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How a researcher can create a personal brand

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Miia Äkkinen
Miia Äkkinen

My experiences about creating personal brand as a researcher with social network services

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How a ResearcherCanCreate a PersonalBrand on Social media? Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economics Feb 28, 2011
Offlineactivities Academicpublications Academicconferences and seminars Business writings Business conferences
My situation Working at home Notattendingconferences a lot Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.
My trialswithonlineactivities A personal Facebook profile (Finnish) Newsletter (e-mail) (Finnish) A blog for studies (English) A blog for business (Finnish) A personalTwitteraccount (Finnish, English) A personal Facebook page (English) A Facebook page for business (Finnish) A Twitteraccount for business (Finnish)
What I am doingnow to strengthen my personalbrand as a social media researcher and expert? Linkedinaccount Personal Facebook page Twitteraccount(find the rightpeople to follow) Blogging Status updatesrelated to research in FB, T, L Tellabout new blogposts on FB, T, L
My nextsteps A goodplan for contentcreation Getowndomain Paid vs. owned vs. earnedpublicity Analyzingprocedures Networkingwithotherresearchers Takepart in LinkedIn discussions in relevantgroups Comment on otherblogs
Yournextsteps? Createpresence in LinkedIn, Twitter, Facebook Join relevant LinkedIn groups Findfollowers on Twitter Startbloggingaboutyourtopic Connectthesetools Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi

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How a researcher can create a personal brand

  • 1. How a ResearcherCanCreate a PersonalBrand on Social media? Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economics Feb 28, 2011
  • 2. Offlineactivities Academicpublications Academicconferences and seminars Business writings Business conferences
  • 3. My situation Working at home Notattendingconferences a lot Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.
  • 4. My trialswithonlineactivities A personal Facebook profile (Finnish) Newsletter (e-mail) (Finnish) A blog for studies (English) A blog for business (Finnish) A personalTwitteraccount (Finnish, English) A personal Facebook page (English) A Facebook page for business (Finnish) A Twitteraccount for business (Finnish)
  • 5. What I am doingnow to strengthen my personalbrand as a social media researcher and expert? Linkedinaccount Personal Facebook page Twitteraccount(find the rightpeople to follow) Blogging Status updatesrelated to research in FB, T, L Tellabout new blogposts on FB, T, L
  • 6. My nextsteps A goodplan for contentcreation Getowndomain Paid vs. owned vs. earnedpublicity Analyzingprocedures Networkingwithotherresearchers Takepart in LinkedIn discussions in relevantgroups Comment on otherblogs
  • 7. Yournextsteps? Createpresence in LinkedIn, Twitter, Facebook Join relevant LinkedIn groups Findfollowers on Twitter Startbloggingaboutyourtopic Connectthesetools Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi