SEO presentation
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Jan. 2012 presentation to the Marketing Committee explaining SEO for the precision machining program at Metropolitan Community College.
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SEO presentation
- 1. Search Engine Optimization Metropolitan Community College
- 3. Three areas of interest:
- 4. Three areas of interest: 1. Clean, consistent code
- 5. Three areas of interest: 1. Clean, consistent code 2. Focused, engaging copy
- 6. Three areas of interest: 1. Clean, consistent code 2. Focused, engaging copy 3. A linked & liquid strategy Coca-Cola Marketing 2011
- 7. Marketing conducts internal and external research on keywords, search terms and pro terms to develop a working vocabulary. The first step
- 8. CLEAN, CONSISTENT CODE URL, Title Tags, Descriptions, Anchor Text
- 9. Title Tags 1. Clean, consistent code
- 11. Photos and Alt Text 1. Clean, consistent code
- 12. Navigation, sit emap and XML Sitemap 1. Clean, consistent code
- 13. FOCUSED, ENGAGING COPY Who are we creating this copy for — and why?
- 14. — Use research and analytics to determine the audience of the site. — Create manageable goals for metrics and understanding what we want users to do. — Use the same vocabulary list from our Title Tags and Meta Descriptions. — Ensure consistency throughout our website (Anchor text). 2. Focused, engaging copy
- 15. — Headers and subheads need to be descriptive and useful. — Photos and graphics needs alt text and descriptive file names. 2. Focused, engaging copy
- 16. — Make sure copy is actually useful and not just filler. 2. Focused, engaging copy
- 17. LINKED & LIQUID STRATEGY Using social media to bolster page rank.
- 18. Blogging Social Media 3. Linked and liquid strategy
- 19. Blogging Social Media 3. Linked and liquid strategy
- 20. Our SEO and online marketing efforts should be folded into existing physical marketing efforts. 1. Printed/physical 2. Blog/Social media 3. Internal web pieces All should use similar Anchor Text and Keywords pointing back to Precision Machining. 3. Linked and liquid strategy
- 26. Similar: — Keywords — Search Terms — Anchor Text — Hash-tags — Links back to main website
- 27. We can create new content or re-purpose already existing content with our new goals and keyword strategy in mind to bolster search results, page rank and usability on the mcckc.edu website. Content will feed SEO over time
- 28. Mike Ekey Mike.Ekey@mcckc.edu — 816-604-2090
Hinweis der Redaktion
- Google will skip over or demote page rank when terms like Main, Overview or Home are used in title tags.
- Google will only use the first two lines and tends to cut off description tagging if it becomes too long.
- Google will only use the first two lines and tends to cut off description tagging if it becomes too long.
- Google will only use the first two lines and tends to cut off description tagging if it becomes too long.
- What percentage of audience is returning machinists and what percentage is new to the trade. Think about the physics dept. at MU was cut because it spoke to the wrong audience.
- Imagine you are writing an outline to our sales pitch for Precision Machining.
- The Job outlook page is outdated and needs an overhaul for new numbers and to remove “excluded data”.
- Again, using the same search terms and keywords we will create social content to be shared through our other channels.
- Again, using the same search terms and keywords we will create social content to be shared through our other channels.
- We have to offer up solutions rather than shill our own products.