Explore Tourism: Facebook Marketing for the Hospitality and Destination Industries

Explore Tourism Webinar Series
Maximizing Facebook Marketing

With Troy Rumfelt
And Mike Gingerich

Facebook.com/TabSite www.TabSite.com

Mike Gingerich
Co-founder, TabSite
• Internet Marketer
• Social Media Marketing
• Application Developer
• Facebook Specialist

Facebook.com/TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com

Webinar: July 27, 2011
Webinar
Webinar

Agenda:
• Why Bother with Facebook?
• Fan Page Basics
• Fan Page Must’s
• Landing Page Strategies
• Travel Industry Facebook Keys


Why Bother with Mark’s site?



850M Active Users



60B LIKES AND
COMMENTS MONTHLY

Globally



50% of Users
Log on DAILY

Source for last 5 slides : Michael Lazerow



It is the #1 Social Platform
on the web

No other platform enables
brands to empower their users
to be brand evangelists



Fan Page Basics
you must take care of


Facebook for Business
Fan Page Optimization: How to Optimize & Socialize your Fan Page

You want a Page
Not a Profile!
- Pages offer “Like”
- Profiles you have to “Friend”
- Facebook can shutdown Profiles
that are not authentic people

www.TabSite.com


Getting Started: www.Facebook.com/Pages

Get your Name right!

Twitter Hashtag: #TabSite
Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com


Bad page name idea:
Stuffing Keywords
Don’t name your Fan Page:
“Mexico Vacation Resort – Our Name Here”

Why? Hurts ability to be searched on Facebook
People can’t find you!

www.TabSite.com


Info Tab

Use it well!
-Keyword-rich
description.
-Fill out the Address
to enable check-ins

www.TabSite.com


Add FB Links to your Website / Blog

Use Text Links and use images such as the
“Find Us on Facebook” badge on your site

www.TabSite.com

Facebook Social Plugins
added to your website/blog add
inbound links

www.TabSite.com

Facebook Page
“Must’s”

www.TabSite.com



Vanity URL:

Important! This is a area of SEO Value!
- Can’t be changed!
- Must authentically represent your brand
- Best to go with your brand name or domain name

www.Facebook.com/username

Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
www.TabSite.com



Add Custom App Tabs to:
- Expand Content
- Extend Engagement options
- Bring Brand Identity to Facebook
- Give visitors what you got while
they are right there on Facebook




Post Authentically

Don’t Automate everything



Monitor & Respond

Study showed that 95% of FB Wall Posts
are not answered! Incredible!
Don’t let this be you!

Source: Socialbakers

www.allfacebook.com/facebook-wall-posts-brands-2011-10




Engage!

Ask questions, Fill in the Blank
Invite people to “Like” & Share



- Pictures and Videos ARE
worth more than a 1000 words!



Landing Page Strategies



Keep it Simple!
Your visitors should be able to
understand your offer in the
time it takes them to blink.



Keep it Clear!
If you are giving away an offer,
make this crystal clear, easily
understood and not much
more beyond your brand logo.



Get the Like!



Use a Like-Gate on a
Default custom Tab

- You need the Like
to continue to
communicate




Platforms like
- Make it easy to create the
Like-Gate for fan-gating
- No coding knowledge needed!
- Easy Drag N Build Style of creation
- TabSite trusted by over 56,000 users


Features Used:
Content Widget

and

PhotoShow

Went from 115 to over
1000 fans in 6 months.


Features of TabSite
Used:

-Code Widget for Reservations
-Multiple Tabs
-Multiple Sub-pages per tab
and
-RSS Widget
-Twitter Widget
- Fan-Gate reveal tab

Facebook.com/HamptonChicago

Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com

TabSite Webinar: July 27, 2011

Widgets Fan Page Optimization: How to Optimize & Socialize your Fan Page

Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com


Travel Industry Facebook Keys



Know your Goals:
- E-mail list capture
- Fan increase
- New Customers
- Generate Buzz
- Educate



The “Like” is the Gateway,
not the finish line.

Empower your connections



The “Like” allows you to
communicate with them.

Your Communication should
empower your connections to share!


You Post 
They see and engage 
Their friends see the
engagement & are drawn in 
(repeat cycle)

= Broader influence & audience

Travel and Hospitality: The
highest engagement occurs on
Wall Posting Tips Thursday and Friday, when the
week is winding down and
Ideal Posting times people are looking to escape
depend on the day of the week from the office.
per industry!
Entertainment – Friday,
You will need to post outside Saturday, and Sunday were
the 9 to 5 window!
most important post times

Media: Weekends had strong
engagement while Monday was
the weakest.

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A
Statistical Review



Capitalize

People tend to post more
images and updates to
Social media platforms while traveling
So…



Capitalize on the moment

Encourage them to post!



Capitalize on the moment

Guests in your element are your best advocates!


What will savvy marketers
do next?
- Facebook Postcards?




Empower your Connections
Build for your Connections
Build Around Connections




Profits will be tied to your
Ability to connect and empower

Build an Evangelist Infrastructure
How can we enable them to share?



Question
and
Answer time


Explore Tourism: Facebook Marketing for the Hospitality and Destination Industries

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Explore Tourism: Facebook Marketing for the Hospitality and Destination Industries