1. Culture and Anarchy
In Modern Business
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2. I
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Culture and Anarchy
I
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3. I
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Culture and Anarchy
Fixed Motion
Macrostructure Microstructures
The way things are Different ways of
done around here doing things
By the book A new book
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4. I
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Culture and Anarchy
Victorian Era Political
Melting Pot Dissagregation
Nazism Modern Business
Communism Relativism
Capitalism
Americanism
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5. I
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Culture and Anarchy
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Matthew Arnold. Culture and Anarchy:
an essay in Political and Social Criticism
(New York, NY: Macmillan and Co.,1875)
1875
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6. I
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Culture & Anarchy
―the study of perfection‖ the prevalent ―anarchy‖
of a new democracy
without standards and
without sense of direction
as opposed to
1875
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7. Era 1 Classics 1500—1900
Matthew Arnold. Culture and Anarchy: an essay in Political and Social
Criticism (New York, NY: Macmillan and Co.,1875)
The year was 1867, the year of the Second Reform Bill, which
virtually established the principle of political democracy in
England and made plain how much of the old way of doing
things would have to be given up. This was the year of the
publication of Culture and Anarchy, in which, to a middle class
―besotted with business,‖ Matthew Arnold proposed as a means
of salvation, as a means, indeed, of survival, the knowledge
of the best that has been thought and said in the world.
1875 Lionel Trilling
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8. Era 1 Classics 1500—1900
Matthew Arnold. Culture and Anarchy: an essay in Political and Social
Criticism (New York, NY: Macmillan and Co.,1875)
Society comprised of three kinds of people:
Barbarians (the aristocracy) – with their high spirit,
serenity and distinguished manners and their
inaccessibility to ideas.
Philistines (the great middle class) – the stronghold
of religious nonconformity, with plenty of energy and
morality but insufficient ―sweetness and light.‖
Populace (the masses) – still raw and blind.
1875
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9. Era 1 Classics 1500—1900
Matthew Arnold. Culture and Anarchy: an essay in Political and Social
Criticism (New York, NY: Macmillan and Co.,1875)
Arnold saw in the Philistines the key to the whole
position; they were now the most influential section
of society; their strength was the nation’s strength,
their crudeness its crudeness: Educate and humanize
the Philistines, therefore. Arnold saw in the idea of
―the State,‖ and not in any one class of society, the
true organ and repository of the nation’s collective
―best self.‖
1875
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10. Era 1 Classics 1500—1900
Matthew Arnold. Culture and Anarchy: an essay in Political and Social
Criticism (New York, NY: Macmillan and Co.,1875)
Latin and Greek Homer & Virgil & Sophocles, etc.
John Milton
Modern Literature Henry David Thoreau
Nathaniel Hawthorne
Wordsworth, Byron, Keats, Shelley, Coleridge Chaucer
Great classic literature of the modern period
Yeats and Eliot, Joyce and Proust and Kafka
D. H. Lawrence, Thomas Mann, and Andre Gide
Saul Bellow, J. D. Salinger, Arthur Miller
1875 Balzac, Stendhal, Dostoevski, Rimbaud
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11. Ultimate
Business
Bibliography
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12. The following pages comprise a list of books and their
authors and publishers. These books are about business or
related to business. They are listed chronologically from past
to present. This is a representative list and it is far from
all-inclusive; but nonetheless, it is an attempt at defining the
best business books of all time.
The effort in creating this list is dedicated to all the men and
women who have ever used the written word to try to improve
the human condition, to advance the furtherance of economics
and the social sciences, and to increase the efficiency,
effectiveness, and humanization of business.
John Paul Gillis
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13. H
Social Relations Course XIV
Psychology Department of
Sociology Social Science
Anthropology And Economics
Harvard Business School Sloan School of Management
Mass Ave
Massachusetts
Harvard University Institute of Technology
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14. Ultimate
Business
Bibliography
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15. Reference Eras
Era 1 Classics 1500—1900
Era 2 Pioneers 1900—1945
Era 3 Pre-Moderns 1945—1982
Era 4 Moderns 1982—1995
Era 5 Post-Moderns 1995—2009+
YEAR
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16. Era 1 Classics 1500—1900
Niccolo Machiavelli. Il principe (The Prince) (ed. W. K. Marriott)
(London: UK: J. M. Dent, 1908)). (Orig. 1513).
Rene Descartes. Discourse on the Method (of Rightly Conducting the
Reason and Seeking the Truth in the Sciences) (London: J. M. Dent,
1916). (Orig. 1637).
Thomas Hobbes. Leviathan; or the Matter, Forme, and Power of a
Commonwealth, Ecclesiasticall and Civil (Oxford: Clarendon Press,
1909). (Orig. 1651).
John Locke. An Essay Concerning Human Understanding (Oxford:
Clarendon Press, 1894). (Orig. 1690).
David Hume. A Treatise of Human Nature (Oxford: Clarendon Press,
2nd ed.1896). (Orig. 1739-1740).
Charles de Secondat, baron de Montesquieu. The Spirit of Laws
(London: G. Bell, 1914). (Orig. 1748).
1513
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17. Era 1 Classics 1500—1900
Niccolo Machiavelli. Il principe (The Prince (ed. W. K. Marriott)
(London: UK: J. M. Dent, 1908)). (Orig. 1513).
Rene Descartes. Discourse on the Method (of Rightly Conducting the
Reason and Seeking the Truth in the Sciences) (London: J. M. Dent,
1916). (Orig. 1637).
Thomas Hobbes. Leviathan; or the Matter, Forme, and Power of a
Commonwealth, Ecclesiasticall and Civil (Oxford: Clarendon Press,
1909). (Orig. 1651).
John Locke. An Essay Concerning Human Understanding (Oxford:
Clarendon Press, 1894). (Orig. 1690).
David Hume. A Treatise of Human Nature (Oxford: Clarendon Press,
2nd ed.1896). (Orig. 1739-1740).
Charles de Secondat, baron de Montesquieu. The Spirit of Laws
(London: G. Bell, 1914). (Orig. 1748).
1513
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18. Era 1 Classics 1500—1900
Niccolo Machiavelli. Il principe (The Prince (ed. W. K. Marriott)
(London: UK: J. M. Dent, 1908)). (Orig. 1513).
I am not unaware that many have held the opinion that events
are controlled by fortune and by God in such a way that the
prudence of men cannot modify them, indeed, that men have
no influence whatsoever. Because of this they would conclude
that there is no point sweating over things, but that one should
submit to the rulings of chance…Some-times, when thinking of this,
I have myself inclined to this same opinion. Nonetheless,
because free choice cannot be ruled out,
1513
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19. Era 1 Classics 1500—1900
Niccolo Machiavelli. Il principe (The Prince (ed. W. K. Marriott)
(London: UK: J. M. Dent, 1908)). (Orig. 1513).
I believe that it is probably true that fortune is the arbiter of half
the things we do, leaving the other half or so to be controlled by
ourselves…
1513
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20. Era 1 Classics 1500—1900
Niccolo Machiavelli. Il principe (The Prince (ed. W. K. Marriott)
(London: UK: J. M. Dent, 1908)). (Orig. 1513).
Thus it happens that two men, working in different ways, can achieve
the same end, and of two men working in the same way one gets
what he wants and the other does not. This also explains why
prosperity is ephemeral; because if a man behaves with patience and
circumspection and the time and circumstances are such that this
method is called for, he will prosper; but if time and circumstances
change he will be ruined because he does not change his policy…
1513
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21. Era 1 Classics 1500—1900
Jean Jacques Rousseau. The Social Contract (London: George
Allen & Unwin, 1895, 1920). (Orig. 1762).
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Jeremy Bentham. An Introduction to the Principles of Morals and
Legislation (Oxford: Clarendon Press, c1823, 1907). (Orig. 1789).
Robert Owen. A New View of Society (London: R. Watts, 3rd
Ed.,1817).
