If you are a dentists looking to get more patients from your dental website, you need to make sure it is set up to accomplish the main goal of your marketing, which is to get a visitor to call your office.

1. Title:
Are You Making These Mistakes With
Your Dental Website?
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2. After having looked at hundreds of dental websites,
I’ve come across some fatal mistakes (flaws) many
of them have, and the majority of these are being
produced by big, national dental marketing firms, so
shame on you!
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3. When you launch your website on the internet you
must have a goal you want to achieve with it. I
know this may sound like common sense, but many
of these dentists websites are not following this
golden rule.
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4. Hiding Your Phone Number
Take a look at a current dental website I came
across on the Internet. This commits almost all
the flaws I mention below. This is the entire
homepage and look how huge that image is.
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5. No text for visitors or google to find. Dark
background with lighter font color, which is very
hard to read. Phone number no where that’s
visible. No blog. This is what your website should
not look like! This was done by a big, national
dental marketing firm.
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6. Dental practices want new patients. The internet
is where they are, so your website better do its
job of enticing people to pick up the phone and call
your office. If not, your website is just another
wasted piece of internet real estate.
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7. What I see on many dental websites is a hidden
phone number. You are making the visitor work to
find it. Guess what? They’re gone if this happens!
Instead, have your number high up on every web
page of your site, so it’s visible. Don’t make them
look for it.
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8. No Call To Action
You’ve got to take your visitor by the hand and tell
them what you want them to do on each and every
page of your website. If you don’t, they won’t know
what to do, and you’ll have wasted all that good
content for not. We refer to this as a direct
response website.
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9. The main call to action as mentioned above is to
have them call your office to make an
appointment. You achieve this by not only having
the number high on the page, but also having a
statement like, “Contact Our Office At 480-555-
1212 To Schedule Your Complimentary
Consultation” at the end of every content page,
including your About page, which many dentists
don’t do, and that page gets a lot of views from a
new visitor.
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10. Chaotic Design
What I see the majority of the time is homepages,
as well as interior pages that have too much stuff,
making it very difficult for a visitor to know what
you want them to do. Instead, have lots of white
space, with black text, which makes it very easy to
read and consume.
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11. Many dental design firms go for pretty, with lots of
color, but this defeats the purpose of a user-
friendly website. The biggest “no-no” in web
design is a dark colored background with a lighter
font. Especially if a percentage of your patients is
50 years or older. They will struggle to read your
content, get frustrated, and leave, never to come
back again. This is a lost opportunity you don’t
want to experience.
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12. No Blog
I would say 80% or more of the dental sites I’ve
seen do not have a blog. This is a massive lost
opportunity to have valuable content, not only for
your visitor to consume, but for google to
consume and rank in organic results, which will
bring your practice much more traffic from those
searches, resulting in more potential phone calls
and patients.
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13. Nowadays, people will do their research before
they make a decision. Having a blog with highly
valuable information on it, will create a perception
that you are the authority in your area. When
people feel this way, they will call you and not the
dentist down the street.
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14. Over-Sized Images On Homepage
95% of all dental websites are guilty of this one!
Why design firms do this, I don’t know, but this is a
huge waste of valuable real estate on your
homepage. Not to mention, it’s usually of a stock
photo (model) that every other website has,
making your site look like all the rest.
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15. These big images are of no value to google in
regards to ranking, and they take up a massive
amount of space that could be filled with your
highly profitable services, etc. To not to take up
more than 1/8 of your homepage with any single
image you have. And more importantly, try to
make it an actual patient, and not a stock photo,
found all over the web.
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16. Duplicate Content
Many of the big dental marketing firms provide
template websites that all look the same, and
unfortunately they provide the bulk of the content
making it very desirable for the busy dentist.
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17. The problem with this is you now have a website
like your competitors, with the same content on it.
This is called duplicate content, and google does
not like this! They will see your website is not
unique and original, and therefore not reward you
with high rankings.
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18. Need A Website Redesign Or New Dental Website?
Contact Us To Discuss Your Needs
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