It's not who YOU say you are, it's who GOOGLE says you are. What can you do to help yourself show up as your best self on Google and the other search engines? Here are some suggestions.
14. Goals of Reputation
Management?
• Improve “sentiment” of comments.
• Have the most-positive mentions rank
higher.
• Have more people spread your “positive”
content.
15. 1. Accept that knowledge
is power.
• “If I ignore it, maybe everyone else
will too.” Not.
16. 1. Accept that knowledge
is power.
• “If I ignore it, maybe everyone else
will too.” Not.
• Know what’s being said so you can
address it.
20. 2. Take steps to “organize
the speech.”
• Add fresh, interesting
content on a regular basis.
21. 2. Take steps to “organize
the speech.”
• Add fresh, interesting
content on a regular basis.
•Use tags and meta data.
22. 2. Take steps to “organize
the speech.”
• Add fresh, interesting
content on a regular basis.
• Use tags and meta data.
• Correctly “claim” the
listings you’re entitled to.
36. 4. Rationally respond to the
not-so-good stuff.
• Do it with an attitude
of “helping.”
37. 4. Rationally respond to the
not-so-good stuff.
• Do it with an attitude
of “helping.”
• Be transparent & sincere.
38. 4. Rationally respond to the
not-so-good stuff.
• Do it with an attitude
of “helping.”
• Be transparent & sincere.
• Migrate complaints off-line.
39. 4. Rationally respond to the
not-so-good stuff.
• “One-on-one conversation
in front of hundreds of
people.”
40. 5. Reach out to people & groups
who love your brand.
41. 5. Reach out to people & groups
who love your brand.
• Invite them to comment
and share.
42. 5. Reach out to people & groups
who love your brand.
• Invite them to comment
and share.
• Drive engagement with
social apps.
43. 5. Reach out to people & groups
who love your brand.
• Invite them to comment
and share.
• Drive engagement with
social apps.
• “Crowdsource” & co-create.
44. 5. Reach out to people & groups
who love your brand.
• Turn frequent contributors
into “advocates.”
45. 6. Check Google results regular
& routinely publish new content.
46. 6. Check Google results regular
& routinely publish new content.
• Google indexes “pages” not
web sites.
47. 6. Check Google results regular
& routinely publish new content.
• Google indexes “pages” not
web sites.
• Use blogs to indirectly
answer negative posts.