David Ricardo. Principles of Political Economy and Taxation
(London: G. Bell & Sons, 1903). (Orig. 1817).
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
1762
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22. Era 1 Classics 1500—1900
Jean Jacques Rousseau. The Social Contract (London: George
Allen & Unwin, 1895, 1920). (Orig. 1762).
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Jeremy Bentham. An Introduction to the Principles of Morals and
Legislation (Oxford: Clarendon Press, c1823, 1907). (Orig. 1789).
Robert Owen. A New View of Society (London: R. Watts, 3rd
Ed.,1817).
David Ricardo. Principles of Political Economy and Taxation
(London: G. Bell & Sons, 1903). (Orig. 1817).
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
1776
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23. Era 1 Classics 1500—1900
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Adam Smith was, in his own day and his own way something
of a revolutionary. His doctrine revolutionized European society
as surely as Marx’s in a later epoch. He was, on the economic
side, the philosopher of the capitalist revolution, as John Locke
was its philosopher on the political side.
Wealth of Nations (Introduction by Max Lerner)
1762
1776
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24. Era 1 Classics 1500—1900
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Since a natural order exists whereby the enlightened selfishness
of all men adds up to the maximum good of society, since there
is a ―divine hand‖ (―invisible hand‖) which guides each man in
pursuing his own gain to contribute to the social welfare, it must
follow that government is superfluous except to preserve order
and perform routine functions.
We recognize this, of course, as the unregulated and individualistic
capitalist economy – what Thomas Carlyle has unforgettably
termed ―anarchy plus a constable.‖
1762
1776
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25. Era 1 Classics 1500—1900
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
The colonists carry with them a knowledge of agriculture and of other
useful arts….They carry out with them too the habit of
subordination, some notion of the regular government which
takes place in their own country, of the system of laws which
support it, and of a regular administration of justice; and they naturally
establish something of the same kind in the new settlement.
1762
1776
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26. Era 1 Classics 1500—1900
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Every colonist gets more land than he can possibly cultivate. He
has no rent, and scarce any taxes to pay….He has every motive
to render as great as possible a produce, which is thus to be
almost entirely his own….He is eager, therefore, to collect laborers
and to reward them with the most liberal wages…those laborers
leave and become landlords themselves and to reward, with equal
liberality, other laborers, who soon leave them for the same reason….
1762
1776
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27. Era 1 Classics 1500—1900
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
The liberal reward of labor encourages marriage. The children…are
well fed and properly taken care of, and when they are grown up,
the value of their labour greatly overpays their maintenance, (which)
enables them to establish themselves in the same manner as their
fathers did before them.
1762
1776
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28. Era 1 Classics 1500—1900
Jean Jacques Rousseau. The Social Contract (London: George
Allen & Unwin, 1895, 1920). (Orig. 1762).
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Jeremy Bentham. An Introduction to the Principles of Morals and
Legislation (Oxford: Clarendon Press, c1823, 1907). (Orig. 1789).
Robert Owen. A New View of Society (London: R. Watts, 3rd Ed.,
1817).
David Ricardo. Principles of Political Economy and Taxation
(London: G. Bell & Sons, 1903). (Orig. 1817).
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
1762
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29. Era 1 Classics 1500—1900
Jean Jacques Rousseau. The Social Contract (London: George
Allen & Unwin, 1895, 1920). (Orig. 1762).
Adam Smith. An Inquiry into the Nature and Causes of the Wealth of
Nations (New York, NY: The Modern Library, 1937). (Orig. 1776).
Jeremy Bentham. An Introduction to the Principles of Morals and
Legislation (Oxford: Clarendon Press, c1823, 1907). (Orig. 1789).
Robert Owen. A New View of Society (London: R. Watts, 3rd
Ed.,1817).
David Ricardo. Principles of Political Economy and Taxation
(London: G. Bell & Sons, 1903). (Orig. 1817).
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
1821
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30. Era 1 Classics 1500—1900
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
Hegel’s conception of reality sought to relate and unify man and
nature, spirit and matter, human and divine, time and eternity.
At the foundation of Hegel’s thought was his understanding of
dialectic, according to which all things unfold in a continuing
evolutionary process whereby every state of being inevitably
brings forth its opposite. The interaction between these
opposites then generates a third stage in which the opposites
are integrated – at once overcome and fulfilled – in a richer and
higher synthesis, which in turn becomes the basis for another
process of opposition and synthesis.
Tarnas
1821
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31. Era 1 Classics 1500—1900
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
Thesis Antithesis
Synthesis Thesis Antithesis
Synthesis
1821
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32. Era 1 Classics 1500—1900
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
Children are potentially free and their life directly embodies nothing
save potential freedom. Consequently they are not things and cannot
be the property either of their parents or others. In respect of his
relation to the family, the child’s education has the positive aim of
instilling ethical principles into him in the form of an immediate feeling
for which differences are not yet explicit, so that thus equipped with
the foundation of an ethical life, his heart may live its early years in
love, trust, and obedience.
1821
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33. Era 1 Classics 1500—1900
Georg Wilhelm Friedrich Hegel. The Philosophy of Right (London:
G.Bell & Sons, 1896). (Orig. German, 1821).
In respect of the same relation, this education has the negative aim
of raising children out of the instinctive, physical level on which
they are originally, to self-subsistence and freedom of personality
and so to the level on which they have power to leave the natural
unity of the family.
1821
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34. Era 1 Classics 1500—1900
Henri Comte de Saint-Simon. Du Système Industriel (France, 1821).
Charles Babbage. On the Economy of Machinery and Manufactures
(London: Charles Knight, Pall Mall East, 1832).
Alexis deTocqueville. De la democratie en Amerique (Democracy in
America) (New York, NY: J. & H. G. Langley, 1841). (Orig. 1835).
Auguste Comte. The Positive Philosophy of Auguste Comte (3 vol.
English, 1896) (Orig. 6 vol. French, 1842).
Thomas Carlyle. Past and Present (Boston, MA: Houghton Mifflin,
1965). (Orig. 1843).
1821
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35. Era 1 Classics 1500—1900
John Stuart Mill. Principles of Political Economy (New York, NY:
Appleton, 1883). (Orig. 1848).
John Henry (Cardinal) Newman. The Idea of a University (Chicago,
IL: Loyola University Press, 1927). (Orig. 1858).
Karl Marx. Das Kapital (vol.1) (English, 1886). (Orig. German, 1867).
Herbert Spencer. The Study of Sociology (New York, NY: D. Appleton &
Co., 1873).
Matthew Arnold. Culture and Anarchy: an essay in Political and Social
Criticism (New York, NY: Macmillan and Co.,1875)
Henry Metcalfe. The Cost of Manufactures and the Administration of
Workshops, Public and Private (New York, NY: Wiley & Sons, 1885).
Emile Durkheim. De la division du travail social (The Division of Labor
in Society) (New York, NY: The Free Press, 1964, c1933). (Orig.1893).
1848
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36. Era 2 Pioneers 1900—1945
Joseph Slater Lewis. The Commercial Organization of Factories
(London and New York, NY: Spon Books, 1896).
Thorstein Veblen. The Theory of the Leisure Class (New York, NY:
Macmillan, 1899).
Harrington Emerson. Efficiency as a Basis for Operation and Wages
(New York, NY: Engineering Magazine Company, 1900).
Ernest Solvay. Etudes sociales. Notes sur le productivisme et le
comptabilisme (Brussels: Lamertin, 1900).
Max Weber. The Protestant Ethic and the Spirit of Capitalism (London:
Allen and Unwin, 1930). (Orig. 1904-05).
1896
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37. Era 2 Pioneers 1900—1945
William James. Pragmatism: A New Name for Old Ways of Thinking
(New York, NY: Longmans, Green, 1931). (Orig. 1907).
Hugo Diemer. Factory Organization and Administration (New York, NY:
McGraw-Hill, 1910).
Henri Bergson. Creative Evolution (New York, NY: H. Holt & Co.,
1911).
Frederick Winslow Taylor. The Principles of Scientific Management
(New York, NY: Harper & Brothers, 1947). (Orig. 1911).
William James. Essays in Radical Empiricism (New York, NY:
Longmans, Green, 1958). (Orig. 1912).
1907
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38. Era 2 Pioneers 1900—1945
William James. Pragmatism: A New Name for Old Ways of Thinking
(New York, NY: Longmans, Green, 1931). (Orig. 1907).
Hugo Diemer. Factory Organization and Administration (New York, NY:
McGraw-Hill, 1910).
Henri Bergson. Creative Evolution (New York, NY: H. Holt & Co.,
1911).
Frederick Winslow Taylor. The Principles of Scientific Management
(New York, NY: Harper & Brothers, 1947). (Orig. 1911).
William James. Essays in Radical Empiricism (New York, NY:
Longmans, Green, 1958). (Orig. 1912).
1911
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39. Era 2 Pioneers 1900—1945
Frederick Winslow Taylor. The Principles of Scientific Management
(New York, NY: Harper & Brothers, 1947). (Orig. 1911).
What Managers Do
First. They develop a science for each element of a man’s work,
which replaces the old rule-of-thumb method.
Second. They scientifically select and then train, teach, and develop
the workman, whereas in the past he chose his own work and trained
himself as best he could.
Third. They heartily cooperate with the men so as to insure all of the
work being done in accordance with the principles of the science
which has been developed.
1911
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40. Era 2 Pioneers 1900—1945
Frederick Winslow Taylor. The Principles of Scientific Management
(New York, NY: Harper & Brothers, 1947). (Orig. 1911).
Fourth. There is an almost equal division of the work and the
responsibility between the management and the workmen. The
management take over all work for which they are better fitted than
the workmen, while in the past almost all of the work and the greater
part of the responsibility were thrown upon the men….
To summarize: Under the management of ―initiative and incentive‖
practically the whole problem is ―up to the workman,‖ while under
scientific management fully one-half of the problem is ―up to the
management.‖
1911
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41. Era 2 Pioneers 1900—1945
Dexter Simpson Kimball. Principles of Industrial Organization (New
York, NY: McGraw-Hill, 1913).
Henry Hugo Munsterberg. Psychology and Industrial Efficiency
(Boston, MA: Houghton Mifflin, 1913).
Louis Dembitz Brandeis. Business - A Profession (Boston, MA:
Small, Maynard & Co., 1914).
Alexander Hamilton Church. The Science and Practice of
Management (New York, NY: Engineering Magazine Company (later
pub., Dunlop), 1914).
Lillian Moller Gilbreth. The Psychology of Management (New York,
NY: Sturgis & Walton, 1914).
1913
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42. Era 2 Pioneers 1900—1945
Henry Laurence Gantt. Industrial Leadership (New Haven, CT: Yale
University Press, 1916).
John Broadus Watson. Psychology, from the Standpoint of a
Behaviorist (Philadelphia, PA: Lippincott, 1919).
Benjamin Seebohm Rowntree. The Human Factor in Business:
Experiments in Industrial Democracy (London: Longmans, Green,
1921).
James Oscar McKinsey. Budgetary Control (New York, NY: Ronald
Press, 1922).
Max Weber. Theory of Social and Economic Organization (Glencoe,
IL: The Free Press, 1947, (Orig. 1922
1916
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43. Era 2 Pioneers 1900—1945
Claude C. Hopkins. Scientific Advertising (New York, NY: Lord &
Thomas, 1923).
Oliver Sheldon. The Philosophy of Management (London: Pitman,
1923).
Mary Parker Follett. Creative Experience (London and New York,
NY: Longmans, Green, 1924).
Henri Fayol. General and Industrial Management (Administration)
(London: Pitman, 1949, (Paris: Dunod, 1925)).
Sam A. Lewisohn. The New Leadership in Industry (New York, NY:
E. P. Dutton & Co., 1926).
1923
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44. Era 2 Pioneers 1900—1945
Claude C. Hopkins. Scientific Advertising (New York, NY: Lord &
Thomas, 1923).
Oliver Sheldon. The Philosophy of Management (London: Pitman,
1923).
Mary Parker Follett. Creative Experience (London and New York,
NY: Longmans, Green, 1924).
Henri Fayol. General and Industrial Management (Administration)
(London: Pitman, 1949, (Paris: Dunod, 1925)).
Sam A. Lewisohn. The New Leadership in Industry (New York, NY:
E. P. Dutton & Co., 1926).
1924
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45. Era 2 Pioneers 1900—1945
Mary Parker Follett. Creative Experience (London and New York,
NY: Longmans, Green, 1924).
It now seems clear that we must look for purpose within the process
itself. We see experience as an interplay of forces, as the activity
of relating leading through fresh relatings to a new activity,
not from purpose to deed and deed to purpose with a fatal gap
between, as if life moved like the jerks of mechanical toys with
only an external wire-puller to account for the jerks,
or a too mysterious psychic energy.
1924
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46. Era 2 Pioneers 1900—1945
Mary Parker Follett. Creative Experience (London and New York,
NY: Longmans, Green, 1924).
What we possess always creates the possibilities of fresh
satisfactions. The need comes as need only when the possible
satisfaction of need is already there. There is no gap in the process.
The automobile does not satisfy wants only, it creates wants….
The automobile was not invented to solve the farmers’ problems.
The purpose in front will always mislead us. Psychology now gives
us end as moment in process.
1924
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Integrity · Insight
47. Era 2 Pioneers 1900—1945
Teijiro Ueda. Kabushiki kaisha keizairon (Economic Theory of the
Corporation) (Tokyo: Nihon Hyuron-sha, 1928).
John Dewey. The Quest for Certainty (New York, NY: Minton, Balch &
Company, 1929).
Hyacinthe Joseph Dubreuil. Standards: le travail americain vu par un
ouvrier francais (Standards: American Labor as Seen by a French
Worker) (Paris: Grasset, 1929).
Charles Horton Cooley. Sociological Theory and Social Research
(New York, NY: Henry Holt and Company, 1930).
Edward Albert Filene. The Model Stock Plan (New York, NY: McGraw-
Hill, 1930).
1928
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Integrity · Insight
48. Era 2 Pioneers 1900—1945
Sigmund Freud. Civilization and Its Discontents (New York, NY:
Jonathan Cape & Harrison Smith, 1930). (Orig. German, 1930).
James David Mooney and Alan C. Reiley. Onward Industry: The
Principles of Organization and Their Significance to Modern Industry
(New York, NY: Harper, 1931).
William Henry Leffingwell. Textbook of Office Management (New
York, NY: McGraw-Hill, 1932).
Elton Mayo. The Human Problems of an Industrial Civilization (New
York, NY: Macmillan, 1933). (NY: Viking, 1960).
Paul Sollier and Jose Drabs. La Psychotechnique (Psychotechnics:
Introduction to a Technique for Studying the Human Factor in Work)
(Brussels: Editions du Comite Central Industriel de Belgique. Paris:
Alcan, 1933).
1930
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Integrity · Insight
49. Era 2 Pioneers 1900—1945
Alfred North Whitehead. Adventures of Ideas (New York, NY: The
Free Press, 1967) (orig. pub. 1933).
Lawrence J. Henderson. Pareto’s General Sociology; A
Physiologist’s Interpretation (Cambridge, MA: Harvard University
Press, 1935).
Kurt Lewin. A Dynamic Theory of Personality (New York, NY:
McGraw-Hill, 1935).
Vilfredo Pareto. The Mind and Society (4 vol.) (New York, NY:
Harcourt, Brace, 1935).
Ordway Tead. The Art of Leadership (New York, NY: McGraw-Hill,
1935).
1933
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Integrity · Insight
50. Era 2 Pioneers 1900—1945
Dale Carnegie. How to Win Friends and Influence People (New York,
NY: Simon and Schuster, 1936).
John Maynard Keynes. General Theory of Employment, Interest and
Money (London: Macmillan and Co., Ltd., 1936).
