Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results

1. Why Content Marketing isn’t
Delivering Links
@mikerjeffs | mike.jeffs@branded3.com
Figaro Paid Search & SEO Seminar

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73% of SEOs plan to increase
their link building spend.
Skyrocket Link Building Survey

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1. It has to look credible

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2. Who’s going to link?

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“Sharers are rarely linkers”

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3. Who’s going to link?

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4. Good content is not good enough

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5. Sometimes it’s just not cool

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Data, Data, Data

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Link Earning
Taking your brand from being ‘worth talking about’ to ‘worth linking to’.

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Don’t have data?

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When it comes together

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150k
Visitors
25%
Search Visibility
30
Unique Domain

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Pro Tip

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“76% of journalists feel pressure to
get their stories shared socially.”
2015 Endleman Media Forecast

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Summary
 Invest in quality design and credible data
 Identify the online audience that publish and link
 No relationships = No links
 You may think it’s cool, but most of the time it’s not
 Data, enough said

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Thank You
tim.grice@branded3.com | @tim_grice | branded3.com
mike.jeffs@branded3.com | @mikerjeffs | branded3.com