10-Step Marketing Plan for TMC Compeds

10STEP MARKETING PLAN FOR TMC COMPEDS VINCENT ABADILLA

Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally) ,[object Object],[object Object],[object Object]

Need, Wants and Expectations I am entitled to quality medical care which is a basic need. I am the best I can be when I keep my family and community safe from diseases. I play a role in the health of my community. Holding office in the organization is a status symbol.

Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs) ,[object Object],[object Object],[object Object]

Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps) ,[object Object],[object Object],[object Object]

Community support vs. LGU support Community support/ LGU support Matrix High LGU support Low LGU support High Community Support Low Community Support TMC Comped Rotary outreach GK Seasonal Outreach missions

Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map) ,[object Object],[object Object],[object Object]

Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition) ,[object Object]

Step 6- Product: What is the product. How many variants does it have. How does it look in the shelf vs. competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7- Promo: How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth) ,[object Object],[object Object],[object Object],[object Object]

Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount) ,[object Object]

Step 9- Place- Where is the product distributed? How does it reach the customers? ,[object Object],[object Object],[object Object]

Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche? ,[object Object],[object Object],[object Object],[object Object],[object Object]

10-Step Marketing Plan for TMC Compeds

Recommended

Recommended

More Related Content

Similar to 10-Step Marketing Plan for TMC Compeds

Similar to 10-Step Marketing Plan for TMC Compeds (20)

10-Step Marketing Plan for TMC Compeds