Power Point for Marketing and Advertising decision makers.

2. PROSPECTS. This is what you want from your interactive marketing. And only a few become customers. This is what you are getting.

3. Web Visibility Becoming Visible to Your Prospects Becoming Visible to Your Prospects Becoming Visible to Your Prospects

4. Corporate Website

6. Corporate Website Navigation “Brand” Seeker Find A Club Only 5-10% of Health Club Prospects List of States List of Clubs Gilbert Health Club

7. Mosquito Navigation 80-90% of Health Club Prospects Search Engine User 10,100,000 Pages List of LTF Clubs How do you getyour page found?

8. Paid Versus Free Traffic Search Advertising Pay Big Money To Be Here 89% of Clicks Happen Here

9. This is how much you want to spend. This is how much you’re actually spending.

10. This is how much you want to spend. This is how much you’re actually spending. GOOGLE ADWORDS GOOGLE ADWORDS Per Click Per Click Self Serve Self Serve .10 1.25 Keyword 1 Keyword 1 .10 4.10 Keyword 2 Keyword 2 .10 7.72 Keyword 3 Keyword 3

11. 51 MPG 8 MPG MOSQUITO PPC

12. Slicing up the prospect pie PPC REACHES ONLY 11% OF PROSPECTS WHO USE SEARCH ORGANIC REACHES UP TO 89% OF PROSPECTS WHO USE SEARCH ALL PROSPECTS WHO USE SEARCH

13. PPC can never score a touchdown by itself. PPC ORGANIC

14. BUT... the competition for that 80% is fierce. And that’s just for the exact search term “organic search engine optimization.”

15. There can be HUNDREDS of search terms for the same thing. natural search engine optimization seo natural natural seo natural organic seo services seo services in miami phoenix seo company professional search engine optimization expert seo certified seo professional search engine optimization organic search engine optimization organic seo organic seo services search engine optimization services seo in minneapolis seo in seattle affordable seo company website seo

16. If you optimize a web page for more than one search term, you are not optimizing. Arizona Health Club Arizona Gym Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer Southwest Fitness You are compromising.

17. To get top ranking and reach more prospects you need one page optimized for each search term. You may need hundreds or thousandsof these “landing pages”. Arizona Health Club Arizona Gym The Power of the SWARM Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Unworkablefor humans Impractical for PPC Phoenix Tennis Club Phoenix Fitness Club Phoenix Weight Loss Phoenix Personal Trainer

18. The Power of the SWARM

19. The Power of the SWARM

20. Like every mosquito, each page zeros in on a human TARGET Fitness club in Phoenix ONLINE MARKETING WITH BYTE

21. The Perfect Swarm Website “Swarmlet” Mosquito Swarm

22. Web Footprint 140 Keywords Website Footprint 9,000 Keywords Mosquito Footprint

23. Like Calling Australia An Island Australia Tourism 67,400 Useful Keywords

24. Many Competitors With Small Nets

25. You... With A Big Net

26. Lead Generation Landing Page Lead Pool

27. Dashboard

28. Lead Generation Dealer /Distributor Lead Pool

29. Search Engine Rankings Gives you visibility to your search engine rankings for your targeted keywords. View Placement History You can view the history of your ranking placement online. Test Your Search You can trigger any search to view the results.

30. Sources Of Traffic > Engines See what exact search engines are driving the most prospects to your mosquito site. Sources Of Traffic > Types See what types of online sources are driving the most prospects to your mosquito site.

31. User Trends See what time of day, and day of week people are searching for your products and services online.

32. Inbound Visitor Data See exactly what keywords and engines drove traffic to your site – even at a campaign level.