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Creating an Innovative 
Workplace Culture 
Brainzooming™ 
Unwrapped – 
Mike Brown 
The Brainzooming Group 
September 2014 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
eBooks Online at: 
Brainzooming.com/CFMA 
@Brainzooming © Mike Brown, 2014
Is creating an innovative culture 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
kind of a big deal? 
What do you think?
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
“Creativity is the 
most important leadership 
quality, according to CEOs.” 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
“Seventy-eight percent of 
Millennials were strongly 
influenced byhow innovative 
a company was when deciding 
if they wanted to work there.” ” 
Brainzooming™ 
The Deloitte Millennial Survey, 2014 
@Brainzooming © Mike Brown, 2014
“Employing a worker in 
a creative occupation is an 
innovation input in a 
similar manner to employing a 
scientist.” 
Brainzooming™ 
The Creative Economy Report, 
London School of Economics, 2008 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
But . . .
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Photo by: diesel | Source: photocase.com 
@Brainzooming © Mike Brown, 2014
Able to create fundamental, 
valuable improvements 
compared to the status quo. 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Innovative Workplace 
Brainzooming™ 
7 Keys in 
Creating an 
Culture 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Providing 
Direction 
@Brainzooming © Mike Brown, 2014
Big Ideas vs.Big Vision 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Mission Statement Brand Promise 
Brainzooming™ 
Core Purpose Vision Statement 
@Brainzooming © Mike Brown, 2014 
The reason 
for existence 
A bold promise 
of the future 
The best of 
what is done now 
The customer expectation 
and experience
“We need to be more 
innovative!” 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
isn’t a BIG statement. 
It’s another way of saying . . .
“Innovation is hard to 
define, but 
we’ll know it 
when we see it.” 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Challenging 
Stretch 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg 
@Brainzooming © Mike Brown, 2014
Based on Existing Technology 
for Trips to the “Grocery Store” 
Brainzooming™ 
A 50,250 lb. Mini-Van 
http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg 
@Brainzooming © Mike Brown, 2014
“What are we trying 
Brainzooming™ 
The Basic Question 
to achieve?” 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
Tesco
• Pick one of your big statements. 
• Perform a quick assessment. 
Brainzooming™ 
Assessing Your Big Statement 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Next Steps 
@Brainzooming © Mike Brown, 2014 
• Tally your score. 
• Where are you? 
• What are the biggest strengths? 
• What are the next opportunities?
Inviting Broad 
Participation 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
“I not only use 
all the brains I have, 
but all I can 
borrow.” 
- Woodrow Wilson
Brainzooming™ 
Spread the Thinking 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Diverse Perspectives 
Business Experience 
@Brainzooming © Mike Brown, 2014 
Strategic, 
Innovative 
Thinking 
Functional 
Expertise 
Creative 
Energy
Brainzooming™ 
Seek Out Hidden Experts 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
“You can’t just ask 
customers what they 
want and then try to 
give that to them. 
By the time you get it 
built, they’ll want 
something new.” 
– Steve Jobs 
@Brainzooming © Mike Brown, 2014
How can you turn a large gathering into a 
Expand the concepts with new ideas 
All in 45 minutes at the end of 3 active days 
Brainzooming™ 
massive focus group? 
120 People 
40+ concepts to gain reactions 
@Brainzooming © Mike Brown, 2014
How can you turn a large gathering into a 
Brainzooming™ 
massive focus group? 
@Brainzooming © Mike Brown, 2014
How can you turn a large gathering into a 
Brainzooming™ 
massive focus group? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Glimpse the Future 
@Brainzooming © Mike Brown, 2014
• Quickly note a “go-to” person for 
each perspective. 
Brainzooming™ 
Who completes your team? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Next Steps 
@Brainzooming © Mike Brown, 2014 
• Review the names. 
• Any apparent gaps? 
• How broad is your team? 
• Can you broaden the team’s diversity?
