Web Hosting Web Design Information for Small Business. Presented to

1. The Internet and Your Small Business: Website Development and Use Mike Eldredge www.tekorange.com

3. Background in Web Site Design, Web Site Development, and Internet Infrastructure

4. Bachelor of Science in MIS from The Ohio State University School of Business– 1993

5. Experience with Internet, Business, and IT

6. Involved in Web Site Hosting and Development since 1996.

7. 21 years of Experienced in the business IT

8. CompuServe Incorporated

9. Ashland

10. Internet Transaction Solutions – Internet Payments

11. Online Resources – Internet Payments

12. Founded of tekOrange in 2010.

13. Merger of two web companies previously founded by Mike Eldredge - iHost Solutions and Planet Small BusinesstekOrange – www.tekorange.com

15. Organization

16. Does your organization have a web site?

17. If so, how the web site is usedtekOrange – www.tekorange.com

18. Web Sites – What is all the fuss about? According to Google and the World Bank, in 2008 over 75.8% of the United States population was actively using the Internet for everything from educational research and social networking to online shopping. 1 tekOrange – www.tekorange.com http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user_p2&idim=country:USA&q=internet+usage+us

19. Web Sites – What is all the fuss about? - Continued The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month. 1 tekOrange – www.tekorange.com http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/

20. Web Sites – What is all the fuss about? - Continued “Basic web sites are becoming a core part of the marketing mix for many small businesses” 1 tekOrange – www.tekorange.com http://www.bricklin.com/smallbusiness.htm

21. What we will accomplish today What makes up a Web Site How to Get Started Types of Web Sites Search Engines Tracking Success tekOrange – www.tekorange.com

22. What makes up a Web Site What is Required? Domain Name Web Hosting Content tekOrange – www.tekorange.com

23. Domain Name Questions What is the most popular domain extension? As of June 2010, there were 87,851,538 .com domains registered (http://www.hostly.com/hosting-info/many-domain-names-1533.html) What is the second most popular extension? .CN with 13 million active domain registrations (http://www.name.com/domains/cn) tekOrange– www.tekorange.com

24. Domain Names “Address” of your web site 280 Different Top Level Domains Most Popular - .com, .cn, .de,.net, .org Outside the US Country Specific (.ca, .co.uk, etc.) Recent - .tv, .me, .co, .biz Newest extension - .xxx tekOrange – www.tekorange.com

25. Web Hosting “Neighborhood” where your web site lives Many different types of hosting – web hosting is the most popular Others include server hosting, application or cloud tekOrange operates and maintains its own hosting facility in Columbus tekOrange – www.tekorange.com

26. Content HTML – The Language of Web Sites Hyper Text Markup Language Web 2.0 JavaScript ActiveX Flash Popular Server Side Programming Languages ASP ASP.NET Java Server Pages PERL PHP Images Video XML – eXtensible Markup Language RSS tekOrange

27. How to Get Started Do It Yourself (DIY) Pros You decide upon content You decide when changes are released Lower Cost Cons You are responsible for making the changes Professional Services Pros Field expertise and Processes Make all changes on your behalf Cons Cost Hybrid – Content Management System (CMS) Pros Custom Design Easy to use interface for making simple changes Cons Cost You are responsible for making the changes tekOrange – www.tekorange.com

28. Types of Web Sites Static Web Sites Dynamic Web Sites Message Boards Blogs Ecommerce Content Management System Non Traditional Web Sites Mobile Sites tekOrange – www.tekorange.com

29. Static Web Sites Consists of images and text to relay information to the web site visitor Content does not change Limited ability to interact with the visitor “Enhanced Yellow Page Listing” tekOrange – www.tekorange.com

30. Dynamic Web Sites Like the static web site, this site combines images and text to relay information to visitor Unlike static sites, dynamic web sites generate pages based upon input from the visitor. Utilize a database to both display information and capture visitor input tekOrange – www.tekorange.com

31. Message Boards A Message Board site provides a platform for your customers to correspond. Answer common questions to reduce customer service costs. Community – Generate a sense of loyalty. tekOrange – www.tekorange.com

32. Message Board Example tekOrange

33. Blogs A blog is a form of a dynamic web site in which the site author can publish thoughts on a subject on a periodic basis. Platform for demonstrating you or your companies expertise tekOrange – www.tekorange.com

34. Blog Example tekOrange

35. Ecommerce Form of dynamic web site, Ecommerce sites incorporate the ability to sell product and/or services from the web site itself. Typically include the shopping cart concept and a checkout process for order submission. tekOrange – www.tekorange.com

36. Ecommerce Example tekOrange

37. Content Managed Web Sites Dynamic Web Site Includes Database User friendly tools for updating web site text Can be Custom developed Can be Open Source tekOrange

38. Open Source What is it? Software created by a development community for the public available at no cost. Shortens time to develop robust web applications. Examples Joomla WordPress Typo3 OSCommerce tekOrange

39. Joomla Example – Web Site tekOrange

40. Joomla Example - Administration Tools tekOrange

41. Non Traditional Web Sites What are some non traditional forms of web sites? tekOrange

42. Non Traditional Web Sites Types Social Media – Facebook, Twitter, YouTube Yellow Page sites - Google Places, Yellow Pages Good for driving additional traffic to web sites (SEO). tekOrange – www.tekorange.com

43. Facebook Example tekOrange

44. Google Places Example tekOrange

45. Mobile In between early adoption and mainstream use due to smart phones Content provided by both traditional web sites and Mobile Applications QR Code – Easy way to access mobile sites from phones/mobile tablets Applications are location aware Wide use in promotional campaigns tekOrange

46. Important Web Site Features ? tekOrange

47. 5 Important Web Site Features Be search engine friendly Communicate your brand! Include answers to frequently asked questions. Have a way for your customers to contact you Integration with Social Media Sites (i.e. Facebook, Youtube, Twitter) tekOrange – www.tekorange.com

48. Be search engine friendly tekOrange

49. Communicate your brand! tekOrange

50. Include answers to frequently asked questions. tekOrange

51. Have a way for your customers to contact you tekOrange

52. Have a way for your customers to contact you tekOrange

53. Integration with Social Media Sites tekOrange

54. Search Engines Index of content available on the web Web site owner’s goal is to be listed as High as Possible Big Three Google, Microsoft, Yahoo Top Search Engines 1 Google – 65.4% of Search Traffic Yahoo – 16.1% of Search Traffic Microsoft Sites – 13.6% of Search Traffic Ask – 3.2% of Search Traffic AOL – 1.7% of Search Traffic Americans conducted nearly 17.0 billion total core search queries in February (2011). Google Sites ranked first with 11.0 billion searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 2.3 billion. 2 tekOrange – www.tekorange.com Bing Sees Six Months of U.S. Market Share Growth - By Jack Marshall, ClickZ, March15, 2011 - http://www.clickz.com/clickz/stats/2034222/bing-months-market-share-growth http://www.comscore.com/Press_Events/Press_Releases/2011/3/comScore_Releases_February_2011_U.S._Search_Engine_Rankings

55. Tracking Success Google Analytics tekOrange – www.tekorange.com

56. Google Analytics - Continued tekOrange

57. Google Analytics - Continued tekOrange

58. About tekOrange tekOrange mission is to be a trusted source for individuals and businesses for their online technology needs. We specialize in web hosting, web site design, and mobile Internet for: Startups Small Business Medium Sized Businesses Contact Mike Eldredge via phone (614-602-4282) or email (mike@tekorange.com) for a free analysis of your web site or web site project tekOrange – www.tekorange.com

59. Questions? tekOrange – www.tekorange.com