The document discusses marketing strategies and trends, focusing on the importance of perception over reality in marketing. It uses examples to illustrate how the South African Post Office is commonly perceived by the public. The document then discusses challenges in business and advises establishing clear social media goals, listening to the market, and participating in conversations without spamming. Major marketing trends highlighted are honesty, less interruption, showing over telling, online video, targeting, and integrated strategies. Examples are given of companies like Dell, Comcast, and Starbucks effectively using social media.

2. Everything you need
to know about me…
Mike Said
brandStrategy.co.za
THAT’S IT!

5. Marketing is NOT about
reality. Marketing is
about perception!
It is more important what
people THINK you are
than what you
ACTUALLY are

6. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
is the Post
Office…
MALE OR
FEMALE?

7. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
how OLD is
the Post
Office?

8. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
where does
the Post
Office LIVE?

9. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
what does the
Post Office
DRIVE?

10. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
what does the
Post Office
DRINK?

11. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
where does
the Post
Office spend
its LEISURE
TIME?

12. Imagine the South African
Post Office was a living,
breathing human being
and not an institution or
company.
In your mind,
would you be
SEEN out in
public with
the Post
Office?

13. Thousands upon
thousands of these
questions always yield the
same results…
Male
50-80 or Ancient
Nowhere near you!
Toyota or Bakkie
Brandy & Coke or Castle
Loftus, Braai or Fishing
NO! NO! NO!

15. Despite what you may read
or hear, it is exceptionally
tough out there.
Turnover is for vanity,
profit is for sanity and cash
flow is reality!

16. Never lose sight of the
underlying reality…
The FRANCHISOR is a
TOP LINE company
The FRANCHISEE runs a
BOTTOM LINE company!

17. The world
is changing
before your eyes

18. The first major
marketing trend is
towards honesty
and transparency

19. The second major
marketing trend is
towards less
interruption in
marketing

20. The third major
marketing trend is
towards showing
people and not
telling them

21. The fourth major
marketing trend is
towards online
video

23. 765 000 VIEWS
Don’t I wish I had
branded it!

24. The fifth major
marketing trend is
towards targeting
and market
segmentation

25. The sixth major
marketing trend is
towards an
integrated
marketing strategy

26. The second major
marketing trend is
towards
SOCIAL MEDIA
MARKETING

30. First next step is creating a
Corporate Blog.
“The Inside Channel”
Think with your head, write
with your heart.

31. Next step is creating a
LinkedIn profile.
The Formal Face of the
company, the profile
investors should see.

32. Then go and create a
FACEBOOK profile.
The informal side of the
company the one you would
like everyone to see

33. Then go and create a
Twitter account.
The “Cocktail Party” side of
the company, light hearted
and flirtatious

34. Then go and create a
YouTube channel.
The informative side of the
company, the teacher and
the mentor

35. 1. Establish Clear Goals
2. Listen To Your Market
3. Build Channels And Platforms
4. Engage With Your Market
5. Participate In Conversations
6. Don’t Ever SPAM!

36. DELL
are doing
it right!
By the end of
2009, DELL had
generated $6.5
million in sales
from twitter
alone

37. COMCAST
are doing
it right!
Since 2008, have
helped over a
150000
customers
through social
networks

38. STARBUCKS
are doing
it right!
“My Starbucks
Idea” has
generated over
50 000 product
ideas

39. brandStrategy
are doing
it right!
(I think!)
Have climbed 1.65
Million places in
alexa.com traffic.
Generating interest
and new clients
weekly