Raoul Dautry. Metier d’homme (A Man’s Profession) (Paris: Libraire
Plon, 1937).
Napoleon Hill. Think and Grow Rich (orig. pub. 1937; rev. ed., North
Hollywood, CA: Wilshire Book Company, 1966).
Talcott Parsons. The Structure of Social Action (New York, NY:
McGraw-Hill, 1937).
1936
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Integrity · Insight
51. Era 2 Pioneers 1900—1945
Chester I. Barnard. The Functions of the Executive (Cambridge, MA:
Harvard University Press, 1938).
Fritz J. Roethlisberger and William J. Dickson. Management and the
Worker (Cambridge, MA: Harvard University Press, 1939).
James Burnham. The Managerial Revolution (New York, NY: John Day
Company, 1941).
H. C. Metcalf and Lyndall F. Urwick. Dynamic Administration: The
Collected Papers of Mary Parker Follett (London: Pitman, 1941).
Marquis James. Biography of a Business (Indianapolis, IN: Bobbs-
Merrill, 1942).
Joseph Schumpeter. Capitalism, Socialism, and Democracy (New
York, NY: Harper & Brothers, 1942).
1938
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Integrity · Insight
52. Era 2 Pioneers 1900—1945
Chester I. Barnard. The Functions of the Executive (Cambridge, MA:
Harvard University Press, 1938).
Fritz J. Roethlisberger and William J. Dickson. Management and the
Worker (Cambridge, MA: Harvard University Press, 1939).
James Burnham. The Managerial Revolution (New York, NY: John Day
Company, 1941).
H. C. Metcalf and Lyndall F. Urwick. Dynamic Administration: The
Collected Papers of Mary Parker Follett (London: Pitman, 1941).
Joseph Schumpeter. Capitalism, Socialism, and Democracy (New
York, NY: Harper & Brothers, 1942).
1938
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Integrity · Insight
53. Era 2 Pioneers 1900—1945
Chester I. Barnard. The Functions of the Executive (Cambridge, MA:
Harvard University Press, 1938).
President, New Jersey Bell Telephone Company
President of the Rockefeller Foundation
1938
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Integrity · Insight
54. Era 2 Pioneers 1900—1945
Chester I. Barnard. The Functions of the Executive (Cambridge, MA:
Harvard University Press, 1938).
The most strategic factor in human cooperation is executive capacity.
In the nature of the physical world and of the social world as well,
opportunity and ideals outrun the immediate motives and interest and
the practical abilities that are required of leaders. The accumulation
of capital, the invention of processes, the innovations of human
relationships that effective and efficient cooperation need as a
preliminary necessity, call for special abilities in the technologies of
materials, physical forces, economic systems, and organization arts.
1938
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Integrity · Insight
55. Era 2 Pioneers 1900—1945
Chester I. Barnard. The Functions of the Executive (Cambridge, MA:
Harvard University Press, 1938).
Organizations endure, however, in proportion to the breadth of the
morality by which they are governed. This is only to say that
foresight, long purposes, high ideals, are the basis for the
persistence of cooperation.
1938
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Integrity · Insight
56. Era 3 Pre-Moderns 1945—1980
Elton Mayo. The Social Problems of Industrial Civilization (Boston, MA:
Harvard Graduate School of Business Administration, 1945).
Max Wertheimer. Productive Thinking (New York, NY: Harper & Row,
enlarged edition, 1959). (orig. 1945).
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
Karol Adamiecki. Harmonizacja pracy (Harmonization of Labor)
(Warsaw: Instytut Naukowy Organizacji i Kierownictwa, 1948).
Yoichi Ueno. Nohritsu-gaku genron (Principles of Management)
(Tokyo: Nihon Nohritsu Gakko, 1948).
1945
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Integrity · Insight
57. Era 3 Pre-Moderns 1945—1980
Elton Mayo. The Social Problems of Industrial Civilization (Boston, MA:
Harvard Graduate School of Business Administration, 1945).
Max Wertheimer. Productive Thinking (New York, NY: Harper & Row,
enlarged edition, 1959). (orig. 1945).
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
Karol Adamiecki. Harmonizacja pracy (Harmonization of Labor)
(Warsaw: Instytut Naukowy Organizacji i Kierownictwa, 1948).
Yoichi Ueno. Nohritsu-gaku genron (Principles of Management)
(Tokyo: Nihon Nohritsu Gakko, 1948).
1946
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Integrity · Insight
58. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
Efficiency
Long-term
In terms of
Demands
Organizational
Of policy
aims
Efficiency
Day-to-day
In terms of
Conduct of
The administrative
Business
machine
1946
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Integrity · Insight
59. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
War Production - WWII
First came the design – not of machines but of the plane
as an assembly of identical and interchangeable parts.
Then came the analysis of each part as a problem in
mass production, as something produced in a sequence
of elementary and basic operations, performable fast and
accurately by an unskilled or semi-skilled worker.
1946
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Integrity · Insight
60. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
Next came the task of merging the production of each part
into a plant producing the whole – a task involving 3 distinct
problems of organization:
A problem of people working as members of a team
to a common end.
A problem of technical processes.
A problem of materials-flow.
Finally came the job of training thousands of new workers and
hundreds of new supervisors, many of whom had never seen the
inside of a plant before.
1946
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Integrity · Insight
61. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. The Concept of the Corporation (New York, NY:
The John Day Company, 1946).
War Production - WWII
On those four pillars rested every achievement of our war production:
design of the final product as a composite of
interchangeable parts;
design of the production of each part as a series of
simple repetitive operations;
design of a plant to integrate human labor, machines
and materials into one whole;
and training in skills and in teamwork.
1946
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Integrity · Insight
62. Era 3 Pre-Moderns 1945—1980
Robert K. Merton. Social Theory and Social Structure (Glencoe, IL:
The Free Press, 1949).
Dale Carnegie. How to Stop Worrying and Start Living (New York, NY:
Simon and Schuster, 1950).
Erik H. Erikson. Childhood and Society (New York, NY: W.W. Norton &
Company, 1950).
George Homans. The Human Group (New York, NY: Harcourt, Brace,
1950).
Fritz J. Roethlisberger. Management and Morale (Cambridge, MA:
Harvard University Press, 1950).
1949
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Integrity · Insight
63. Era 3 Pre-Moderns 1945—1980
A. V. Feigenbaum. Total Quality Control (New York, NY: McGraw-Hill,
1991). (Orig. 1951).
Kurt Lewin. Field Theory in Social Science (New York, NY: Harper &
Row, 1951).
Talcott Parsons. The Social System (New York, NY: Macmillan, 1951).
John Diebold. Automation (New York, NY: Van Nostrand, 1952).
Norman Vincent Peale. The Power of Positive Thinking (New York,
NY: Prentice-Hall, 1952).
1951
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Integrity · Insight
64. Era 3 Pre-Moderns 1945—1980
Dorwin Cartwright and Alvin Zander. Group Dynamics (Evanston,
IL: Row, Peterson and Company, 1953).
Robert L. Heilbroner. The Worldly Philosophers (New York, NY: Simon
and Schuster (rev. ed. 1961), 1953).
Peter F. Drucker. The Practice of Management (New York, NY:
Harper & Brothers, 1954).
Abraham H. Maslow. Motivation and Personality (New York, NY:
Harper, 1954).
Hrant (Henry) Pasdermadjian. The Department Store: Its Origins,
Evolution, and Economics (London: Newman Books, 1954).
1953
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Integrity · Insight
65. Era 3 Pre-Moderns 1945—1980
Harold Koontz and Cyril O’Donnell. Principles of Management (New
York, NY: McGraw-Hill, 1955).
Peter M. Blau. Bureaucracy in Modern Society (New York, NY:
Random House, 1956).
William H. Whyte, Jr. The Organization Man (New York, NY: Simon
and Schuster, 1956).
Vance Packard. The Hidden Persuaders (New York, NY: David McKay,
1957).
Leon Festinger. A Theory of Cognitive Dissonance (New York, NY:
Harper & Row, 1957).
1955
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Integrity · Insight
66. Era 3 Pre-Moderns 1945—1980
C. Northcote Parkinson. Parkinson’s Law (Boston, MA: Houghton
Mifflin, 1957).
Philip Selznick. Leadership in Administration: A Sociological
Interpretation (New York, NY: Harper & Row, 1957).
Herbert A. Simon. Administrative Behavior (2nd ed.) (New York, NY:
Macmillan, 1957).
John Kenneth Galbraith. The Affluent Society (Boston, MA: Houghton
Mifflin, 1958).
Ronald Lippitt, Jeanne Watson and Bruce Westley. The Dynamics of
Planned Change (New York, NY: Harcourt Brace Jovanovich, 1958).
James G. March and Herbert A. Simon. Organizations (New York, NY:
Wiley, 1958).
1957
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Integrity · Insight
67. Era 3 Pre-Moderns 1945—1980
Jacques Barzun. The House of Intellect (New York, NY: Harper &
Brothers, 1959).
Frederick Herzberg, Bernard Mausner and Barbara Bloch
Snyderman. The Motivation to Work (New York, NY: John Wiley &
Sons, 1959).
C. Wright Mills. The Sociological Imagination (New York, NY: Oxford
University Press, 1959).
Friedrich A. Hayek. The Constitution of Liberty (Chicago, IL: The
University of Chicago Press, 1960).
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
1959
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Integrity · Insight
68. Era 3 Pre-Moderns 1945—1980
Jacques Barzun. The House of Intellect (New York, NY: Harper &
Brothers, 1959).
Frederick Herzberg, Bernard Mausner and Barbara Bloch
Snyderman. The Motivation to Work (New York, NY: John Wiley &
Sons, 1959).
C. Wright Mills. The Sociological Imagination (New York, NY: Oxford
University Press, 1959).
Friedrich A. Hayek. The Constitution of Liberty (Chicago, IL: The
University of Chicago Press, 1960).
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
1960
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Integrity · Insight
69. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
―All the greatest and most important problems of life are
fundamentally insoluble…They can never be solved but
only outgrown. This ―outgrowing‖ proves on further
investigation to require a new level of
consciousness…They are not solved logically on their
own terms, but fade when confronted with a new and
stronger life force.‖
Carl Jung
1960
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Integrity · Insight
70. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
The ingenuity and perseverance of industrial management
in the pursuit of economic ends have changed many scientific
and technological dreams into commonplace realities…
…It is now becoming clear that the application of these same
talents to the human side of enterprise will not only
enhance substantially these materialistic
achievements but will bring us
one step closer to ―the good society.‖
Shall we get on with the job?
1960
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Integrity · Insight
71. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
1. Management is responsible for organizing the elements of
productive enterprise – money, materials, equipment, people
– in the interest of economic ends.
2. People are not by nature passive or resistant to organizational
needs. They have become so as a result of experience in
organizations.
1960
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Integrity · Insight
72. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
3. The motivation, the potential for development, the capacity for
assuming responsibility, the readiness to direct behavior toward
organizational goals are all present in people. Management does
not put them there. It is a responsibility of management to make
it possible for people to recognize and develop these human
characteristics for themselves.
1960
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Integrity · Insight
73. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
4. The essential task of management is to arrange organizational
conditions and methods of operation so that people can achieve
their own goals best by directing their efforts toward
organizational objectives.
1960
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Integrity · Insight
74. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
1960
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Integrity · Insight
75. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
1) The expenditure of physical and mental effort in work
is as natural as play or rest.
2) External control and the threat of punishment are not the
only means for bringing about effort toward organizational
objectives. Man will exercise self-direction and self-control
in the service of objectives to which he is committed.
3) Commitment to objectives is a function of the rewards
associated with their achievement.
1960
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Integrity · Insight
76. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Human Side of Enterprise (New York, NY:
McGraw-Hill, 1960).
Theory Y
4) The average human being learns, under proper
conditions, not only to accept but to seek responsibility.
5) The capacity to exercise a relatively high degree of
imagination, ingenuity, and creativity in the solution of
organizational problems is widely, not narrowly,
distributed in the population.
6) Under the conditions of modern industrial life, the
intellectual potentialities of the average human being
are only partially utilized.
1960
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Integrity · Insight
77. Era 3 Pre-Moderns 1945—1980
Herbert A. Simon. The New Science of Management Decisions (New
York, NY: Harper & Row, 1960).
John Chamberlain. The Enterprising Americans: A Business History of
the United States (New York, NY: Harper & Row, 1974) (Orig. 1961-63).
Rensis Likert. New Patterns of Management (New York, NY: McGraw-
Hill, 1961).
David C. McClelland. The Achieving Society (Princeton, NJ: Van
Nostrand, 1961).
Rosser Reeves. Reality in Advertising (New York, NY: Alfred A. Knopf,
1961).
Carl R. Rogers. On Becoming a Person (Boston, MA: Houghton-Mifflin,
1961).
1960
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Integrity · Insight
78. Era 3 Pre-Moderns 1945—1980
Chris Argyris. Interpersonal Competency and Organizational
Effectiveness (Homewood, IL: Richard D. Irwin, 1962).
Alfred D. Chandler. Strategy and Structure (Cambridge, MA:
Massachusetts Institute of Technology Press, 1962).
Abraham H. Maslow. Toward a Psychology of Being (Princeton, NJ:
Van Nostrand, 1962).
Richard M. Cyert and James G. March. A Behavioral Theory of the
Firm (Englewood Cliffs, NJ: Prentice Hall, 1963).
Harold J. Leavitt. The Social Science of Organizations: Four
Perspectives (Englewood Cliffs, NJ: Prentice-Hall, 1963).
1962
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Integrity · Insight
79. Era 3 Pre-Moderns 1945—1980
Chris Argyris. Interpersonal Competency and Organizational
Effectiveness (Homewood, IL: Richard D. Irwin, 1962).
Alfred D. Chandler. Strategy and Structure (Cambridge, MA:
Massachusetts Institute of Technology Press, 1962).
Abraham H. Maslow. Toward a Psychology of Being (Princeton, NJ:
Van Nostrand, 1962).
Richard M. Cyert and James G. March. A Behavioral Theory of the
Firm (Englewood Cliffs, NJ: Prentice Hall, 1963).
Harold J. Leavitt. The Social Science of Organizations: Four
Perspectives (Englewood Cliffs, NJ: Prentice-Hall, 1963).
1962
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Integrity · Insight
80. Era 3 Pre-Moderns 1945—1980
Alfred D. Chandler. Strategy and Structure (Cambridge, MA:
Massachusetts Institute of Technology Press, 1962).
E. I. du Pont de Nemours & Company
General Motors Corporation
Standard Oil Company (New Jersey)
Sears, Roebuck and Company
1962
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Integrity · Insight
81. Era 3 Pre-Moderns 1945—1980
Alfred D. Chandler. Strategy and Structure (Cambridge, MA:
Massachusetts Institute of Technology Press, 1962).
Strategy Structure
1962
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Integrity · Insight
82. Era 3 Pre-Moderns 1945—1980
Alfred D. Chandler. Strategy and Structure (Cambridge, MA:
Massachusetts Institute of Technology Press, 1962).
Structure
Strategy Systems
Shared
Values
Skills Style
Staff
McKinsey 7S
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Integrity · Insight
83. Era 3 Pre-Moderns 1945—1980
David Ogilvy. Confessions of an Advertising Man (New York, NY:
Atheneum, 1963).
Alfred P. Sloan. My Years with General Motors (New York, NY:
Doubleday & Company, 1963).
Eric L. Trist, Gurth W. Higgin, Hugh Murray and Alexander B.
Pollock. Organizational Choice (London, GB: Tavistock Publications,
1963).
Robert R. Blake and Jane Srygley Mouton. The Managerial Grid
(Houston, TX: Gulf Publishing, 1964).
