This document discusses NC State University Libraries' use of social media to engage the academic community and archive campus images. It describes a project called #DHHILL that used Instagram to collect over 2900 images from over 1175 photographers on campus over 10 months. The images were liked over 7500 times and battled over 70,000 times. Over 34,000 people visited the site and there were over 221,000 pageviews. Most participants wanted other Instagram users to see their photo and to contribute to the university archives. The code for the project is open source online.

1. Engaging the Academic
Community: Library as
Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Librarian, Digital Services
Development

2. 2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?
Photo credit: © Jeff Goldberg - ESTO

4. #DHHILL on Instagram

5. Community
Voices

7. 1175+ photographers
2900+ images

8. Battle

9. Social

10. Popularity Algorithm

11. RESPONSIVE DESIGN

12. Blending Online/Offline
Community

13. ARCHIVING REACTIONS

14. USAGE
OVER
10
MONTHS
2900+ images
7560+ "likes"
70,000+ "battles"
34,000+ visits
221,000+ pageviews
1000+ donor agreements
2 objections

15. WHY
DID PEOPLE PARTICIPATE?
For other Instagram users to see my picture: 83%
To contribute a picture to the NC State archives:
75%
I wanted to win the iPad Mini: 58%
To see my picture on a public display in the Hunt
Library or D. H. Hill Library: 50%
Other: 25%

16. OPEN SOURCE Code: lentil
https://github.com/NCSU-Libraries/lentil

17. go.ncsu.edu/myhunt
Mike Nutt | mrnutt@ncsu.edu | @splendidmike
Jason Casden | jmcasden@ncsu.edu | @cazzerson