Leverage the power of the cloud with Microsoft’s new productivity platform, Office 365. Mike Watson will show participants how they can use Office 365 to engage partners and customers to build better products, services, and relationships. Key topics include innovating with Q&A, creating and managing feedback loops, and integrating external users.

1. Using SharePoint & Office 365 Mike Watson (w significant contributions by Christian Buckley) Co-Founder/Architect Seriouslabz and SnapWorkSocial Innovating with Partners and Customers in the cloud

2. Agenda What are we talking about? Making a case for the new web Disruptive web technologies A lap around SharePoint in Office 365

3. what are we talking about?

4. The Innovators Dilemma “Even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing.” - 2003 Clayton Christiansen

5. Your company Your product Your skills Your ideas ….will become obsolete and eventually be replaced if not nurtured, grown, and reinvented. Innovate or die!

6. How to Innovate: Use cases Sales & Customer Pipeline Product Planning and Development Customer Service & Support Knowledge base

7. making a case for the NEW web

8. It’s the people, stupid! Concept: People as computer nodes The web revolution connected people to machines. Machines do some (not all) things well The social revolution connects people to people with machines People add perspective, knowledge, and capabilities to machine functions and data Machines enhance personal relationships through discovery & capability

9. MIT study @ Bank Of America Call Center BofA saved $15 million a year with more social: Badges tracked employee interactions Staggered breaks led to: less interactions. Longer call duration Stressed, unhappy employees Shared breaks resulted in: Reduced call duration Happier, less stressed employees Source: Forbes - http://www.forbes.com/forbes/2010/0830/e-gang-mit-sandy-pentland-darpa-sociometers-mining-reality.html

10. Emerging Enterprise Technologies 1. Community Management Tools 2. Open Identity 3. Microblogging 4. Social CRM 5. Enterprise Apps gaining a social layer 6. Activity Streams 7. Social Search, Analytics, & Filtering 8. Enterprise Social Media Workflow 9. Automated Compliance Monitoring 10. Next gen Unified Communications Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

11. Essential Social Capabilities People discovery Find people worth having conversations with Conversations One:Many || Some:any (blogs, wikis) Many:Many aka Microblogging One:One aka instant messaging Topic discovery aka metadata browsing

12. “If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford on innovation

14. disruptive web technologies

15. SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on the broader enterprise needs Final Scorecard

16. Non-MSFT engagement solutions Quora Get Satisfaction Yammer Jive Spigit

17. Quora by the numbers

18. Post a Status Everyone I follow within my org Threaded FB like discussions

19. Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. Social Business Software applications are designed for use in a corporate context, typically to supplement or substitute for company intranets in internal instances and, in external instances, to supplement the web properties that companies use to organize their outbound communications.

20. Set up “observations” about companies, competitors, events, products, etc Publish your observations Create or join communities around products, markets, ideas and align/connect your observations Interact with others about your observations, allow people to connect ideas and solutions Track metrics and activity around those markets

21. Jive Connect your ideas to markets, creating a web of ideas to help you and others see patterns and trends Attach observations to business requirements and strategies Track conversations around each idea, cross-reference other observations

22. Jive Create agents to listen to social media networks and find relevant information Organize how you will view the results of your agents

23. Jive Organize how you will view the results of your agents Identify opportunities to improve customer issues Automate your ability to post to the social networks

24. Jive Teams have real-time presence awareness, ability to capture conversations and attach to observations Wherever you are in the environment, connect with others and build the social web

25. a lap around SharePoint Online in Office 365

26. Why be excited about Office 365? Is your on-premise SharePoint? Upgraded to 2010? Within reach of your discretionary budget? Capable of customization by you or your delegates? Open for access by customers and partners?

27. Getting started with Office 365 Join the beta: http://www.microsoft.com/en-us/office365/small-business/beta.aspx Free to try until RTM Includes: Exchange Online SharePoint Online Lync Online Office Professional Plus (not online)

29. SharePoint Online Demo

30. Where are the disruptive features?

31. Summary Unlock the knowledge and power of people with the new web for fast innovation SharePoint 2010 is a leader because of it’s breath and potential, not for features Office 365 gives you the power to engage your customers / partners with fair pricing near seamless external user integration customization & expanding vendor opportunities