- International Pricing Online Auctions Pricing Information cost of an online advertising medium. Traditional Pricing

35. Place:- New Internet Marketing Pre-Existing Companies

36. Promotion:- Pay-Per-Click Advertising Search Marketing Affiliate Marketing Offline Promotions Strategies

38. Serve

39. Speak

40. Save

42. Benefits of E-Marketing:- More information for sellers about their customers . More information for buyers. New intermediaries. New technology "interconnectivity“. More automation World-wide sourcing and access. Greater value consciousness.

43. Framework of E-Marketing:- Set overall electronic objectives - need standards and expectations. Understand each customer - data-base marketing. Design your presence - follow the rules of research. Entertain! provide a wealth of experiences. Make it interactive - engage the customer.

44. Contd… Advertise your presence - develop effective campaigns Network the net - location! direct the traffic to your site (use buttons, banners, sponsorship and co-brand ads, keyword ads Deliver the promise - get the logistics right for home delivery Manage loyalty - practice the art of keeping customers Measure - ways of counting include = cost per thousand, cost per click, click through, cost per head, number of hits, number of visits,