We’re entering a new era. Technology has enabled us to interact, innovate and share knowledge in whole new ways – creating a dynamic shift in mindset. People are empowered, business is liberated and society is more connected than ever. At Ericsson, we’re just beginning to explore the possibilities of what we call the Networked Society

1. On the brink of
a Networked Society
Mikael Eriksson Björling
Expert Consumer Behavior
Networked Society Evangelist
mikael.eriksson.bjorling@ericsson.com SAIL Summer School
@mikaeleb Santander June 26th 2012
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

2. 21 years ago
GSM
Linus Torvald
Tim Berners Lee
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

3. Today
2 B Internet 80% Population 5+ B Mobile
users coverage subscriptions
8 years of content E-readers 200.000 SMS
upload everyday surpassing book each second
sales
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4. Changing behavior
DIGITAL NATIVES CONNECTED 24/7
ACTIVE MOBILE
TIME & SPACE
COLLABORATIVE
INDEPENDENT
SHARING DIGITAL APPEARANCE
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5. Liza Alert, Moscow
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6. Alexey, Russia
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7. Changing business
PERSONAL EFFICIENCY MOBILE
GENERATION SHIFT PROPOSITION REACH
M-2-M NEW VALUE NETWORKS
NEW BUSINESS PROCESSES
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8. Connected
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

9. Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

10. Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

11. Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11

12. Technology trends
BROADBAND COVERAGE EVERYTHING CONNECTED
PROCESSING EMBEDDED
CAPACITY TECHNOLOG
Y
SMARTER DEVICES HIGH SPEED
BANDWIDTH DEMAND
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12

13. New mindset
EMPOWERED EXPANDING ENABLING
INDIVIDUALS BUSINESS TECHNOLOGY
+ +
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13

14. On the brink of a
networked society
INSTALLATION DEPLOYMENT
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15. Fundamental digital infrastructure
MOBILITY
BROADBAND
CLOUD
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16. Interaction logic
AUGMENTATION
OPEN SOURCE TRANSACTION
PRESENCE MOBILITY IDENTITY
BROADBAND
DATA LOCATION
CLOUD
INFORMATION ACTIVITY
CONTEXT PREFERENCES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16

17. Interaction infrastructure
AUGMENTATION
OPEN SOURCE TRANSACTION
PRESENCE Mobility IDENTITY
INTERACTION
Broadband
DATA INFRASTRUCTURE LOCATION
Cloud
INFORMATION ACTIVITY
CONTEXT PREFERENCES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17

18. Activities in society
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
EDUCATION INTERACTION UTILITIES
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18

19. Networked Society
INTERACTING
COLLABORATION INTEGRITY
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
LEARNING EDUCATION INTERACTION UTILITIES TRUST
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
SOCIALIZING COMPETENCE
INNOVATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19

20. Addressing global challenges
Think what if!
› CLIMATE, ENVIRONMENT
› AEGING POPULATION
› SCARCE RESORCES
– Water, Power, Raw material
› PUBLIC Sector
– Health, education, safety
› URBANIZATION
› POVETRY
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20

21. Networked Society
GLOBAL CHALLENGES TRANSFORMATION
INCLUSION INNOVATION
INTERACTION
broadband mobility cloud
INFRASTRUCTURE
INTEGRITY COLLABORATION
TRUST SCALE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21

22. opportunities
NETWORKED SCHOOL
NETWORKED HEALTHCARE NETWORKED UTILITIES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22

23. Vision
In the networked society people, knowledge,
devices, and information are networked for the
growth of society, life and business
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23