Brainzooming™ 
Meaningfully 
Engaging and 
Involving 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Where do we 
and don’t we 
create value? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Value Signal 
Little or No Value Created 
Close to Adding Value 
Create Incredible Value 
@Brainzooming © Mike Brown, 2014 
Stop sign with a 
post it on it
Brainzooming™ 
What’s YOUR 
experience? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
What 
will have 
happened? 
@Brainzooming © Mike Brown, 2014
Outrageous Success! Failed 
Brainzooming™ 
If we have ____, 
what will have happened? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
What didn’t these ask for? 
(Fill in the blank) 
Ideas 
@Brainzooming © Mike Brown, 2014
• Ideas (of any type) 
• Challenges and opportunities 
• Customer requests 
• Problems 
• Workarounds 
• Fixes 
Brainzooming™ 
Ask for . . . 
@Brainzooming © Mike Brown, 2014
• Enough detail to take a next step 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
• What’s been tried? 
• What to watch out for? 
• A name to follow up
Encouraging 
Change 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
“It's hard for corporations 
to understand that 
creativity is not just 
about succeeding. It's 
about experimenting 
and discovering.” 
- Gordon Mackenzie 
“Creative Paradox”
Brainzooming™ 
Creating Change 
Experiment Transform 
@Brainzooming © Mike Brown, 2014 
Incremental 
Modifications 
Create a 
Burning 
Platform 
Frustration 
with the 
Status Quo 
Perceived Need for Dramatically 
Different Results 
High 
Low 
Low High 
http://ow.ly/ndToa
Protecting Questions & Ideas 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Sharing Messy Thinking 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Small, Possible Steps 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Learning from Mistakes 
@Brainzooming © Mike Brown, 2014
How are you at encouraging change? 
• Stating objectives without detailing the answers 
• Challenging the status quo 
• Cultivating diversity 
• Asking rich questions 
• Encouraging contradictory views 
• Letting leaders be owners 
• Listening to ideas with timely responses 
• Speaking now and forever holding your peace 
• Deciding once, not multiple times 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
• Are you universally strong or weak? 
Brainzooming™ 
Next Steps 
@Brainzooming © Mike Brown, 2014 
• Where are the challenges? 
• Where have you made changes and seen 
successes?
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
"The best way 
to have a good 
idea is to have 
lots of ideas." 
Linus Pauling
Brainzooming™ 
“ . . . by pitting multiple scenarios 
of the future against one 
another and leaving many 
different doors open, 
you can prepare yourself for a 
future that is inherently 
unpredictable. 
Brainstorming pays off. 
And the more possibilities you 
can entertain, the less likely 
you are to be blindsided.” 
- August 30, 1999 
@Brainzooming © Mike Brown, 2014 
http://ow.ly/ndHCK
Brainzooming™ 
Looking Differently 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Different Views 
@Brainzooming © Mike Brown, 2014 
• Move Further Away 
• Look Closer 
• Look from a Different Height 
• Look from a Different Perspective
Brainzooming™ 
Varying 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Narrowing Broadening Modifying 
@Brainzooming © Mike Brown, 2014 
• Focused 
• Niche 
• Repurpose 
• Simplify 
• Streamline 
• Re-use 
• Combine 
• Integrate 
• Historical 
• Aggregate 
• Complementary 
• Broaden 
• Diversify 
• Greater 
Sophistication 
• Improve 
• More Robust 
• Variability 
• Leapfrog 
• Extreme 
• Destabilize 
• Off Target 
• Contrary 
• User involvement 
• Shift
Brainzooming™ 
What’s It Like? 
@Brainzooming © Mike Brown, 2014 
Your 
Situation 
Another 
~ Situation 
Fixing things 
Take care of customers 
Employ people 
Learning takes place 
Make money
• Describe an issue or opportunity. 
• Generalize it and identify a 
comparable situation. 
• How would another organization 
address it? 
Brainzooming™ 
What’s It Like? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
What Happens Next? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Pursuing Smart 
Possibilities 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Strategic Impact 
Creating vital change 
to meaningfully propel 
an organization forward. 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Sound, Timely Decisions 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
Individual 
Advocacy 
Group 
Perspective
Brainzooming™ 
Prioritizing Ideas 
Tactics Just Do It! 
Why Bother? Future Advantage 
@Brainzooming © Mike Brown, 2014 
Difficulty to 
Implement 
Expected Impact 
Simple 
Complex 
Evolutionary Revolutionary 
http://ow.ly/ndToa
Brainzooming™ 
Pushing for Change 
How can we give 
the idea more of 
an edge? 
@Brainzooming © Mike Brown, 2014 
Why is this? 
Could there be 
long-term 
potential? 
What change 
could move it up 
and to the left? 
Difficulty to 
Implement 
Comfort with the Idea 
Simple 
Complex 
Low High 
http://ow.ly/ndToa
“Critical” and Beneficial Thinkers 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
http://ow.ly/ndJRx
Brainzooming™ 
@Brainzooming © Mike Brown, 2014 
http://www.artinthepicture.com/artists/Keith_Haring/buddies.jpeg 
Whole Brain Metrics
Brainzooming™ 
A Metrics Menu 
Quantitative Qualitative 
@Brainzooming © Mike Brown, 2014 
Culture # participants 
% trained 
Participant stories 
Buzz 
Process # ideas in development 
Pipeline ratios 
# Patents 
Learnings 
Prototypes 
Returns ROI 
% Sales 
Success stories 
Learnings
Staying Agile 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
When New and Innovative 
Becomes Status Quo 
@Brainzooming © Mike Brown, 2014 
• Is a prior innovation . . . 
– Still linked to something important? 
– Failing to deliver maximum value or 
performance? 
– Already matched by competitors? 
– So old no one remembers before it happened?
Brainzooming™ 
What Matters 
for Your 
Organization? 
@Brainzooming © Mike Brown, 2014
• Our core purpose, values, and/or vision 
• The brand, its representation, or promise 
• Key audiences - broadly and/or directly 
• Our ability to attract customers and prospects 
• Potential dissatisfaction of customers and prospects 
• Our financial prospects 
• Resources / raw materials in dramatic ways 
• The organizational structure or alignment 
Brainzooming™ 
How will this impact . . . ? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
What 
matters? 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Benefits of Constraints 
@Brainzooming © Mike Brown, 2014
•Plus 
•Minus 
• Interesting 
•Recommendation 
Brainzooming™ 
PMIR 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
PMIR 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Celebrating 
Progress and 
Success 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
Celebrating 
• Success 
• Progress, Determination 
and Culture 
• Trying and Learning 
@Brainzooming © Mike Brown, 2014
“I developed the practice of writing notes to 
our employees. Over 10 years, it amounted to 
more than 30,000 notes, and we had only 20,000 
employees. Wherever I’d go in the world, in employee cubicles 
you’d find my handwritten notes 
posted on their bulletin boards.” 
Brainzooming™ 
- Douglas Conant 
Former CEO of Campbell’s Soup 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
An Innovative Workplace Culture 
• Provides Direction 
• Invites Broad Participation 
• Meaningfully Engages and Involves 
• Encourages Change 
• Pursues Smart Possibilities 
• Stays Agile 
• Celebrates Progress and Success 
Brainzooming™ 
@Brainzooming © Mike Brown, 2014
Brainzooming™ 
eBooks Online at: 
Brainzooming.com/CFMA 
@Brainzooming © Mike Brown, 2014
Email: mike.brown@brainzooming.com 
Brainzooming™ 
Blog: www.Brainzooming.com 
Twitter: @Brainzooming 
Phone: 816-509-5320 
@Brainzooming © Mike Brown, 2014

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Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group

  • 1. Creating an Innovative Workplace Culture Brainzooming™ Unwrapped – Mike Brown The Brainzooming Group September 2014 @Brainzooming © Mike Brown, 2014
  • 3. Brainzooming™ eBooks Online at: Brainzooming.com/CFMA @Brainzooming © Mike Brown, 2014
  • 4. Is creating an innovative culture Brainzooming™ @Brainzooming © Mike Brown, 2014 kind of a big deal? What do you think?
