LinkedIn, People Pond, and Company Pond are social media business marketing tools that can help you increase your footprint on the web and grow your brand and business. This is a slideshow compilation from a seminar given by Digital Hill Multimedia, www.digitalhill.com.
Exploring the Future Potential of AI-Enabled Smartphone Processors
Linked In And People Pond Presentation Slides by Digital Hill
1. Presents:
Marketing Your Business with
& Online Personal Branding
Digital Hill is a Web Design and Internet Marketing firm offering web development Search
development,
Engine Optimization, and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com
2. Why it matters…
y
I. October 14 Blog post by CEO Jeff Weiner
“LinkedIn has 50 million users
worldwide and we re growing that
we’re
figure at roughly one new member per
second. When LinkedIn launched in
2003,
2003 it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”
l d ”
Digital Hill Multimedia, Inc. www.DigitalHill.com
3. What We Are Going To Do Today
g y
I. The elements of LinkedIn
The Profile
Th P fil
The Network, Connections
Groups & E-mail
Searching on LinkedIn
Questions and Answer Area
Applications
Digital Hill Multimedia, Inc. www.DigitalHill.com
4. What We Are Going To Do Today
g y
II. 5 Ways LinkedIn Can Grow Your Business
1. Finding
Fi di a contact i a company
t t in
2. Selling a product
3. Looking for an employee
4.
4 Doing business in a new city
5. Building Your Brand
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5. 1. Your Profile
Your profile is your marketing b d! Update your S
Y fl k brand! d Status!
!
Write to Attract The Kinds Of People You Want
Write it for what’s in it for them
Explain why people would want to talk to you
you.
Digital Hill Multimedia, Inc. www.DigitalHill.com
7. LinkedIn Profiles
Read other’s profile to:
Understand what is important to that
p
person
What they are interested in; What they
have done
Where they have been; Where they have
worked
Thi
Things t N t Ab t P fil
to Note About Profiles
Number of connections = their interest in
LinkedIn & networking
The deeper the profile = the more
important LinkedIn is to them
The number of groups = shows interest in
LinkedIn/Social Media
Li k dI /S i l M di
Digital Hill Multimedia, Inc. www.DigitalHill.com
8. The Network
You Must Must Must understand this
The Simple Stuff
1st Level connections you can contact directly
2nd Level you can contact through a friend
3rd Level through a friend of a friend
The KEY Don’t focus on your 1st l
Th KEY: D ’t f level connections –
l ti
focus on the Absolute Size of your network
Why?
The larger your network – the more people you can see
The larger your network – the more people that can see you
The larger your network – the more people you can search or touch
The Larger Your Network –
The More Effective LinkedIn is to you
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9. The Network
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12. E-Mail (Inbox Tab)
( )
Use the E-mail system to talk to people
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13. Search
This is the
Absolute Best
Feature Of
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14. Search
The Searching feature lets you find people.
You can find people in companies
Yo
You can find people by name
b
You can find people in industries
You can find people in almost any way you want
Once you find them, you can read the profile
and you know something about them
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15. Searching
g
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16. Q
Questions And Answers
Ask Questions or Answer Questions
Asking – gets answers and people who will connect up with you
Answering – gets you a reputation, lets others learn your expertise
Look for interesting people and questions
17. Using
6 Things LinkedIn Is Great For
Finding a contact in any company
Selling a product
Looking f an employee
ki for l
Looking for information
Doing business in a new city
Growing Your Brand
Digital Hill Multimedia, Inc. www.DigitalHill.com
18. Building your Company /
gy p y
Personal Brand
Great way to promote yourself
LinkedIn Answers gives you a way to
create a reputation
Y
Your profile l
fil lets people “k
l “know you”
”
LinkedIn Answers lets you connect
y
with people all around the world
Digital Hill Multimedia, Inc. www.DigitalHill.com
19. LinkedIn
Business P fil – St ff P fil = B di
B i Profile Staff Profile Branding
Digital Hill Multimedia, Inc. www.DigitalHill.com
21. Summary
y
Effective LinkedIn Usage requires a growing network
LinkedIn is for people who are looking for resources
LinkedIn is a global Chamber Of Commerce on online
LinkedIn is for Search Engine Boost (it is indexed by search engines
& gives you backlinks to your site)
A Large LinkedIn network means anytime I need to find
anyone, there is a good chance I have a starting spot.
LinkedIn is for Company & Personal Brand Extension
Digital Hill Multimedia, Inc. www.DigitalHill.com
22. Why it matters…
y
Reach Larger Audiences
Personal & Corporate Search Engine
Optimization (SEO)
Identity Verification
Let the best of your Personal Brand rise to the top
Digital Hill Multimedia, Inc. www.DigitalHill.com
24. Reaching a Larger Audience
g g
Free portability tools are
available for you to use to
increase th reach of your
i the h f
profile to larger and more
relevant audiences.
This can also magnify your
profile s
profile’s effect on search
engine ranking for your
online assets
Digital Hill Multimedia, Inc. www.DigitalHill.com
25. Personal & Corporate SEO
p
The meta information
enables search engines to
provide th b t audience
id the best di
with the best description of
you.
The narrative trains search
engines about you and
what search terms to rank
your online assets higher
for.
f
Digital Hill Multimedia, Inc. www.DigitalHill.com
26. Personal & Corporate SEO
p
Optimized for “Internet
Marketing Expert”
M k ti E t”
#9 on Google out of
almost 40 million results
Over 3K people type
those words into Google
per month in US
Google has 72% of
Searches in the US
Digital Hill Multimedia, Inc. www.DigitalHill.com
27. Identity Verification
y
Assert ownership over
y
your social media
accounts, blog, and
other online assets.
This is only meaningful
because you have
verified who you are.
ifi d h
Digital Hill Multimedia, Inc. www.DigitalHill.com
28. How to get started…
Create a FREE PeoplePond Account
Choose the best keyword phrase you want to come up for in Google
Write a 250+ word bio with your keyword phrase in it over 5 times
y y p
Put your keyword phrase in the “Meta Section”
Link your Profile to all of your Social Media accounts and your website
and/or blog
g
Do the same with CompanyPond
Have your employees link their PeoplePond profile to your
CompanyPond profile
http://www.peoplepond.com – http://www.companypond.com
Watch your CompanyPond and PeoplePond profiles
Watch your CompanyPond and PeoplePond profiles
hit the 1st page of Google!
Digital Hill Multimedia, Inc. www.DigitalHill.com
29. What to do?
Try 1 thing today!
Create/Update you LinkedIn & People Pond pe so al
C eate Update your ed eople o d personal
profile
Create/Update your Company profile on LinkedIn &
Company Pond
Contact us to set a meeting on reviewing your business
& what social media might work best
•We offer Social Media Marketing integration on varying levels from
start-up/customization for you to run, to fully managed social
media services
services.
•We’d be glad to talk further. THANKS FOR YOUR TIME.
Digital Hill Multimedia, Inc. www.DigitalHill.com