3. Winstar Mobile Partners
Univision Noticias
Built to support advertiser needs
High quality mobile‐optimized inventory
Covering every mobile channel
Guaranteed reach, placement and scale
Leveraging proprietary consumer data
Premium publisher sites
High‐impact Rich Media options
Multi‐faceted targeting options
Superior performance and in depth reporting
4. Winstar Partners
+100M subscribers and +1B pages per month
Multi‐layered targeting options
Proprietary user demographic data
Retail shopping pattern identification
English and Spanish language content
Numerous content association options
Audience insight profiling
First page impression placement
Geographical identification
Campaigns outperform mobile norms by 4X
15. Audience Insight: Mobile Moms
Demographic profile
Age: tend to be in their 30’s and 40’s
Educated: more likely to have a 4‐year college degree or greater
Married: 13% more likely to be married
Mobile phone usage
66% indicated that their mobile device plays a role in shopping
42% use their phone at the grocery store
57% use coupons every time they shop
55% indicated that advertising plays a role in their purchasing decisions
Entertainment, Music, Local News and Information are the most accessed content
Tech savvy
Use their phones to download coupons and make purchases
Indicated that mobile advertising plays a role in their purchase decisions
Source: Scarborough Research