Local Businesses generally suck at finding their clients online and using their website to get new members. Here are 4 quick website changes you can make and 3 quick strategies to help your target market find you online. To dig deeper check us out at www.merakimarketing.co

1. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
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2. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Using Online Opportunities to Help Fulfill The Authentic Greatness of Others’
Admin@drtompreston.com| |www.merakimarketing.co
How to Get New Patients Using Your Website
#ChiroMarketing

3. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
THE TWINS
»»» Recently graduated from General Business at Fanshawe College in 2012 with a near
perfect GPA, while finishing National Champions on the Varsity Cross Country Team.
»»»» You can find them travelling North America, learning, partying & searching for quirky
coffee shops while helping clients monetize their passion and leveraging their time.
We Inspire, Teach and Work with PASSIONATE Business Owners who understand their
innate greatness and want to leverage online resources to share it with the world. We
started when we were 18 in Peak Potentials, shaking hands with Multi-Millionaires and
Billionaires learning their top secrets. Whether that was on the main stage in California
or in the Presidential Suite of the Rio in Vegas, we have met some of the worlds TOP
business men and women.
We are #BootstrapBoys, #EngagementExperts and #WorldClassHuggers
Find us at:
Facebook.com/RickAndMike
Twitter.com/MikeRickTielema
www.MerakiMarketing.co

4. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Online Marketing holds
potential but you do not
know where to start and no
one is showing you an easy
way to do it.
Why You Might Be Frustrated With Your Website.
You have no time to learn
internet marketing, you just
want to be a Chiropractor.
You invested a lot of money
into your website and your
not getting people to find
your website and come in to
your practice.
The CHIROPRACTIC Profession…
How to get
people to my
website ?!
How to USE my site as
a Winning first
impression ?!

5. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
1 min of video= 1.8 million written words.
That’s the value of one minute of video, according to Dr. James
McQuivey of Forrester Research.
>>> Create an intro video! Show your smile, your
personality, your office and give them a CALL-TO-
ACTION
Tip: Fiverr.com can make beautiful intro videos.
What Makes a Website a Good One.
**Example of video running on
homepage. Check
www.snelgrovechiropractic.com
for a WELL DONE intro video **

6. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Make sure you lead a new visitor EXACTLY where you want them to go.
Have the Phone number in the TOP “fold” of your website and make it
PROMINENT.
Make it VERY easy for people to pick up the phone and contact you
**Use the phone number as the call to action after your intro video.
What Makes a Website a Good One.
**In the top Right Corner **

7. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Subscribe to my newsletter is NOT enticing anymore..
**People are unsubscribing more than ever, give them a
GOOD reason to give you their email address.
**It CAN be effective to entice them with a first time
offer if they enter their email.
What Makes a Website a Good One.
I almost guarantee
this guy does not get
many new leads..

8. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Start asking your members to write a review on your
Google places page + Facebook Fan Page.
**Entice them in any way you can. Create a form that walks them through the steps to find
your page and write their review.
Make sure these are then copied and posted on your website, as social proof of your
awesomeness
If you want our pre-made handout for this, email admin@drtompreston.com.
What Makes a Website a Good One.
Dr. Hardick OWNS the
top of Google in London
as he has the most
Reviews!!

9. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Content is POWERFUL with Google.
They LOVE it.
WHY:
• It shows you are an expert
• It creates backlinks and more
“indexed pages”
• Gives you a better Google Ranking
• Better member education
**TIP: Connect your blog to your Google
Places using Google Authorship.
Here is how: https://plus.google.com/
authorship
*So it looks
like this

10. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Facebook, YouTube and Instagram are your
Best friends in Chiro. (+ Twitter for your advanced
folk)
**Create a Facebook Fan Page. It is indexed by
Google, has ADVANCED targeting of your market
AND shows you’re here to party too.
**Create VIDEOS and upload to a BRANDED
YouTube Channel. Google LOVES YouTube- They
own it, and videos rank easier than websites. Make
sure you use your HOTTEST keywords in the
desciption
**Create a company Instagram. Use this to show
your PERSONALITY. And use lots of local
#HASHTAGS to find local partners, and potential
members.
Twitter is AMAZING for
search.twitter.com
**You can search
#hashtags
such as #LDNONT (my
cities’
Local hashtag. Along
with
#backpain #chiro
#bodypain
You can also tweet at
celebs
which is fun.

11. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Search Engine Optimization is a scary word.
WHY?
Because Google keeps changing its Algorithms.
TIPS:
• Find Your Hottest Keywords for your city @
http://adwords.google.com/keywordplanner
• Put top 5 keywords throughout your website (In
Headings, in Alt Text for images, and in posts
and pages you write.
• Find websites that will link to yours. YouTube,
other referrals in your city, publications who use
your articles etc.
“TORONTO CHIROPRACTOR”
SEO makes the
Difference between the 1st spot
and being on page 2

12. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
This is MUCH more effective for Americans.
HOWEVER.
Find local directories that pay per lead.
YELP is a free one that you can manually post your local
business, but there are also smaller companies that buy ad
space and will direct a new lead to the closest Chiro.
If YOU are the closest to this visitor, and they come in to
your office, you pay them a pre-conceived amount ( like
$45 or so)
**You can hire someone on Odesk.com to find directories
and manually create listings for you**
Hope YOU are at the TOP!

13. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Facebook.com/RickandMike
Twitter.com/MikeRickTielema
www.MerakiMarketing.co

14. Admin
@drtompreston.com
@MikeRickTielema
Facebook.com/RickandMike
www.merakimarketing.co
___________________________________________
__________
Using Online Opportunities to Help Fulfill The Authentic Greatness of Others’
Admin@drtompreston.com| |www.merakimarketing.co
THANKS FOR READING
Now Implement and Succeed