KickApps Business Results with Social Media Seminar - ROI, Trends, Social Media Club of Dallas
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The document discusses various metrics for measuring return on investment (ROI) from social media activities. It provides examples of non-financial and financial metrics to track over time, including social media mentions, website traffic, conversions, and revenue. The document also outlines the Social Media Club of Dallas' mission and upcoming events to promote social media literacy.
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KickApps Business Results with Social Media Seminar - ROI, Trends, Social Media Club of Dallas
- 1. 02/27/10 Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
- 2. I Know I Saw My ROI Around Here Somewhere
- 3. 02/27/10 - Zena Weist, Director of Social Media, H&R Block "If your word of mouth isn't positive, forget about brand awareness and consideration, if word of mouth is bad, there is no consideration.“
- 4. Are You Even Measuring ROI? 02/27/10
- 5. What Are You Measuring 02/27/10
- 9. Define Your Success Metrics 02/27/10
- 11. 1. Growth of Niche Networks 02/27/10
- 12. 2. User Generated Content and Brands 02/27/10
- 13. 2. User Generated Content and Brands 02/27/10
- 14. 3. Mobile is the 2 nd Screen 02/27/10
- 16. 4. Location, Location, Location 02/27/10 Brightkite Gowalla Foursquare
- 17. 02/27/10
Editor's Notes
- Hi my name is Mike and I’m a social media evangelist. The first step is admitting you have a problem. Notice I didn’t say expert or guru. Why? First, the technology is changing so fast it’s important not to focus on the platform. How do you change how you acquire, retain and get referrals from your prospective customers. It’s a fundamental shift to how companies think about sharing content and helping others. I also think back 5 years ago how much easier it would have been to launch a new product a Dell if we had this kind of feedback loop.
- Today’s focus is on ROI. I’m going to spend a bit of time talking about this but the reality as marketers some times we get caught up with impressions, reach, and brand awareness and the overall quest for eyeballs. With an MBA and finance and accounting degree we all know it’s about the bottom line. But he results with social media aren’t instantaneous. It takes patience, evolution, and transition management within your company.
- tracking visits, time spent, registrations and questions asked. The company will conduct Dynamic Logic surveys to gauge brand favorability changes in visitors
- As we grow weary of the number of facebook updates, tweets, etc, evidence suggests people will retreat to groups centered around their passion or hobby. This offers outstanding targeted branding and in conversation advertising opportunities Motortopia: allows car enthusiasts to talk shop, sell their cars to other members, and blog about their hobbies. If cars aren't your passion, the site also has tabs for bikes, boats, and planes. MuggleSpace: One of the top social networks for Potter-philes. It has chat, blogs , groups, and other features
- Customers just want to help each other Share ideas on how to improve the product Share Product Knowledge – get recognized for this knowledge Help People
- Customers just want to help each other Share ideas on how to improve the product Share Product Knowledge – get recognized for this knowledge Help People
- With orgs banning social media, mobile will become our Social Media Lifeline
- Augmented reality delivers more information interactively engaging the user
- While good social business design around location based apps are leading to innovative uses, the data collection for brands offers unique opportunities to serve up relevent data to the user Geo Targeted Push notifications and platforms will deliver messages based on time and location increasing relevance Yelp Checkins, Facebook, Twitter,