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Harnessing the Global Community in the Era of Web 2.0
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Mike Kujawski
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My closing keynote presentation at the 2009 United Way National Conference.
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Harnessing the Global Community in the Era of Web 2.0
1.
mike kuja-what?
2.
kujawski pronounced cooh-jaw-ski in
english or cooh-yav-ski in polish
4.
nature freak
5.
commerce grad
6.
partier
7.
die-hard skier
8.
part introvert
9.
part extrovert
10.
optimist
11.
planning a wedding
12.
what about work?
14.
what`s my niche?
15.
THIS IS marketing &
social media strategy development and training for the public and non-profit sectors
16.
in other words…
17.
people
18.
relationships
19.
technology
20.
societal change
21.
“A revolution doesn’t
happen when society adopts new tools, it happens when society adopts new behaviours” – Clay Shirky
22.
today’s talk…
23.
HARNESSING THE GLOBAL
COMMUNITY
25.
YOUR MISSION to
improve lives and build community by engaging individuals and mobilizing collective action
26.
web 2.0 is
a shift of the Internet from a publishing environment to a participation environment - Tim O’Reilly
27.
social media are internet-based tools
for sharing and discussing information among human beings
30.
RSS the pipeline that
makes it all possible
31.
Who has time for all
of this?
32.
not just the
geeks…
33.
nor the net
gen…
35.
the global internet
population is 1.6 BILLION
36.
50% will visit at
least one of these 5 sites today…
37.
2 BILLION google searches
performed each day
39.
337 MILLION people use
it every day
40.
55% of Internet users
have uploaded photos
41.
200 MILLION people play
online video games each week…
42.
…the majority of
them are WOMEN 33+
43.
12 MILLION articles
44.
15 MILLION residents in
second life
45.
200 MILLION blogs have
been created in the last 5 years
48.
1382% reported annual growth
of twitter
51.
ability to filter conversations
52.
instant trending
53.
real-time engagement
54.
instantaneous niche community
access
55.
amount of time
canadians spend online each week 17 HOURS
56.
70% of canadians actively
use social networking sites
57.
Social networks around
the world…
60.
95% of mobile phones sold
in canada next year will have internet access
62.
ease of use
63.
powered by people
64.
crowd dynamics
65.
death of one-way
66.
empowerment
68.
surveillance era
69.
digital permanence “”You are
whoever Google says you are…
70.
business = personal
71.
niche = mainstream
74.
expectation of free
75.
Free Presentations
Free Documents Free Music Free Classified Ads
76.
crowdsourcing
79.
letting go of
info
82.
collaboration
84.
what about canadian government?
85.
government 1.0
89.
government 2.0
92.
or…
94.
however…
95.
there are numerous
rebels!
96.
enter the gov
2.0 wiki http://government20bestpractices.pbwiki.com
97.
overwhelmed?
99.
some advice…
100.
begin by listening
101.
start connecting
102.
develop a plan
103.
find your value-add
104.
work as a
team
105.
don’t re-invent
106.
setup guidelines
107.
don’t be a
robot “Welcome to our website. It is our mission to serve you.”
108.
be respectful
109.
take the plunge
110.
the rest will
follow…
111.
thanks for your
time!
112.
mike kujawski
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