Peter F. Drucker. Managing for Results (New York, NY: Harper & Row,
1964).
1963
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Integrity · Insight
84. Era 3 Pre-Moderns 1945—1980
Joseph M. Juran. Managerial Breakthrough (New York, NY: McGraw-
Hill, 1964).
Abraham Kaplan. The Conduct of Inquiry (San Francisco, CA:
Chandler Publishing, 1964).
Harold J. Leavitt. Managerial Psychology (Chicago, IL: University of
Chicago Press, 1964)
Marshall McLuhan. Understanding Media: The Extensions of Man
(New York, NY: McGraw-Hill, 1964).
Leonard R. Sayles. Managerial Behavior (New York, NY: McGraw-Hill,
1964).
1964
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Integrity · Insight
85. Era 3 Pre-Moderns 1945—1980
H. Igor Ansoff. Corporate Strategy (New York, NY: McGraw-Hill, 1965).
Bernard M. Bass. Organizational Psychology (Boston, MA: Allyn &
Bacon, 1965).
Abraham H. Maslow. Eupsychian Management (Homewood, IL: Irwin,
1965).
Edgar Schein. Organizational Psychology (Englewood Cliffs, NJ:
Prentice-Hall, 1965).
Richard E. Walton and Robert B. McKersie. A Behavioral Theory of
Labor Negotiations (New York, NY: McGraw-Hill, 1965).
1965
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Integrity · Insight
86. Era 3 Pre-Moderns 1945—1980
Warren G. Bennis. Changing Organizations (New York, NY: McGraw-
Hill, 1966).
Daniel Katz and Robert L. Kahn. The Social Psychology of
Organizations (New York, NY: John Wiley & Sons, 1966).
Frederick Herzberg. Work and the Nature of Man (Cleveland, OH:
World Publishing, 1966).
James M. Landis. The Administrative Process (New Haven, CT: Yale
University Press, 1966).
Douglas M. McGregor. Leadership and Motivation (Cambridge, MA:
Massachusetts Institute of Technology Press, 1966).
1966
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Integrity · Insight
87. Era 3 Pre-Moderns 1945—1980
William J. Barber. A History of Economic Thought (Middlesex, ENG:
Penguin Books, 1967).
Peter F. Drucker. The Effective Executive (New York, NY: Harper&
Row, 1967).
John Kenneth Galbraith. The New Industrial State (Boston, MA:
Houghton Mifflin, 1967, 1971, 2nd ed. rev.)
Paul R. Lawrence and Jay W. Lorsch. Organization and Environment:
Managing Differentiation and Integration (Homewood, IL: Richard D.
Irwin, 1967).
Rensis Likert. The Human Organization, Its Management and Value
(New York, NY: McGraw-Hill, 1967).
1967
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Integrity · Insight
88. Era 3 Pre-Moderns 1945—1980
Douglas M. McGregor. The Professional Manager (New York, NY:
McGraw-Hill, 1967).
Desmond Morris. The Naked Ape (New York, NY: McGraw-Hill, 1967).
Harry Levinson. The Exceptional Executive (Cambridge, MA: Harvard
University Press, 1968).
Gerard I. Nierenberg. The Art of Negotiating (New York, NY: Hawthorn
Books, 1968).
Milton Rokeach. Beliefs, Attitudes, and Values (San Francisco, CA:
Jossey-Bass Inc., 1968).
1967
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89. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. The Age of Discontinuity (New York, NY: Harper &
Row, 1969).
Paul Hersey and Kenneth H. Blanchard. Management of
Organizational Behavior (4th ed.) (Englewood Cliffs, NJ: Prentice-Hall,
1982) (Orig.1969).
Edgar H. Schein. Process Consultation: Its Role in Organization
Development (Reading, MA: Addison-Wesley, 1969).
Karl E. Weick. The Social Psychology of Organizing (New York, NY:
McGraw-Hill, 1969).
Jerry Della Femina. From Those Wonderful Folks Who Gave You Pearl
Harbor (New York, NY: Simon and Schuster, 1970).
1969
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90. Era 3 Pre-Moderns 1945—1980
Alvin Toffler. Future Shock (New York, NY: Random House, 1970).
Robert Townsend. Up the Organization (New York, NY: Alfred A.
Knopf, 1970).
Kenneth R. Andrews. The Concept of Corporate Strategy (Homewood,
IL: Dow Jones-Irwin, 1971). (Rev. ed. 1980).
Antony Jay. Corporation Man (New York, NY: Random House, 1971).
Abraham H. Maslow. The Farther Reaches of Human Nature (New
York, NY: The Viking Press, 1971).
1970
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91. Era 3 Pre-Moderns 1945—1980
Donald Schon. Beyond the Stable State (New York, NY: Random
House, 1971).
B. F. Skinner. Beyond Freedom & Dignity (New York, NY: Alfred A.
Knopf, 1971).
Jay R. Galbraith. Designing Complex Organizations (Reading, MA:
Addison-Wesley, 1973).
Henry Mintzberg. The Nature of Managerial Work (New York, NY:
Harper & Row, 1973).
Russell L. Ackoff. Redesigning the Future (New York, NY: John Wiley
& Sons, 1974).
1971
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92. Era 3 Pre-Moderns 1945—1980
Peter F. Drucker. Management: Tasks, Responsibilities, and Practices
(New York, NY: Harper & Row, 1974).
Lyman W. Porter, Edward E. Lawler III, and Richard J. Hackman.
Behavior in Organizations (New York, NY: McGraw-Hill, 1975).
Warren G. Bennis. The Unconscious Conspiracy: Why Leaders Can’t
Lead (New York, NY: AMACON, 1976).
Marvin D. Dunnette. Handbook of Industrial and Organizational
Psychology (Chicago, IL: Rand McNally, 1976).
Charles B. Handy. Understanding Organizations (4th ed. Oxford,
1995). (London, UK: Penguin Books, 1976).
Richard Beckhard and R. T. Harris. Organizational Transitions:
Managing Complex Change (Reading, MA: Addison-Wesley, 1977).
1974
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93. Era 3 Pre-Moderns 1945—1980
Alfred D. Chandler, Jr. The Visible Hand (Cambridge, MA: Belknap
Press, Harvard University Press, 1977).
Jay R. Galbraith. Organization Design (Reading, MA: Addison Wesley,
1977).
F. J. Roethlisberger. The Elusive Phenomena (Cambridge, MA:
Harvard University Press, 1977).
Chris Argyris and Donald. A. Schon. Organizational Learning: A
Theory of Action Perspective (Reading, MA: Addison-Wesley, 1978).
James MacGregor Burns. Leadership (New York, NY: Harper & Row,
1978).
1977
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94. Era 4 Moderns 1980—1995
Philip B. Crosby. Quality Is Free (New York, NY: McGraw-Hill, 1979).
David Halberstam. The Powers That Be (New York, NY: Alfred A.
Knopf, 1979).
Genichi Taguchi and Yu-in Wu. Introduction to Off-Line Quality Control
(Nagaya, Japan: Central Japan Quality Association, 1979).
Philip Kotler. Marketing Management: Analysis, Planning and Control
(4th ed.) (Englewood Cliffs, NJ: Prentice Hall, 1980).
Michael E. Porter. Competitive Strategy (New York, NY: The Free
Press, 1980).
1979
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95. Era 4 Moderns 1980—1995
James Brian Quinn. Strategies for Change (Homewood, IL: Irwin,
1980).
Lester C. Thurow. The Zero-Sum Society (New York, NY: Basic Books,
1980).
George Gilder. Wealth and Poverty (New York, NY: Basic Books,
1981).
Sonny Kleinfield. The Biggest Company on Earth: A Profile of AT&T
(New York, NY: Holt, Rinehart and Winston, 1981).
Richard Tanner Pascale and Anthony G. Athos. The Art of Japanese
Management (New York, NY: Simon & Schuster, 1981).
