The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing. We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects? After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers? In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.

1. Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!

2. Innovative Use of Emerging Technology
Bill
Corbin

3. Unified
Neighbors
Bill
Corbin

4. Unified
Neighbors
Bill
Corbin

5. Profound Capability Vs. Mass Marketing

6. Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
Micro-Marketing is...

7. Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
for...
Relationship Building and Revenue Building
Micro-Marketing is...

8. Online, On-Demand
Content Integrated
Contact Data Actionable

9. System that has evolved

10. Great Hammer! What’s Our Nail?

11. Incredible Marketplace e-NOISE
Fighting a New Reality

12. Some experts say 5… or 7… or 11
Incredible Noise
Multiple Touches for
Relationship Traction

13. No Wonder Follow-Up Doesn’t Happen
Increased Touch Requirement

15. A Rock Solid Starting Point

16. A Classic Individual Journey
Ideal for Micro-Marketing

19. Blitz
Move the Needle!
Two Kinds of Multi-Touch Campaigns
Drip
Memory of Value

20. Goal is an Active Prospect, Not Another Connection
Follow-Up w/ Newly Met Such as LinkedIn

21. Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as LinkedIn

22. Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as Linked In

23. This Plus
Other Touches
Best Touch is
YOU

24. Not “Didja decide yet?” or even handwritten notes
Delaying Prospect: Low Hanging Fruit

29. Technique:
Vary
Campaign
Intensity by
Value of
Recipient
Especially
Networking,
Events
A Lead: 8 Touch / B: 5 Touch / C: 3 Touch

30. Technique:
Be Ready with
Next
Campaign!

31. Live Example, KEY IS RESEARCH

32. CRITICAL:
Convenient Infrastructure

33. CRITICAL:
Convenient Infrastructure

34. Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!