  • 6. “Creativity is the most important leadership quality, according to CEOs.” Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 7. “Seventy-eight percent of Millennials were strongly influenced byhow innovative a company was when deciding if they wanted to work there.” ” Brainzooming™ The Deloitte Millennial Survey, 2014 @Brainzooming © Mike Brown, 2014
  • 8. “Employing a worker in a creative occupation is an innovation input in a similar manner to employing a scientist.” Brainzooming™ The Creative Economy Report, London School of Economics, 2008 @Brainzooming © Mike Brown, 2014
  • 9. Brainzooming™ @Brainzooming © Mike Brown, 2014 But . . .
  • 11. Brainzooming™ Photo by: diesel | Source: photocase.com @Brainzooming © Mike Brown, 2014
  • 12. Able to create fundamental, valuable improvements compared to the status quo. Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 13. Innovative Workplace Brainzooming™ 7 Keys in Creating an Culture @Brainzooming © Mike Brown, 2014
  • 14. Brainzooming™ Providing Direction @Brainzooming © Mike Brown, 2014
  • 15. Big Ideas vs.Big Vision Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 16. Mission Statement Brand Promise Brainzooming™ Core Purpose Vision Statement @Brainzooming © Mike Brown, 2014 The reason for existence A bold promise of the future The best of what is done now The customer expectation and experience
  • 17. “We need to be more innovative!” Brainzooming™ @Brainzooming © Mike Brown, 2014 isn’t a BIG statement. It’s another way of saying . . .
  • 18. “Innovation is hard to define, but we’ll know it when we see it.” Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 19. Brainzooming™ Challenging Stretch @Brainzooming © Mike Brown, 2014
  • 21. Based on Existing Technology for Trips to the “Grocery Store” Brainzooming™ A 50,250 lb. Mini-Van http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg @Brainzooming © Mike Brown, 2014
  • 22. “What are we trying Brainzooming™ The Basic Question to achieve?” @Brainzooming © Mike Brown, 2014
  • 23. Brainzooming™ @Brainzooming © Mike Brown, 2014 Tesco
  • 24. • Pick one of your big statements. • Perform a quick assessment. Brainzooming™ Assessing Your Big Statement @Brainzooming © Mike Brown, 2014
  • 26. Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Tally your score. • Where are you? • What are the biggest strengths? • What are the next opportunities?
  • 27. Inviting Broad Participation Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 28. Brainzooming™ @Brainzooming © Mike Brown, 2014 “I not only use all the brains I have, but all I can borrow.” - Woodrow Wilson
  • 29. Brainzooming™ Spread the Thinking @Brainzooming © Mike Brown, 2014
  • 30. Brainzooming™ Diverse Perspectives Business Experience @Brainzooming © Mike Brown, 2014 Strategic, Innovative Thinking Functional Expertise Creative Energy
  • 31. Brainzooming™ Seek Out Hidden Experts @Brainzooming © Mike Brown, 2014
  • 32. Brainzooming™ “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs @Brainzooming © Mike Brown, 2014
  • 33. How can you turn a large gathering into a Expand the concepts with new ideas All in 45 minutes at the end of 3 active days Brainzooming™ massive focus group? 120 People 40+ concepts to gain reactions @Brainzooming © Mike Brown, 2014
  • 34. How can you turn a large gathering into a Brainzooming™ massive focus group? @Brainzooming © Mike Brown, 2014
  • 35. How can you turn a large gathering into a Brainzooming™ massive focus group? @Brainzooming © Mike Brown, 2014
  • 36. Brainzooming™ Glimpse the Future @Brainzooming © Mike Brown, 2014
  • 37. • Quickly note a “go-to” person for each perspective. Brainzooming™ Who completes your team? @Brainzooming © Mike Brown, 2014
  • 38. Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Review the names. • Any apparent gaps? • How broad is your team? • Can you broaden the team’s diversity?