1980
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96. Era 4 Moderns 1980—1995
Al Ries and Jack Trout. Positioning: The Battle for your Mind (New
York, NY: McGraw-Hill, 1981).
W. Edwards Deming. Quality, Productivity, and Competitive Position
(Cambridge, MA: M.I.T. Center for Advanced Engineering Study, 1982).
John Naisbitt. Megatrends (New York, NY: Warner Books, Inc., 1982).
Kenichi Ohmae. The Mind of the Strategist (New York, NY: McGraw-
Hill, 1982).
Thomas J. Peters and Robert H. Waterman Jr. In Search of
Excellence (New York, NY: Harper & Row, 1982).
1981
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97. Era 4 Moderns 1980—1995
Al Ries and Jack Trout. Positioning: The Battle for your Mind (New
York, NY: McGraw-Hill, 1981).
W. Edwards Deming. Quality, Productivity, and Competitive Position
(Cambridge, MA: M.I.T. Center for Advanced Engineering Study, 1982).
John Naisbitt. Megatrends (New York, NY: Warner Books, Inc., 1982).
Kenichi Ohmae. The Mind of the Strategist (New York, NY: McGraw-
Hill, 1982).
Thomas J. Peters and Robert H. Waterman Jr. In Search of
Excellence (New York, NY: Harper & Row, 1982).
1982
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98. Era 4 Moderns 1980—1995
Thomas J. Peters and Robert H. Waterman Jr. In Search of
Excellence (New York, NY: Harper & Row, 1982).
The Eight Attributes, ISOE
1. A bias for action
2. Close to the customer
3. Autonomy and entrepreneurship
4. Productivity through people
5. Hands-on, value driven
6. Stick to the knitting
7. Simple form, lean staff
8. Simultaneous loose-tight properties
1982
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99. Era 4 Moderns 1980—1995
Thomas J. Peters and Robert H. Waterman Jr. In Search of
Excellence (New York, NY: Harper & Row, 1982).
Tom Peters. Re-imagine! Business Excellence in a Disruptive Age
(London & New York: Dorling Kindersley (DK) Ltd., 2003).
! Vision I imagine…
A young guy – no, let’s say it’s a young gal – who is afire with the
need to know How Things Work in the world of enterprise. Like me
at McKinsey 20-odd years ago, she tackles the Big Subject. She
picks up where I left off, offering answers to questions about ―the
search for excellence, circa 2022‖ that I can only begin to raise here.
2003 2022
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100. Era 4 Moderns 1980—1995
Thomas J. Peters and Robert H. Waterman Jr. In Search of
Excellence (New York, NY: Harper & Row, 1982).
Tom Peters. Re-imagine! Business Excellence in a Disruptive Age
(London & New York: Dorling Kindersley (DK) Ltd., 2003).
! Vision I imagine…
What happens when the microchips really start calling the shots, as
well as taking away the jobs? How do we ―stick to our knitting‖
when one form of ―knitting‖ after another unravels? She publishes a
book that profiles and analyzes people and organizations that are
redefining excellence for a new age. She offers ideas and lessons
that, well, I can scarcely begin to imagine.
2003 2022
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101. Era 4 Moderns 1980—1995
Donald A. Schon. The Reflective Practitioner (New York, NY: Basic
Books, 1982).
Rosabeth Moss Kanter. The Change Masters (New York, NY: Simon &
Schuster, 1983).
Theodore Levitt. The Marketing Imagination (New York, NY: The Free
Press, 1983).
Robert B. Reich. The Next American Frontier (New York, NY: Times
Books, 1983).
Michael Beer, Bert Spector, Paul Lawrence, D. Quinn Mills, Richard
E. Walton. Managing Human Assets (New York, NY: The Free
Press,1984).
1982
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102. Era 4 Moderns 1980—1995
Harold Geneen with Alvin Moscow. Managing (Garden City, NY:
Doubleday & Company, 1984).
Paul Hersey. The Situational Leader (Escondido, CA: The Center for
Leadership Studies, 1984).
Manfred F. R. Kets deVries. The Irrational Executive (New York, NY:
International Universities Press, 1984).
Bernard M. Bass. Leadership and Performance Beyond Expectations
(New York, NY: The Free Press, 1985).
Warren Bennis and Burt Nanus. Leaders (New York, NY: Harper &
Row, 1985).
1984
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103. Era 4 Moderns 1980—1995
Kaoru Ishikawa. What is Total Quality Control? The Japanese Way
(Englewood Cliffs, NJ: Prentice-Hall, 1985).
Michael E. Porter. Competitive Advantage (New York, NY: The Free
Press, 1985).
Edgar H. Schein. Organizational Culture and Leadership (San
Francisco CA: Jossey-Bass, 1985).
W. Edwards Deming. Out of the Crisis (Cambridge, MA: M.I.T. Center
for Advanced Engineering Study, 1986).
Eliyahu M. Goldratt. The Goal (2nd ed.) (Great Barrington, MA: North
River Press, 1986).
1985
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104. Era 4 Moderns 1980—1995
Kaoru Ishikawa. What is Total Quality Control? The Japanese Way
(Englewood Cliffs, NJ: Prentice-Hall, 1985).
Michael E. Porter. Competitive Advantage (New York, NY: The Free
Press, 1985).
Edgar H. Schein. Organizational Culture and Leadership (San
Francisco CA: Jossey-Bass, 1985).
W. Edwards Deming. Out of the Crisis (Cambridge, MA: M.I.T. Center
for Advanced Engineering Study, 1986).
Eliyahu M. Goldratt. The Goal (2nd ed.) (Great Barrington, MA: North
River Press, 1986).
1985
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105. Era 4 Moderns 1980—1995
Michael E. Porter. Competitive Advantage (New York, NY: The Free
Press, 1985).
Firm Value Chain Buyer Value Chain
FI FI
HRM HRM
TD TD
P P
IL O OL MS S IL O OL MS S
A firm lowers buyer cost or raises buyer performance
through the impact of its value chain on the buyer’s
value chain.
1985 Michael Porter, Competitive Advantage
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Integrity · Insight
106. Era 4 Moderns 1980—1995
James L. Heskett. Managing in the Service Economy (Boston, MA:
Harvard Business School Press, 1986).
Masaaki Imai. Kaizen (New York, NY: McGraw-Hill, 1986).
Edward E. Lawler III. High-Involvement Management (San Francisco,
CA: Jossey-Bass, 1986).
Richard J. Schonberger. World Class Manufacturing (New York, NY:
The Free Press, 1986).
Noel M. Tichy and Mary Anne Devanna. The Transformational Leader
(New York, NY: John Wiley & Sons, 1986).
1986
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107. Era 4 Moderns 1980—1995
Peter Block. The Empowered Manager (San Francisco, CA: Jossey-
Bass, 1987)
Stanley M. Davis. Future Perfect (Reading, MA: Addison-Wesley,
1987).
H. Thomas Johnson and Robert S. Kaplan. Relevance Lost (Boston,
MA: Harvard Business School Press, 1987).
George S. Odiorne. The Human Side of Management (Lexington, MA:
Lexington Books, with San Diego, CA: University Associates, 1987).
Thomas J. Peters. Thriving on Chaos (New York, NY: Alfred A.
Knopf, 1987).
1987
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108. Era 4 Moderns 1980—1995
John Sculley with John A. Byrne. Odyssey (New York, NY: Harper &
Row, 1987).
Robert H. Waterman. The Renewal Factor (New York, NY: Bantam
Books, 1987).
Marvin R. Weisbord. Productive Workplaces (San Francisco, CA:
Jossey-Bass, 1987).
Joseph L. Badaracco, Jr. and Richard R. Ellsworth. Leadership and
the Quest for Integrity (Boston, MA: Harvard Business School Press,
1988).
David A. Garvin. Managing Quality (New York, NY: The Free Press,
1988).
1987
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109. Era 4 Moderns 1980—1995
Konosuke Matsushita. Quest for Prosperity (Tokyo: PHP Institute
Inc., 1988).
