1. CHINESE SOCIAL MEDIA
Introduction, Overview Training + Focus
Group
WeiboAgent startup
Dalian, China

3. Introduction
• We teach you (+ feed you), you give us feedback 
• Why you are here
• About Chinaccelerator
• About Weibo Agent

4. Ice Breaker
• Your Name
• Your Business
• Where you are from
• Fun fact

5. Weibo, Chinese Twitter / Facebook
• Microblogging mix of Twitter / Facebook
• 4 weibos in China
• Sina
• Tencent, 163, sohu

6. Twitter Facebook Sina Weibo
New People Can Read Y N Y
Easy to Use N Y Y
Comments In-Line N Y Y
Open API Y N 50%
Ecommerce (E/C) N Y Y
friendly
SEO Benefit Y N Y
B2B Relations Y N Y

7. Not just personal, but business!
• Founder / CEO / Spokesman (1 person tweets)
• Department shares the account (recommend
cotweet.com)
• Each worker has their own twitter / facebook account
(@Startup_Mary @Startup_John)

8. Great for Events + Promotions

9. Who Manages Your Weibo account?
• You
• Your staff
• Both
• Agency?
• How do you communicate with your team

10. Uses for Weibo Marketing
• Sales
• Investor Relations
• Business Development / Find Partnerships
• Reputation
• Public relationship
• Branding
• Influence
• Others (any examples?)

11. What ways can you think to Weibo?

12. Login to WeiboAgent.com! Db4f19f6a1
mm@shadstone.com
Z8rYoAq5

14. What do you think of the beta?
• Would you like to see a daily/weekly/monthly report?
• What data would you like to see in a report? And why?

15. What features do you like the most
• Account Checklist
• Account Performance
• Traffic
• Most popular posts
• Promotion effectiveness and monitoring
• Influencer/CRM
• Others

16. Would you like to hear advice?
• from us (weibo agent interface)?
• From specialist on the internet
• From university students
• Open forum discussion?
• Public or private?

17. What advice do you need the most?
• What content to post, and knowing what is most effective
• Who to follow
• How to interact with people
• How to monitor the interaction with certain people
• How to promote yourself/your business on weibo
• How to carry out successful campaigns
• What data to monitor and how to improve accordingly
• How to manage weibo marketing in general
• How to manage between multiple users (yourself and
your assistant/manager)

18. How would you like to see the advice?
• comments/tips written on the wall from real people
• structured action plan with a report coming after the
implementation
• Both the above

19. Would You like us to implement?
• (We will assign a weibo assistant for you)
• They would login your account

20. Management
• Do you know what targets to set to realize your
expectations?
• How do you communicate with your assistant? How does
your assistant report to you? Are you happy with the
reporting system? Do you know what KPIs to ask for?
• How would you rank the implementation with a score (1 to
10)? What do you think the problem is?
• How would you rank the marketing management system
with a score (1 to 10) What do you think the problem is?

21. Pricing – Pay? How Much?
• How much would you pay for a report tool like weibo
agent?
• How much would you pay for a report + advice tool like
this?
• How much would you pay for an assistant to help you with
weibo?
• How many hours do you think the assistant should work
on your weibo every week?

22. Name Suggestions?
• Ruby North
• Weibo agent
• Company name vs product name
• Doctor
• China Marketing MD
• Grasshopper

23. Thank you!
• Feedback is key!
• WeiboAgent.com
• info@weiboagent.com
• Ascendas IT park
• Dalian, China