  • 39. Brainzooming™ Meaningfully Engaging and Involving @Brainzooming © Mike Brown, 2014
  • 41. Brainzooming™ Where do we and don’t we create value? @Brainzooming © Mike Brown, 2014
  • 42. Brainzooming™ Value Signal Little or No Value Created Close to Adding Value Create Incredible Value @Brainzooming © Mike Brown, 2014 Stop sign with a post it on it
  • 43. Brainzooming™ What’s YOUR experience? @Brainzooming © Mike Brown, 2014
  • 46. Brainzooming™ What will have happened? @Brainzooming © Mike Brown, 2014
  • 47. Outrageous Success! Failed Brainzooming™ If we have ____, what will have happened? @Brainzooming © Mike Brown, 2014
  • 48. Brainzooming™ What didn’t these ask for? (Fill in the blank) Ideas @Brainzooming © Mike Brown, 2014
  • 49. • Ideas (of any type) • Challenges and opportunities • Customer requests • Problems • Workarounds • Fixes Brainzooming™ Ask for . . . @Brainzooming © Mike Brown, 2014
  • 50. • Enough detail to take a next step Brainzooming™ @Brainzooming © Mike Brown, 2014 • What’s been tried? • What to watch out for? • A name to follow up
  • 51. Encouraging Change Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 52. Brainzooming™ @Brainzooming © Mike Brown, 2014 “It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” - Gordon Mackenzie “Creative Paradox”
  • 53. Brainzooming™ Creating Change Experiment Transform @Brainzooming © Mike Brown, 2014 Incremental Modifications Create a Burning Platform Frustration with the Status Quo Perceived Need for Dramatically Different Results High Low Low High http://ow.ly/ndToa
  • 54. Protecting Questions & Ideas Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 55. Brainzooming™ Sharing Messy Thinking @Brainzooming © Mike Brown, 2014
  • 56. Brainzooming™ Small, Possible Steps @Brainzooming © Mike Brown, 2014
  • 57. Brainzooming™ Learning from Mistakes @Brainzooming © Mike Brown, 2014
  • 58. How are you at encouraging change? • Stating objectives without detailing the answers • Challenging the status quo • Cultivating diversity • Asking rich questions • Encouraging contradictory views • Letting leaders be owners • Listening to ideas with timely responses • Speaking now and forever holding your peace • Deciding once, not multiple times Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 59. • Are you universally strong or weak? Brainzooming™ Next Steps @Brainzooming © Mike Brown, 2014 • Where are the challenges? • Where have you made changes and seen successes?
  • 60. Brainzooming™ @Brainzooming © Mike Brown, 2014 "The best way to have a good idea is to have lots of ideas." Linus Pauling
  • 61. Brainzooming™ “ . . . by pitting multiple scenarios of the future against one another and leaving many different doors open, you can prepare yourself for a future that is inherently unpredictable. Brainstorming pays off. And the more possibilities you can entertain, the less likely you are to be blindsided.” - August 30, 1999 @Brainzooming © Mike Brown, 2014 http://ow.ly/ndHCK
  • 62. Brainzooming™ Looking Differently @Brainzooming © Mike Brown, 2014
  • 63. Brainzooming™ Different Views @Brainzooming © Mike Brown, 2014 • Move Further Away • Look Closer • Look from a Different Height • Look from a Different Perspective
  • 65. Brainzooming™ Narrowing Broadening Modifying @Brainzooming © Mike Brown, 2014 • Focused • Niche • Repurpose • Simplify • Streamline • Re-use • Combine • Integrate • Historical • Aggregate • Complementary • Broaden • Diversify • Greater Sophistication • Improve • More Robust • Variability • Leapfrog • Extreme • Destabilize • Off Target • Contrary • User involvement • Shift
  • 66. Brainzooming™ What’s It Like? @Brainzooming © Mike Brown, 2014 Your Situation Another ~ Situation Fixing things Take care of customers Employ people Learning takes place Make money
  • 67. • Describe an issue or opportunity. • Generalize it and identify a comparable situation. • How would another organization address it? Brainzooming™ What’s It Like? @Brainzooming © Mike Brown, 2014