Morgan McCall, Jr., Michael M. Lombardo, and Ann M. Morrison.
The Lessons of Experience (Lexington, MA: Lexington Books, 1988).
Layton McCartney. Friends in High Places: The Bechtel Story New
York, NY: Simon and Schuster, 1988).
Gareth Morgan. Riding the Waves of Change (San Francisco, CA:
Jossey-Bass, 1988).
Robert H. Schaffer. The Breakthrough Strategy (New York, NY:
HarperBusiness, 1988).
1988
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110. Era 4 Moderns 1980—1995
Christopher A. Bartlett and Sumantra Ghoshal. Managing Across
Borders: the Transnational Solution (Boston, MA: Harvard Business
School Press, 1989).
Warren Bennis. On Becoming a Leader (Reading, MA: Addison-
Wesley, 1989).
Stephen R. Covey. The Seven Habits of Highly Effective People (New
York, NY: Simon and Schuster, 1989).
George Gilder. Microcosm (New York, NY: Simon and Schuster, 1989).
Charles Handy. The Age of Unreason (Boston, MA: Harvard Business
School Press, 1989).
1989
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111. Era 4 Moderns 1980—1995
Abraham Zaleznik. The Managerial Mystique (New York, NY: Harper &
Row, 1989).
Chris Argyris. Overcoming Organizational Defenses (New York, NY:
Allyn & Bacon, 1990).
Bernard M. Bass. Bass & Stogdill’s Handbook of Leadership (New
York, NY: The Free Press, 1990).
Bryan Burrough and John Helyar. Barbarians at the Gate: The Fall of
RJR Nabisco (New York, NY: Harper & Row, 1990).
Ron Chernow. The House of Morgan (New York, NY: Atlantic Monthly
Press, 1990).
1989
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112. Era 4 Moderns 1980—1995
Richard Tanner Pascale. Managing on the Edge (New York, NY:
Simon & Schuster, 1990).
Michael E. Porter. The Competitive Advantage of Nations (New York,
NY: The Free Press, 1990).
Peter M. Senge. The Fifth Discipline (New York, NY: Doubleday, 1990).
Carl Sewell and Paul B. Brown. Customers for Life (New York, NY:
Doubleday, 1990).
Eric Trist and Hugh Murray (eds.). The Social Engagement of Social
Science: A Tavistock Anthology (Philadelphia, PA: The University of
Pennsylvania Press, 1990).
1990
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Integrity · Insight
113. Era 4 Moderns 1980—1995
Richard Tanner Pascale. Managing on the Edge (New York, NY:
Simon & Schuster, 1990).
Michael E. Porter. The Competitive Advantage of Nations (New York,
NY: The Free Press, 1990).
Peter M. Senge. The Fifth Discipline (New York, NY: Doubleday, 1990).
Carl Sewell and Paul B. Brown. Customers for Life (New York, NY:
Doubleday, 1990).
Eric Trist and Hugh Murray (eds.). The Social Engagement of Social
Science: A Tavistock Anthology (Philadelphia, PA: The University of
Pennsylvania Press, 1990).
1990
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114. Era 4 Moderns 1980—1995
Peter M. Senge. The Fifth Discipline (New York, NY: Doubleday, 1990).
―The Art and Practice of the Learning Organization‖
1. Personal Mastery
2. Team Learning
3. Shared Vision
4. Mental Modeling
5. Systems Thinking
1990
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115. Era 4 Moderns 1980—1995
Peter M. Senge. The Fifth Discipline (New York, NY: Doubleday, 1990).
Yet, there is a world of difference between compliance and
commitment. The committed person brings an energy, passion, and
excitement that cannot be generated if you are only compliant, even
genuinely compliant. The committed person doesn’t play by ―the
rules of the game.‖ He is responsible for the game. If the rules of the
game stand in the way of achieving the vision, he will find ways to
change the rules. A group of people truly committed to a common
vision is an awesome force.
1990
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116. Era 4 Moderns 1980—1995
Thomas J. Watson, Jr. and Peter Petre. Father, Son & Co. (New York,
NY: Bantam Books, 1990).
James P. Womack, Daniel T. Jones and Daniel Roos. The Machine
That Changed the World (New York, NY: Rawson Associates, 1990).
Joseph L. Badaracco, Jr. The Knowledge Link (Boston, MA: Harvard
Business School Press, 1991).
Leonard L. Berry and A. Parasuraman. Marketing Services (New
York, NY: The Free Press, 1991).
William Bridges. Managing Transitions: Making the Most of Change
(Reading, MA: Addison-Wesley, 1991).
Regis McKenna. Relationship Marketing (Reading, MA: Addison-
Wesley, 1991).
1990
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117. Era 4 Moderns 1980—1995
Geoffrey A. Moore. Crossing the Chasm (New York, NY:
HarperBusiness, 1991).
Daniel Yergin. The Prize (New York, NY: Simon & Schuster, 1991).
Robert G. Eccles, Nitrin Nohria, and James D. Berkley. Beyond the
Hype (Boston, MA: Harvard Business School Press, 1992).
John P. Kotter and James L. Heskett. Corporate Culture and
Performance (New York, NY: The Free Press, 1992).
Jeffrey Pfeffer. Managing with Power (Boston, MA: Harvard Business
School Press, 1992).
James Brian Quinn. Intelligent Enterprise (New York, NY: The Free
Press, 1992).
1991
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118. Era 4 Moderns 1980—1995
Sam Walton with John Huey. Sam Walton: Made in America (New
York, NY: Doubleday, 1992).
Margaret J. Wheatley. Leadership and the New Science (San
Francisco, CA: Berrett-Koehler (BK), 1992).
Chris Argyris. Knowledge for Action (San Francisco, CA: Jossey-Bass
Inc., 1993).
Michael Hammer and James Champy. Reengineering the Corporation
(New York, NY: HarperBusiness, 1993).
Jon R. Katzenbach and Douglas Smith. The Wisdom of Teams
(Boston, MA: Harvard Business School Press, 1993).
1992
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119. Era 4 Moderns 1980—1995
James M. Kouzes and Barry Z. Posner. Credibility (San Francisco,
CA: Jossey-Bass Inc., 1993).
Gene N. Landrum. Profiles of Genius (Buffalo, NY: Prometheus Books,
1993).
David H. Maister. Managing the Professional Service Firm (New York,
NY: The Free Press, 1993).
Don Peppers and Martha Rogers. The One to One Future (New York,
NY: Doubleday, 1993).
Ricardo Semler. Maverick: The Success Story Behind the World’s Most
Unusual WorkPlace (New York, NY: Warner Books, 1993).
Genichi Taguchi. Taguchi on Robust Technology Development (New
York, NY: ASME Press, 1993).
1993
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120. Era 4 Moderns 1980—1995
Fons Trompenaars. Riding the Waves of Culture (London: The
Economist Books, 1993).
James C. Collins and Jerry I. Porras. Built to Last (New York, NY:
HarperBusiness, 1994).
James Fallows. Looking at the Sun (New York, NY: Pantheon Books,
1994).
Gary Hamel and C. K. Prahalad. Competing for the Future (Boston,
MA: Harvard Business School Press, 1994).
Henry Mintzberg. The Rise and Fall of Strategic Planning (New York,
NY: The Free Press, 1994).
Will Schutz. The Human Element (San Francisco, CA: Jossey-Bass,
1994).
1993
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121. Era 5 Post-Moderns 1995—2005
Ron Ashkenas, Dave Ulrich, Todd Jick, and Steve Kerr. The
Boundaryless Organization (San Francisco, CA: Jossey-Bass, 1995).
Glen R. Carroll and Michael T. Hannan. Organizations in Industry:
Strategy, Structure, and Selection (New York, NY: Oxford University
Press, 1995).
James Champy. Reengineering Management (New York, NY:
HarperBusiness, 1995).
David K. Hurst. Crisis & Renewal (Boston, MA: Harvard Business
School Press, 1995).
1995
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