I updated my guide to using social media to brand yourself and manage your career/job search. I cut a lot and updated the info in place.

1. Managing Your
Online Identity
or... Using Social Media in Your Job
Search (updated for 2013)

2. 2013 Update
● I've chopped a lot of content from previous
versions
● Leaving the last one up so you can get
MOAR
● The Internets is always evolving
● Most of this - branding - remains relevant.
The delivery methods may change but you
MUST brand yourself and promote yourself

3. This is Just Part of a Greater
Strategy
● You MUST be marketing yourself
● You MUST be networking your face off
● You MUST be ever vigilant in keeping your
skills current
● We're just talking about marketing yourself
via social networks

4. Agenda
● Review of the numbers
● Steps to a strong online reputation
● Key places to manage your reputation
● How to monitor your reputation

5. Jobvite 2012 Social Recruiting
Survey
● Over 1,000 HR and Recruiters responded
● 92% of HR and Recruiting professionals will
use social networks for recruiting
● Up from 82% since 2010
○ Linkedin - 93% (up from 78%)
○ Facebook - 66% (up from 55%)
○ Twitter - 54% (up from 45%)

6. Jobvite 2012 Social Recruiting
Survey
● still need more proof?
○ 73% of recruiters have successfully hired a
candidate who was identified or introduced through a
social network
■ 89% through Linkedin
■ 26% through Facebook
■ 15% through Twitter
● More?
○ 86% of recruiters WILL look at social profiles
○ up from 80% SOMETIMES review

7. Tom Peters - Management Guru
"Lifetime
employment is
dead."

8. Sarah Welstead
"There's no such
thing as NOT being
in the job market."

9. Your Retirement is Farther Off Than
You Think
● You must be proactively managing your
career
● Your resume is not enough
● You have to develop social capital to
increase your chances of being found
● "effective presentation of who you are,
regardless of medium, is the first step in
opening the doors of opportunity."
- Garr Reynolds, Presentation Zen

10. Developing Your Social Capital
● Goal #1 - Make it EASY for People to Find
You
● Goal #2 - CONTROL what they find
● It is all about KEYWORDS
● Not being found by search engines means
you do not exist
● Make Google work for you
○ control your page rankings
● Easiest ways to do this:
○ own your domain
○ Linkedin
○ Twitter

11. How They Will Find You
● Google
○ Your name
○ Common shortened versions of your name
● From there they will find EVERYTHING
○ Linkedin profile
○ Facebook page
○ Twitter feed
○ Who you are connected to - your social circle

12. Make it EASY to be Found!
● Pick a consistent name
○ "mike lally" NEVER "Michael"
● Lock in that name on all social media sites
○ knowem.com
● Get a decent headshot
○ In Rochester, NY - go to Clix
○ Other places - find a cheap place to get one done
○ My current shot was taken by a friend at a Denny's

13. Pick Your Outposts
● Your own domain (mikelally.net)
● Google profile
● Linkedin
● Facebook
● Twitter
● YouTube

14. Grab Vanity URLs for Your Name
● yourname.com
● google.com/profiles/yourname
● linkedin.com/in/yourname
● facebook.com/yourname
● twitter.com/yourname
● They key is to make yourself visible on the
Internet

15. Make One Outpost "Home Base"
● You need a place to send people
○ personal domain
○ google profile (or Google +)
○ Linkedin
○ Facebook
○ Twitter
○ Submit to Google - google.com/addurl

16. Get Your Bio Together
● I am known for (insert your value proposition
here)
○ with expertise in (2-3 skill sets)
● My background includes (industries,
company cultures, community experience)
● One of the things I am most proud of is (site
an example of something way cool that you
were proud to accomplish)

17. Mike's Social Media Rules
● No profanity!
● Spelling and grammar count!
● No complaining about your company - EVER
● Remove anything negative about old jobs
● Remove people from social networking sites
that will embarrass you
● Fill out every "About" page with your bio
● Sync your social media (cross-post/link)
● All social media should point back to your
"home base"

18. Monitoring Yourself
● Google.com/alerts
● Create alerts for:
○ yourname
○ Full name
○ aliases
○ preferred employers
○ people you admire in your field
○ people you are stalking :)

19. Your Own Domain
● hover.com
○ buy your domain
○ point a tumblr account to it
○ point a flavors.me or about.me account to it
○ redirect your linkedin profile to it
● squarespace.com
○ put up a one page profile or your whole resume
○ go to odesk.com and offer $50 for someone to
create a nice graphic design for you

20. Linkedin
● Google <3 Linkedin
● You MUST change your public link to your
consistent name!
○ this helps google find you and helps your page rank
● Change your public profile to full view
○ complete profile = visibility!
○ you will appear in more searches
● Keyword load but don't be ridiculous about it
● Join groups
● Link to articles
● Post comments

21. Linkedin Rules
● PUBLIC profile
● 100% COMPLETE profile
● Yes, this INCLUDES a picture
● VISIBLE email address
● Update OFTEN
○ Headline
○ Link to articles you read that are RELEVANT to your
marketing

22. NEVER put
"UNEMPLOYED" or
"LOOKING FOR
WORK" on your profile.
ANYWHERE.

23. Or I will come to your house

24. Personalize All Request
● Avoid sending the generic invite
● If I find out you are sending these out...

25. Or I will come to your house

26. Instead...
● Hi Brian!
● Remind him how you know each other
● End with your contact info in case they want
to connect outside of linkedin
● Reference your HOME BASE

27. I Deleted the Facebook Section
● I don't trust it
● If you use it:
○ lock down the security (as much as you can)
○ don't put anything up you don't want your
grandmother seeing
○ Watch those tagged photos where your friend tags
you in a picture your other friend took of you doing a
funnel while wakeboarding
○

28. Twitter
● has BLOWN UP since the last time I
updated this deck
● link to articles you read
● re-tweet!
● Favorite!
● follow relevant people
● #disover

29. #goodreads/#mustreads
● Trust Agents - Chris Brogan
● Crush It! - Gary Vaynerchuk
● The Brand You 50 - Tom Peters
● !new! - Standout - Marcus Buckingham
● Who's Got Your Back - Keith Ferrazzi
● Linchpin/The Dip - Seth Godin
● The War of Art - Steven Pressfield