Join us for the IBM Exceptional Web Experience Conference 2011 from 25 - 26 October 2011 in Sydney, Australia.

1. Create, simplify and enhance your web Who should attend?
presence The Exceptional Web Experience offers a wealth of
Join us for the IBM Exceptional Web Experience knowledge and resources for business executives and IT
Conference 2011 from 25 - 26 October 2011 in Sydney, professionals, including line of business executives,
Australia. business analysts, IBM Business Partners, IT decision
makers, project managers, technical staff, developers,
This pre-eminent web experience conference is dedicated
content managers and analysts.
to helping organisations become social businesses by
transforming the way they interact with customers over the Why you should attend
web to create and deepen meaningful relationships. At this conference, you can take advantage of world-class
Showcasing proven business solutions and technical educational sessions that present proven business value
strategies for keeping pace with rapidly evolving demand methodologies, the latest platform innovations, software
and expectations, this exciting event offers: strategy and successful approaches that drive better
business outcomes. You will learn techniques and
strategies to change how you do business and embrace the
• Dedicated programs and tracks that demonstrate the changes and possibilities offered by leveraging social
business and technical advantages of creating an networks and technologies. Put it all together and you
Exceptional Web Experience gain:
• Sessions and hands-on product labs covering the latest • Insights from real-life applications shared by speakers
web portal, content management, social, mobile, e-
commerce and other innovations and technologies • Knowledge you can apply to your work challenges
available from IBM and IBM Business Partners • Professional contacts, including industry thought
• On-site certification testing so you can validate your leaders, business partners, customers and IBM experts,
skills and proficiency in the latest IBM technologies who can influence the success of your projects
• Special value added event and items exclusively for In addition, IBM experts and customers will share success
Accelerated Value Program clients stories and best practices.
• Accelerated Value Program named callers can take This is your chance to see just how powerful and
advantage of their free certification voucher and the beneficial an Exceptional Web Experience can be and how
scheduled certification sessions at the conference companies and organisations of every size can drive better
business outcomes.
IBM, the IBM Logo, ibm.com, Tivoli are trademarks of IBM Corp registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the
Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. IBM Corporation, All Rights Reserved. IBM, the IBM logo, ibm.com, Cognos,
Lotus, Quickr, Rational and WebSphere are trademarks or registered trademarks of International Business Machines Corporation in the United States, other
countries, or both. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States, and/or other countries. Other company, product and service names may be trademarks or service marks of others. References in this publication to
IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. IBM assumes no responsibility regarding
the accuracy of the information provided herein and use of such information is at the recipient’s own risk. Information herein may be changed or updated without
notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice.
© Copyright IBM Australia Limited 2010 ABN 79 000 024 733. © Copyright IBM Corporation 2010. All Rights Reserved.

2. Everything you need for your Exceptional Pay with the IBM Education Pack online
Web Experience account and save!
An Exceptional Web Experience is achieved when user This prepaid discount program gives you and your
expectations have been met or exceeded. This event is organization access to top-notch classroom training,
dedicated to helping organisations learn how to create technical conferences and e-Learning offerings at a very
next-generation online experiences that meet the evolving competitive price.
needs of today’s web savvy customer. For details visit: ibm.com/training/au/edpack
You’ll learn about the latest web portal, content Refer to the IBM Education Pack Terms and Conditions
management, social, mobile, commerce, business process for information about how to register for conferences using
management and other innovations and technologies. your IBM Education Pack - online account.
Program highlights Take advantage of certification testing while attending!
The following list of programs and tracks are samples of
what you will find at the Exceptional Web Experience
IBM Certification
conference. Choose from all IBM Software Group certification exams.
Take the first exam free of charge and a second one at 50%
Program Outline off. For details about the Lotus certification program,
• Delivering Your Portal Solutions to Mobile Audiences: visit: ibm.com/certify/lotus
Best Practices; User Experience Optimization
Initiative: Understanding and Applying Web Analytics. Two great conferences for the price of one!
• Detailed presentations of client solutions including The IBM Exceptional Web Experience Conference 2011
Project Goals and Analysis, Industry Specific will be co-located with the WebSphere Technical
Approaches, Implementation and Governance Conference. Your conference pass will allow you to
Techniques, Best Practices. attend any session on the WebSphere Technical
Conference agenda without additional fee.
• Proven Strategies to Build the Vision and Value of an
Exceptional Web Experience This conference has earned the reputation for delivering
deep technical content targeted at architects, developers,
• How to Successfully Justify and Deploy Portal and
integrators and administrators by offering lectures and
Social Software in Your Organisation
hands-on labs that focus on the best practices and practical
• Getting Started with IBM WebSphere® Portal and IBM skills required to run today’s enterprises. This year will be
Web Content Management; no exception.
• WebSphere® Portal 7 Technical Overview and Attend the IBM Exceptional Web Experience and expand
Strategy; your knowledge of BPM, CICS, Messaging , WebSphere
• Leveraging Portal NOW to Deliver Exceptional Web Application Servers and Infrastructure, including a focus
Experiences on SOA and Cloud Computing topics. You will also gain
insight into current IT trends and learn how to keep pace in
• IBM Forms Technical Deep Dive; today’s rapidly changing business climate.
• Extending your Portal to Mobile Devices;
For more information
• IBM Web Content Management; Forms and Mashups
in the Cloud The conference fee is $1995 exclusive of GST. This fee
provides access to all keynote and elective sessions,
• Improving the Online Experience: Building Next workshops, conference proceedings, meals, refreshments
Generation Web sites; and conference events mentioned in the conference
• Developing Web Applications using IBM WebSphere agenda. To learn more, go to:
Portlet Factory. ibm.com/training/au/conf/webexperience
IBM, the IBM Logo and ibm.com are trademarks of IBM Corp registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the
Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. IBM Corporation, All Rights Reserved. IBM, the IBM logo, ibm.comand Lotus,
is a trademark or registered trademark of International Business Machines Corporation in the United States, other countries, or both. Other company, product and
service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make
them available in all countries in which IBM operates. IBM assumes no responsibility regarding the accuracy of the information provided herein and use of such
information is at the recipient’s own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the
products and/or the programs described herein at any time without notice.
© Copyright IBM Australia Limited 2011 ABN 79 000 024 733. © Copyright IBM Corporation 2011. All Rights Reserved.