SlideShare ist ein Scribd-Unternehmen logo

CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

•
•
M
mikekierce

Social Media, How it can work for your Foundation

1 von 51
Social Media How & Why it can work for your Foundation Mike Kierce Education Account Executive - Blackbaud, eTapestry Division October 5 th , 2010 CTCEF
Social Media Revolution
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basic Rules of Fundraising Still Apply (It’s all about relationships… not technology)
Technology… Changes the way we build & maintain relationships
Web Site Optimization ,[object Object],[object Object],[object Object]
Web Site Optimization: Before, After, and After!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Building a Successful Web Site 10 Key Features to Consider Source: www.marketingtechblog.com/programming/10-features
Google Grant/Sponsored Links—How to increase your web presence/visibility
Google Grant/Sponsored Links—How to increase your web presence/visibility
 
 
They’re at your website, now what do they do? ,[object Object],[object Object],[object Object],Your goal – to get something from them!
Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
What is Social Media? ,[object Object],[object Object],[object Object]
Food for Thought…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food for Thought…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://socialnomics.net
YouTube! ,[object Object],[object Object],[object Object],[object Object]
Video is a Magnet for Your Web Site! Could the impact of this story be told more effectively any other way?
 
YouTube Takeaways… ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK
FACEBOOK Users
FACEBOOK Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK Pages Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK Takeaways… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
Peer/Personal Fundraising Online
[object Object],[object Object],[object Object],[object Object],Personal Fundraising results are typically pretty impressive.
TWITTER—Stupid or Worth a Second Look? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Twitter
Takeaways from Twitter… ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts to Ponder on Social Networks ,[object Object],[object Object],[object Object]
Social Media for Your School Foundation ,[object Object]
 
Source: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
Social Networks: Hints for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Thanks! ,[object Object],[object Object],[object Object]

Empfohlen

Embracing Technology As A Nonprofit Kansas City Presentation
Embracing Technology As A Nonprofit Kansas City PresentationEmbracing Technology As A Nonprofit Kansas City Presentation
Embracing Technology As A Nonprofit Kansas City Presentation
brooke.csukas
 
Embracing Technology As A Nonprofit Birmingham Presentation
Embracing Technology As A Nonprofit Birmingham PresentationEmbracing Technology As A Nonprofit Birmingham Presentation
Embracing Technology As A Nonprofit Birmingham Presentation
brooke.csukas
 
AR Presentation
AR PresentationAR Presentation
AR Presentation
bmelvin
 
Social Media 101 - Notes from Our Workshop
Social Media 101 - Notes from Our WorkshopSocial Media 101 - Notes from Our Workshop
Social Media 101 - Notes from Our Workshop
Sam Popp
 
Cla latest tools in fundraising technology 03102011 extended
Cla latest tools in fundraising technology 03102011 extendedCla latest tools in fundraising technology 03102011 extended
Cla latest tools in fundraising technology 03102011 extended
Adam Johns
 
Social Media CNPE Louisville
Social Media CNPE LouisvilleSocial Media CNPE Louisville
Social Media CNPE Louisville
judynash
 
NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10
brooke.csukas
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and Hospice
Natasha Beauchamp
 

Empfohlen

Embracing Technology As A Nonprofit Kansas City Presentation
Embracing Technology As A Nonprofit Kansas City PresentationEmbracing Technology As A Nonprofit Kansas City Presentation
Embracing Technology As A Nonprofit Kansas City Presentation
brooke.csukas
 
Embracing Technology As A Nonprofit Birmingham Presentation
Embracing Technology As A Nonprofit Birmingham PresentationEmbracing Technology As A Nonprofit Birmingham Presentation
Embracing Technology As A Nonprofit Birmingham Presentation
brooke.csukas
 
AR Presentation
AR PresentationAR Presentation
AR Presentation
bmelvin
 
Social Media 101 - Notes from Our Workshop
Social Media 101 - Notes from Our WorkshopSocial Media 101 - Notes from Our Workshop
Social Media 101 - Notes from Our Workshop
Sam Popp
 
