Talk delivered to IFE2011 on Communication and Delivery Gaps

2. "It takes people with
vision, insight, and dedication
to build powerful brands - the
vision to link brand with
business strategy, the insight
to connect your organisation
with its customers, and the
dedication to consistently
deliver on your brand promise
over time." brandStrategy.co.za

3. "It takes people with
vision, insight, and dedication
to build powerful brands - the
vision to link brand with
business strategy, the insight
to connect your organisation
with its customers, and the
dedication to consistently
deliver on your brand promise
over time." brandStrategy.co.za

4. Oops I almost forgot…
My Name Is
Mike Said
& My Company Is
brandStrategy
& You Can Find These Slides At
slideshare.net/mikesaidwhat
IFE2011
Twitter = mike_said_what
#brandstrategy
brandStrategy.co.za

5. brandStrategy.co.za

6. 1
7
6 4 5 2
8
3
brandStrategy.co.za

7. 1

8. 2
brandStrategy.co.za

9. 2
100
90
80
70
60
50
40 Coffee Shop
30 Restaurant
20 The Mugg
10
0

10. 2

11. 2 And equally
important
What You Can what you
Be The Very cannot be
Best At best at
BHAG
What You
Your Real
Are Truly
Economic
Passionate
Driver
About
Do not try to
Your
stimulate
Profit per X
passion
Factor
with this…
brandStrategy.co.za

12. 3
brandStrategy.co.za

13. brandStrategy.co.za
3
Question 1 – Can I Afford This?
Question 2 – Will This Work?
Question 3 – How Will This Make Me Feel?
Question 4 – How Will I Feel I When My
Friends See Me There?
1+2+3+4=
brandStrategy.co.za

14. 4 5
brandStrategy.co.za

15. 4 + 5
brandStrategy.co.za

16. 4 + 5
Facebook Twitter YouTube FourSquare
The informal The “Cocktail The Location based
side of the Party” side of informative marketing and
company the the side of the excellent
one you would company, light company, the feeder to FB
like everyone hearted and teacher and and Twitter
to see flirtatious the mentor

17. 6
brandStrategy.co.za

18. 6 Disciplined People
First Who Then What
Get the right people on the bus, the wrong people
off the bus and the right people sitting in
the right seats!
If you can’t change your people,
change your people!
brandStrategy.co.za

19. 6 Disciplined People
Most companies will pay their employees just
enough money to keep them from resigning!
Most employees will work just hard enough
NOT to get themselves fired!
The 10-80-10 Rule!
brandStrategy.co.za

20. 7
brandStrategy.co.za

21. 7 Disciplined Thought
Confront The Brutal Facts!
The Curse Of Charisma!
“There is no worse mistake in leadership
than to hold out false hopes soon to be
swept away.” -Winston Churchill
Create a climate where
the truth is heard!
brandStrategy.co.za

22. 7 Disciplined Thought
Confront The Brutal Facts!
The Red Flag Mechanism
How to encourage openness
without creating an air
or negativity
brandStrategy.co.za

23. 8
brandStrategy.co.za

24. 8
“Your Moments Of Truth”
“There are thousands of
TOUCH POINTS within your
business every day, are you
delivering on each and every
one of them?”
brandStrategy.co.za

25. Wishing You Every Success
brandStrategy.co.za

26. Twitter: mike_said_what
Slideshare: slideshare.com/mikesaidwhat
Facebook Personal: mikesaidwhat
LinkedIn: mikesaidwhat
YouTube: mikesaidwhat
Website: www.strtgy.co.za
Email Me: info@mikesaid.co.za
Call Me: 082 449 7367