The webinar discussed integrating offline and online (Facebook) marketing. It provided two case studies of retail centers that used integrated online and offline strategies including a Facebook page, website, blog, email newsletter, events, and advertisements. Key tips included using Facebook to drive traffic to other online properties and the website, creating competitions requiring website visits, and offering website-only deals on Facebook. Emerging 2012 marketing trends like mobile, hands-free intelligence, and customized software-as-a-service tools were also covered. The webinar concluded with an overview of new features for the TabSite software.
TabSite Webinar: Integrating Offline and Online Marketing
1. Webinar
Integrating Offline and Online (Facebook) Marketing
With Renee Lewis & Julie Thomas
Lewis & Partners - www.LandPMarketing.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
2. Webinar
Tweet: #TabSite
facebook.com/tabsitefanpage
REMINDER:
1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
3. Webinar: July 27, 2011
Webinar
Webinar
Agenda:
• How has Facebook Changed Marketing?
• Case 1: Highland Village Center
• Case 2: Uptown Park
• Key Integrated Marketing Tips
• 2012 Anticipated Trends
• TabSite’s Newest Features
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
4. Webinar
Integrating Offline and Online (Facebook) Marketing
With Renee Lewis & Julie Thomas
Lewis & Partners - www.LandPMarketing.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
6. Facebook
Facebook has burst onto the scene in the past 2 years,
how has marketing changed because of Facebook?
7. Facts
As of September 2011, there were
800 million+ total active users of Facebook.
While Facebook is becoming the biggest relationship
marketing tool for brands, it seems like that instead of
increasing traffic to the company website, Facebook is
absorbing it.
• Coca Cola – 22 million Facebook fans
• Starbucks – 19+ million Facebook fans
• Oreo – 8 million Facebook fans
Source: Edward Yang / Firecracker PR
8. Marketing
Yesterday, the message from B to C was 1-
sided. Businesses are no longer limited to
their corporate offices and 3rd party
information from customer service and PR
teams.
Today, Facebook allows a 2-sided
conversation with the customer, creating a
real identity for the businesses and a direct,
personal connection.
9. Retail Case Study - Situation
HIGHLAND VILLAGE SHOPPING CENTER
• Distinctive, infill retail
venue with national
retailers and restaurants
• Holiday shopping
message
• Target market: affluent
local and international
visitors
www.shophighlandvillage.com
10. Reference Links for this Case:
www.facebook.com/highlandvillage
www.shophighlandvillage.com/
www.shophighlandvillage.com/blog/contest/
www.shophighlandvillage.com/blog/
www.shophighlandvillage.com
17. Offline – Events
Highland Village Farmers Market
Ferrari Festival
1 Year Anniversary Event
3000+ attendees 500+ attendees
www.shophighlandvillage.com
18. Results for Highland Village
Within 30 days…
Facebook:
• Increased “likes” from 300 to 8,000
Twitter
• Gained 4,650 followers
Newsletter
• Gained 600+ new opt in emails
www.shophighlandvillage.com
19. Testimonials from Retailers
Our Mary Frances trunk show was a big hit
I just wanted to let you know that we and… we ended up selling 12 Mary Frances
had a great Holiday Card this year. We handbags on Thursday and had a great
were up 16% in sales and 14% in traffic increase over last year and I really believe the
for the 11 day promotion. Thank you for great business carried over because we had a
really fantastic day on Friday as well! Just to
all of your work in getting the word out
let you know, we are still getting lots of new
about this great event.
customers coming in from the PaperCity
Brian, Store Manager-Cole Haan insert! Yea Highland Village and yea Lewis &
Partners! Have a great Thanksgiving!
TJ, Store Manager-Marmi
www.shophighlandvillage.com
20. Retail Case Study 2
UPTOWN PARK SHOPPING CENTER
• Luxury, outdoor shopping
center located at one of
the nation’s busiest
intersections
• Needed help re-branding
as the “place” to shop
and be seen on the
ground and online.
• No central destination
within center
• Limited national anchors
www.uptownparkhouston.com
29. Results at Uptown Park
Since inception…
Website
• Unique visits increased from 1,200/mo. to over
6,000/mo.
Facebook
• Increased “likes” from 0 to 13,111
Twitter
• Gained 8,502 followers
Newsletter
• Gained 2,000 new opt in emails
www.uptownparkhouston.com
31. Tips for retail locations:
1. Use Facebook to drive traffic to website & blog
2. Link to other online properties such as Twitter,
YouTube, Flickr and LinkedIn
3. Create a Facebook competition which requires
finding information on your website or blog
Source: Edward Yang / Firecracker PR
32. Tips to drive traffic to my website
4. Tell your Facebook Fans and in store about a
special offer they can download from the
website
5. Integrate e-mail marketing with social media
to increase your brand's own customer
database and reach.
6. Offer specials on Facebook that take users to
your own eCommerce store
Source: Edward Yang / Firecracker PR
33. Components of a integrated marketing plan:
1.A strong online presence
2.Register your store contact info as many places
online as possible
3.Website
4.Blog
5.Events
6.PR
7.Media evaluation
8.Offline
34. 2012 Anticipated Trends:
1. GROWTH: Mobile + local = personal marketing
2. Sales Funnel Acceleration
3. Multi-channel marketing continues to grow
4. SaaS Customization – One tool, multiple uses
5. Hands-Free Marketing Intelligence
Source: www.business2community.com/marketing/top-5-inbound-marketing-trends-for-2012-096116
35. Final Lewis & Partner Tips
For Fan Page Admins:
• Be authentic
• Be consistent
• Make the investment
• Make a commitment
• Have fun with it!
37. Webinar: July 27, 2011
Latest New TabSite Features
Unlisted Sub-Pages
Editable Form Widget
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
38. Webinar: July 27, 2011
Latest Features – Unlisted Sub-Pages
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
39. Webinar: July 27, 2011
Latest Features
Editable Form Widget
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
40. Webinar: July 27, 2011
Editable Form Widget
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
41. Webinar: July 27, 2011
Video Replay
Available
in 6-8 hours
Slides
see link on our fan page!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
42. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Friday!
Watch our fan page!
Facebook.com/tabsitefanpage
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
43. Webinar: July 27, 2011
Thanks for Attending!
Still have questions?
Post at:
Facebook.com/tabsitefanpage
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com