Managing Your Personal Digital Footprint
Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3rd parties as you read this. So what’s to be done? Is this really such a bad thing? In this presentation, Mike Kujawski takes you through a few basic steps from his own personal experience that can help you leverage and take back some control of this new, very public reality of our lives.
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Managing Your Personal Digital Footprint
- 1. Tools & Tips for Managing your Personal Digital Footprint @mikekujawski
- 2. A bit about me • Husband and soon to be father • VP, Strategic Marketing & Digital Engagement, CEPSM.ca • Born in Paris, France • Dual citizen (Polish & Canadian) • Early childhood spent in Algeria • World traveler (6 continents, 25+ countries) • Hobby photographer • Outdoorsman • Runner • Skier • Optimist & overall happy person
- 4. PROFESSIONAL + PERSONAL HAS MERGED (whether we like it or not)
- 6. Photo Credit: David Elop
- 9. WE ALL ALREADY HAVE A DIGITAL PRESENCE
- 12. UH OH…
- 14. A FEW TIPS FOR YOU
- 16. YOUR NAME HERE
- 20. #3 POSITION YOURSELF BY CREATING A UVP BASED ON YOUR PASSION
- 21. WHAT IS YOUR UVP? (unique value proposition)
- 22. Strategic Marketing & Digital Engagement Speaker | Trainer | Consultant for Governments, Non-Profits and Associations.
- 23. #4 FILL OUT SOCIAL MEDIA PROFILES BASED ON YOUR UVP
- 25. #5 PICK A DOMINANT CENTRAL CHANNEL FOR YOUR ONLINE VOICE
- 26. mikekujawski.ca
- 27. #6 CREATE AND SHARE UVP CONTENT ACROSS VARIOUS MEDIUMS
- 30. STRATEGICALLY TAG YOUR CONTENT
- 36. HAVE FUN
- 37. “We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
- 38. thanks for your time!
- 39. Mike Kujawski Phone: 613.656.1348 E-mail: mikekujawski@cepsm.ca Blog: mikekujawski.ca Twitter: @mikekujawski Website: cepsm.ca Google: “mike kujawski”
- 40. OR
- 41. “mike kujawski”