  • 68. Brainzooming™ What Happens Next? @Brainzooming © Mike Brown, 2014
  • 70. Pursuing Smart Possibilities Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 71. Strategic Impact Creating vital change to meaningfully propel an organization forward. Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 72. Sound, Timely Decisions Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 73. Brainzooming™ @Brainzooming © Mike Brown, 2014 Individual Advocacy Group Perspective
  • 74. Brainzooming™ Prioritizing Ideas Tactics Just Do It! Why Bother? Future Advantage @Brainzooming © Mike Brown, 2014 Difficulty to Implement Expected Impact Simple Complex Evolutionary Revolutionary http://ow.ly/ndToa
  • 75. Brainzooming™ Pushing for Change How can we give the idea more of an edge? @Brainzooming © Mike Brown, 2014 Why is this? Could there be long-term potential? What change could move it up and to the left? Difficulty to Implement Comfort with the Idea Simple Complex Low High http://ow.ly/ndToa
  • 76. “Critical” and Beneficial Thinkers Brainzooming™ @Brainzooming © Mike Brown, 2014 http://ow.ly/ndJRx
  • 77. Brainzooming™ @Brainzooming © Mike Brown, 2014 http://www.artinthepicture.com/artists/Keith_Haring/buddies.jpeg Whole Brain Metrics
  • 78. Brainzooming™ A Metrics Menu Quantitative Qualitative @Brainzooming © Mike Brown, 2014 Culture # participants % trained Participant stories Buzz Process # ideas in development Pipeline ratios # Patents Learnings Prototypes Returns ROI % Sales Success stories Learnings
  • 79. Staying Agile Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 80. Brainzooming™ When New and Innovative Becomes Status Quo @Brainzooming © Mike Brown, 2014 • Is a prior innovation . . . – Still linked to something important? – Failing to deliver maximum value or performance? – Already matched by competitors? – So old no one remembers before it happened?
  • 81. Brainzooming™ What Matters for Your Organization? @Brainzooming © Mike Brown, 2014
  • 82. • Our core purpose, values, and/or vision • The brand, its representation, or promise • Key audiences - broadly and/or directly • Our ability to attract customers and prospects • Potential dissatisfaction of customers and prospects • Our financial prospects • Resources / raw materials in dramatic ways • The organizational structure or alignment Brainzooming™ How will this impact . . . ? @Brainzooming © Mike Brown, 2014
  • 83. Brainzooming™ What matters? @Brainzooming © Mike Brown, 2014
  • 84. Brainzooming™ Benefits of Constraints @Brainzooming © Mike Brown, 2014
  • 85. •Plus •Minus • Interesting •Recommendation Brainzooming™ PMIR @Brainzooming © Mike Brown, 2014
  • 86. Brainzooming™ PMIR @Brainzooming © Mike Brown, 2014
  • 87. Brainzooming™ Celebrating Progress and Success @Brainzooming © Mike Brown, 2014
  • 88. Brainzooming™ Celebrating • Success • Progress, Determination and Culture • Trying and Learning @Brainzooming © Mike Brown, 2014
  • 89. “I developed the practice of writing notes to our employees. Over 10 years, it amounted to more than 30,000 notes, and we had only 20,000 employees. Wherever I’d go in the world, in employee cubicles you’d find my handwritten notes posted on their bulletin boards.” Brainzooming™ - Douglas Conant Former CEO of Campbell’s Soup @Brainzooming © Mike Brown, 2014
  • 91. An Innovative Workplace Culture • Provides Direction • Invites Broad Participation • Meaningfully Engages and Involves • Encourages Change • Pursues Smart Possibilities • Stays Agile • Celebrates Progress and Success Brainzooming™ @Brainzooming © Mike Brown, 2014
  • 92. Brainzooming™ eBooks Online at: Brainzooming.com/CFMA @Brainzooming © Mike Brown, 2014
  • 93. Email: mike.brown@brainzooming.com Brainzooming™ Blog: www.Brainzooming.com Twitter: @Brainzooming Phone: 816-509-5320 @Brainzooming © Mike Brown, 2014