Filmaster drives significant additional attendance through using affordable new customer facing marketing tools including dynamic personalized film recommendations across all communication platforms used by cinemas (website, email, facebook, apps). The presentation was delivered at CinemaCon 2013 in Las Vegas by Borys Musielak as part of the panel “Driving Incremental Admissions Through Innovative, Personalized and Engaging Communication Techniques” led by Mark de Quervain.