Cla latest tools in fundraising technology 03102011 extended
Cla latest tools in fundraising technology 03102011 extendedCla latest tools in fundraising technology 03102011 extended
Cla latest tools in fundraising technology 03102011 extended
Adam Johns
 
Social Media CNPE Louisville
Social Media CNPE LouisvilleSocial Media CNPE Louisville
Social Media CNPE Louisville
judynash
 
NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10
brooke.csukas
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and Hospice
Natasha Beauchamp
 
Discovering social learning_ss
Discovering social learning_ssDiscovering social learning_ss
Discovering social learning_ss
Ashley Griffin
 
Nsfa Conference Kierce
Nsfa Conference KierceNsfa Conference Kierce
Nsfa Conference Kierce
mikekierce
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
George Wallace
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
Creston Blanchard
 
Social Media for Non-Profits Workshop
Social Media for Non-Profits WorkshopSocial Media for Non-Profits Workshop
Social Media for Non-Profits Workshop
Wild Apricot
 
FDF soc media 101
FDF soc media 101FDF soc media 101
FDF soc media 101
Dennis Kahl
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media
Evelyn McCormack
 
Social Media (2009)
Social Media (2009)Social Media (2009)
Social Media (2009)
John Applegate
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your Strategy
Ayelet Baron
 
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
brooke.csukas
 
EAIE 2011 Social Media 101 Presentation
EAIE 2011 Social Media 101 PresentationEAIE 2011 Social Media 101 Presentation
EAIE 2011 Social Media 101 Presentation
mandysmashups
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
Catherine Tryon
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
Azul 7
 
SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
Azul 7
 
Social marketing presentation
Social marketing presentationSocial marketing presentation
Social marketing presentation
HEALTHCoalition
 
21 Tips for Engaging Alumni Through Social Media by John Haydon
21 Tips for Engaging Alumni Through Social Media by John Haydon21 Tips for Engaging Alumni Through Social Media by John Haydon
21 Tips for Engaging Alumni Through Social Media by John Haydon
JeffTe
 
Social Media 101 for Congregations
Social Media 101 for CongregationsSocial Media 101 for Congregations
Social Media 101 for Congregations
Richie Escovedo
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Julia Campbell
 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
mikekierce
 
Social Media
Social MediaSocial Media
Social Media
Darshit
 
Youve built a website, now lets build a relationship
Youve built a website, now lets build a relationshipYouve built a website, now lets build a relationship
Youve built a website, now lets build a relationship
mikekierce
 
eTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike KierceeTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike Kierce
mikekierce
 

Weitere ähnliche Inhalte

Was ist angesagt?

Nsfa Conference Kierce
Nsfa Conference KierceNsfa Conference Kierce
Nsfa Conference Kierce
mikekierce
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
George Wallace
 
FDF soc media 101
FDF soc media 101FDF soc media 101
FDF soc media 101
Dennis Kahl
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your Strategy
Ayelet Baron
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
Azul 7
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Julia Campbell
 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
mikekierce
 

Was ist angesagt? (20)

Discovering social learning_ss
Discovering social learning_ssDiscovering social learning_ss
Discovering social learning_ss
 
Nsfa Conference Kierce
Nsfa Conference KierceNsfa Conference Kierce
Nsfa Conference Kierce
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
 
Social Media for Non-Profits Workshop
Social Media for Non-Profits WorkshopSocial Media for Non-Profits Workshop
Social Media for Non-Profits Workshop
 
FDF soc media 101
FDF soc media 101FDF soc media 101
FDF soc media 101
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media
 
Social Media (2009)
Social Media (2009)Social Media (2009)
Social Media (2009)
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your Strategy
 
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
 
EAIE 2011 Social Media 101 Presentation
EAIE 2011 Social Media 101 PresentationEAIE 2011 Social Media 101 Presentation
EAIE 2011 Social Media 101 Presentation
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
 
SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
 
Social marketing presentation
Social marketing presentationSocial marketing presentation
Social marketing presentation
 
21 Tips for Engaging Alumni Through Social Media by John Haydon
21 Tips for Engaging Alumni Through Social Media by John Haydon21 Tips for Engaging Alumni Through Social Media by John Haydon
21 Tips for Engaging Alumni Through Social Media by John Haydon
 
Social Media 101 for Congregations
Social Media 101 for CongregationsSocial Media 101 for Congregations
Social Media 101 for Congregations
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
 
Social Media
Social MediaSocial Media
Social Media
 

Andere mochten auch

Youve built a website, now lets build a relationship
Youve built a website, now lets build a relationshipYouve built a website, now lets build a relationship
Youve built a website, now lets build a relationship
mikekierce
 
eTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike KierceeTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike Kierce
mikekierce
 
eTapestry Webinar
eTapestry WebinareTapestry Webinar
eTapestry Webinar
mikekierce
 
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFA
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFABridging The Gap Between Your Database And Your Fundraising 2010 NSFA
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFA
mikekierce
 
Existing Customer Seminar
Existing Customer SeminarExisting Customer Seminar
Existing Customer Seminar
mikekierce
 

Andere mochten auch (6)

Youve built a website, now lets build a relationship
Youve built a website, now lets build a relationshipYouve built a website, now lets build a relationship
Youve built a website, now lets build a relationship
 
eTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike KierceeTapestry Overview Webinar - Mike Kierce
eTapestry Overview Webinar - Mike Kierce
 
eTapestry Webinar
eTapestry WebinareTapestry Webinar
eTapestry Webinar
 
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFA
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFABridging The Gap Between Your Database And Your Fundraising 2010 NSFA
Bridging The Gap Between Your Database And Your Fundraising 2010 NSFA
 
Existing Customer Seminar
Existing Customer SeminarExisting Customer Seminar
Existing Customer Seminar
 
berbahasa indonesia yang baik dan benar
berbahasa indonesia yang baik dan benarberbahasa indonesia yang baik dan benar
berbahasa indonesia yang baik dan benar
 

Ähnlich wie CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
Jocelyn Harmon
 
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
eTapestryCate
 
Embracing Technology A F P W I
Embracing Technology A F P W IEmbracing Technology A F P W I
Embracing Technology A F P W I
Andy Zellers
 
May 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits ConferenceMay 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits Conference
krucker
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
Jocelyn Harmon
 
eTapestry Seminar Sept/Oct
eTapestry Seminar Sept/OcteTapestry Seminar Sept/Oct
eTapestry Seminar Sept/Oct
eTapestryCate
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry Presentation
Andy Zellers
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Council
jmstremcha
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Steps
krucker
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
Mark Walker
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
Jocelyn Harmon
 

Ähnlich wie CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry (20)

Social Media Ctcef Conference 2009 Updated
Social Media Ctcef Conference 2009 UpdatedSocial Media Ctcef Conference 2009 Updated
Social Media Ctcef Conference 2009 Updated
 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MD
 
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley PresentationEmbracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentation
 
Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
 
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
 
Embracing Technology A F P W I
Embracing Technology A F P W IEmbracing Technology A F P W I
Embracing Technology A F P W I
 
May 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits ConferenceMay 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits Conference
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
 
eTapestry Seminar Sept/Oct
eTapestry Seminar Sept/OcteTapestry Seminar Sept/Oct
eTapestry Seminar Sept/Oct
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry Presentation
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Council
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Steps
 
How to Build Online Community Engagement
How to Build Online Community EngagementHow to Build Online Community Engagement
How to Build Online Community Engagement
 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for Fundraisers
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Social media
Social mediaSocial media
Social media
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 

CTCEF 2010 - Social Media, How it can work for your Foundation - presented by eTapestry

Hinweis der Redaktion

  1. How many of you have typed your name into Yahoo or Google?? What is Google Grants? The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised.
  2. (Google is #1) (Yahoo is #3)