9. That is powered by… BASED ON A PRESENTATION BY LEE WHITE Remixed from introtosocilamedia by AnneFIOPartners
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13. People have now had a taste of two way conversations around your brand. They won’t wait for you to talk about you. They don’t want to listen to this… http://www.flickr.com/photos/nationaalarchief
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25. Quick Case in Point – open letter “advice” to the LIVESTRONG foundation What won’t be mentioned in the headline -- the months of acquisition and cultivation work Lance Armstrong has done in the preceding months to make this solicitation effective. But… Lance Armstrong isn’t doing acquisition and cultivation. Lance Armstrong is simply in conversation with his followers. (that’s the best kind of cultivation) “ LIVESTRONG Raises Hundreds of Thousands in Three Days Using Just Twitter” @mikeyames The Pursuant Group
29. Who are these people? Source: Forrester, Groundswell
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34. Tactics – Tools - Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More Time 5hr 10hr 15hr 20hr Share Content Used with Creative Commons permission from Beth Kanter
38. Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute Some tools for listening search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com
39. Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute Some tools to find others search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com
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44. Tactics – Tools - Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More Time 5hr 10hr 15hr 20hr Share Content Used with permission from Beth Kanter