1. BabyChicks

2. BabyChicks
Foster a baby chick: a family experience
• At BabyChicks, we want to
contribute to the happiness of
your children and your family by
taking care of animals and the
environment.
• Buy a baby chicken pet and
foster it in your home. It is the
sweetest and most suitable pet
for toddlers.
• BabyChicks provides you with
all that is necessary at an
affordable price. You will only
need to keep your pet warm
and give your love to it.

3. BabyChicks
Let your child enjoy and care of nature
• BabyChicks will help you to
teach your children to be
responsible and respect
Nature.
• Your pet will help to reduce
and recycle your waste, and
if you choose a female baby
chicken, when she grows
your family will have your
own fresh eggs for free!
• This can be an activity for all
your family.

4. BabyChicks
Is it difficult to have this pet?
• Your baby chick is cheap and
easy to maintain. Just keep it
warm and love it.
• You don't need much space,
and with our welcome pack
your family will have all that is
needed (chicken, cage, food) to
take care of the pet and start
enjoying this experience.
• Once your chick has
grown up you can keep it
to have your own fresh
and free eggs or return it
to us at a small fee.

5. BabyChicks
But...
• Do I need to vaccine it, so it wouldn't transmit any disease to my children?
Yes, it's quite easy to keep the chick healthy with periodic vaccines and
your children can play with it always if there's any adult round there.
• How would I receive it (will it suffer)?
We take care of our chicks until they get to you. They will be ok, and will
arrive at your home in a package that is its house.
• How will I feed it?
Our welcome pack includes the food for your chick. As it grows up, it can
also be feeded with fresh vegetables or even rests of your food.
• How will I keep it alive (temperature, ...)?
At the same conditions as you. Just a bit warmer during the first week.
More info at our website, babychicks.com.

6. BabyChicks
But...
• How long lives the chick?
Chickens in farms live for 1 or 1 and a
half years. A pet chicken may live from
10 to 15 years.
• What can I do when the chick grows up?
You can keep it and have your own fresh
and free eggs or return it to us at a small
fee.
• Could it hurt my children?
As any other pet, you should be around
when they are playing with it. However,
since you will feed it and take care of it, it
will feel confident with you.

7. BabyChicks
Contact us and start enjoying!
• You can buy your baby chick at: www.babychicks.com
• For only 20$, you can get our Welcome Pack, including your chick, a
cage specially adapted for it, and food for the first week.
• We will deliver your baby pet within 5 days at your home.
• You can also contact with our local partners.
• For more information you would send an email to
help@babychicks.com
Buy before May 31st, and you will receive
an additional caring set (valued at 5$),
second cage and extra food for free!

8. BabyChicks
Annex I: Marketing and diffusion plan
• Target audience: Parents with children 5-10 (25-40), or grandparents
with grandchildren of that age.
• Type and content of the campaigns:
o We need campaigns with the best relation cost-effectiveness. It is
necessary to do campaigns with measurable effectiveness.
o That's why we think the most suitable do the advertisements in Internet,
where services like Google AdWords can quantify the number of hits of our
Ad. Click in the add and you'll go to our presentation.
o Other sites where we will announce will be: websites of magazines,
associations and forums (with thematic relevant to the pets, domestic
animals, ecology, family...)
• Geographic area: We'll start in a smart zone and then, go to expand.
We can manage the distribution network and the delivering to the client
• Other formula:
o Open sessions and meetings with parents/children (schools, nurseries).
Campaigns in print media (magazines about family or ecology).
o Presence in local press

9. venture-lab.org
Technology Entrepreneurship Venture Lab 2012
PROJECT 2:
By:
• Jaume Botey.
• Miguel de Diego.
• Luis F. Martínez.
• Pablo Ortíz.
• Lluís Revilla.
• Ernesto S.G.
• Manuel Torres.