1. Pros and cons of fragmentationin mobile industry.
Number of people using mobile devices have been increasing exponentially, so
are the companies entering into this market . There is an huge competition in the
market for platformdependent mobile applications. Although customers may
benefit fromthis huge competition. But proliferation of mobile operating system
becomes vital .
Fragmentation is commonly experienced in ITindustry and computer related
firms. This is due to fact that there is huge variation in standards and platforms in
mobile industry.
Let’s discuss this.
Firms or developers having unusualskills are able to cater this market. Although
fragmentation in mobile marketis not good, as it prevents developers from
reaching all consumers equally.
Due to this fragmentation, many marketers claimed that they can’tenter into the
market due to following reasons.
 Fragentation increases the cost.
 In fragmented market prospectivebuyers will be forced to adopt different
standards and procedures, if they want their application to come into
market.
 Acts an as barrier for small developers as it will increase costand time.
 Learning costof developer increaseas he has to learn different
technologies to work on differentplatforms.
 In fragmented market, it’s often difficult to predict which platform will
dominate and if unfortunately developer choosesuch a platformwhich
phased out later then there will be huge wastageof resources and money.
 Fragmentation in mobile industry prevents highly technical developers
fromentering into the market because it is difficult to port applications
across differentplatforms.

2. Fragmentation in the mobile industry is a new phenomenon as in early
2000 therethere were few mobile operating systems palm, window
mobiles and blackberry. Dueto this variability no platform can become
completely dominantin any area, this creates difficulty for developers to
enter into the market with full potential.
Moreover separate digital distribution channel for each mobile platform
adds on to the costas they have to comply with the rules of distribution
channel and are bound to pay some amountof their total revenue to each
store.
Now the question arises over here that how to tackle this market
fragmentation .Onesolution might be that we should startfocusing on
making mobile web applications instead of native web applications.
You need any latest web browser to view web applications.
Mobile web application development have become more vital in recent
times because of their supportfor scripting language such as javascript.
But building web mobile applications are extremely difficult for complex
applications, another step put forward by WholesaleApplications
Community and the cooperation of many of the major firms in the mobile
development market, they joined hands and this effortis being made to
deal with fragmentation in the industry, if this interests continue that day is
not far when negative impact of fragmentation in mobile industy will be
lessened.