1. The Evolution
of the
Super Bowl
commercial.
Presented by Mickey Lonchar
Quisenberry Marketing & Design
Twitter: @mickeylonchar

2. Super Bowl Advertising:
Then & Now

3. Super Bowl Advertising:
Then & Now
1967 = 22 million viewers 2012 = 111 million viewers

4. The four eras of
Super Bowl Advertising:

5. Era 1: Ads that sold stuff.
(1967 - 1978)

6. Era 2: Ads that
entertained.
(1979 - 1988)

7. Era 2: Ads that
entertained.
(1979 - 1988)

8. Era 3: Ads became
“social.”
(1989 - 2008)

9. Era 3: Ads became
“social.”
(1989 - 2008)

10. Era 3: Ads became
“social.”
(1989 - 2008)

11. Era 3: Ads became
“social.”
(1989 - 2008)

12. Era 3: Ads became
“social.”
(1989 - 2008)
Who “won” the Super Bowl?

13. Era 3: Ads became
“social.”
(1989 - 2008)
Who “won” the Super Bowl?

14. Era 3: Ads became
“social.”
(1989 - 2008)

15. Era 3: Ads became
“social.”
(1989 - 2008)

16. Era 3: Ads became
“social.”
(1989 - 2008)

17. Era 3: Ads became
“social.”
(1989 - 2008)
Dear Agency: You’re
Fired

18. Era 4: Ads became “the product.”
(2009 - present)

19. Era 4: Ads became “the product.”
(2009 - present)
What the...?

20. Era 4: Ads became “the product.”
(2009 - present)
And this is an online-only teaser!

21. Era 4: Ads became “the product.”
(2009 - present)

22. Era 4: Ads became “the product.”
(2009 - present)

23. Era 4: Ads became “the product.”
(2009 - present)

24. Era 4: Ads became “the product.”
(2009 - present)

25. Era 4: Ads became “the product.”
(2009 - present)

26. Era 4: Ads became “the product.”
(2009 - present)
This year: 61,000 crowdsourced video entries.

27. Era 4: Ads became “the product.”
(2009 - present)

28. Era 4: Ads became “the product.”
(2009 - present)

29. Era 4: Ads became “the product.”
(2009 - present)
(4.4 million views in three days.)

30. 2012 Admeter Results
Top 5
Spots:

31. 2012 Admeter Results
Top 5
Spots:
5. Sketchers: “Go

32. 2012 Admeter Results
Top 5
Spots:
4. M&M’s: “Wardrobe

33. 2012 Admeter Results
Top 5
Spots:
3. Doritos: “Man’s Best

34. 2012 Admeter Results
Top 5
Spots:
2. Bud Light:

35. 2012 Admeter Results
Top 5
Spots:
1. Doritos: “Baby

36. 2012 Admeter Results
Bottom 5 Spots:
50. Go Daddy: “Body Paint”
51. Bud Light Platinum:
“Factory”
52. Lexus GS: “Break Through”
53. Bud Light Platinum: “Work”
54. Go Daddy: “Cloud”

37. My favorite spot?

38. Only 364 days till Super
Bowl XLVII.
Go create the next great Doritos commercial!

39. @mickeylonchar